Andemiu x Beauty Expert Aoi Yamaoka Collaboration "Summer Clothes that Reduce Care Effort and Enhance Body Line" Pre-Orders Start May 13 (Wednesday) Online!

Andemiu, a brand under Adastria Co., Ltd., which is one of over 40 multi-brands in the Adastria HD Group operating with the mission of “Play fashion!” (Headquarters: Shibuya 2-21-1, Shibuya-ku, Tokyo; Representative Director and President: Yoshiteru Kitamura), has collaborated with beauty expert Aoi Yamaoka. Two styles, six variations in total, including a beautiful silhouette dress and a UV-care cardigan, will be available for web pre-order starting May 13, 2026. On the same day, an Instagram Live event will be held, featuring Aoi Yamaoka herself, to showcase the appeal of the collaboration items.

Andemiu's tagline is “Work, play, love, fashion, everything empowers me. To be beautiful in work and always be my ideal self.” The brand proposes trendy styles that can be enjoyed both on and off-duty, targeting working women in their late 20s to 30s.

This time, with the desire to offer items that allow women to care for their skin and shine without compromise during the severe summer heat, Andemiu invited beauty expert Aoi Yamaoka to collaborate. They have produced two styles, six variations, comprising a dress and a cardigan.

Leveraging the unique perspective of beauty expert Aoi Yamaoka, who has experienced countless cosmetics and beauty methods, this collaboration offers a collection that is like “wearing beauty essence.” It is designed for busy modern women, allowing them to care for their skin and refine their silhouette simply by wearing a dress and layering a cardigan in two easy steps.

Overview of Collaboration Items with Beauty Expert Aoi Yamaoka Official WEB Store "and ST" Pre-order Start Date: May 13, 2026 (Wednesday) 9:00 AM JST

Special Website: https://www.dot-st.com/andemiu/disp/itemlist/?dispNo=002001804

Product Details The ideal silhouette for adults, perfect as a single piece A dress realized with the desire: "On hot days, achieve maximum beauty with minimum effort." The meticulously calculated cut-line for a beautiful décolleté creates a dignified appearance just by wearing it. Made from a soft, contact-cooling material that feels non-constricting, it gently envelops the summer body and achieves a natural style-up effect. Product Name: Cut Bare Dress Price: 13,200 JPY (tax included) Color Options: Ivory, Brown, Black Size: FREE

UV-cut cardigan that provides sun protection just by wearing it Realizing the sentiment: "Even amidst the severe summer heat and strong sunlight, one's working appearance should always be beautiful." It is a piece designed for UV protection, with a focus on a smooth, light texture that feels comfortable even on sweaty days, preventing it from clinging to the skin. The silhouette is designed to create a slimming effect. It boasts high versatility, perfect as a set-up with the dress or worn alone. Product Name: Tight V-Neck Cardigan Price: 8,800 JPY (tax included) Color Options: Pink, Brown, Black Size: FREE

Special Instagram Live featuring Beauty Expert Aoi Yamaoka An Instagram Live broadcast featuring Aoi Yamaoka herself is scheduled for the evening of the pre-order start date! She will share her styling tips from a "beauty expert's perspective" and hints for spending the summer beautifully. You can check the actual material feel and silhouette in detail during the live session. Broadcast Date/Time: May 13, 2026 (Wednesday) 8:00 PM JST (Details will be announced on the brand's official SNS) Broadcast Account: ＜Instagram＞https://www.instagram.com/andemiu_official/

Aoi Yamaoka Profile Model / Former Aesthetic Dermatologist Nurse. With experience working as a nurse in aesthetic dermatology, she is well-versed in doctor's cosmetics and aesthetic medicine. Currently, she works as a beauty researcher alongside her modeling career. Her reel videos, which primarily introduce real beauty information based on her practical experience and specialized knowledge (including skincare, makeup, and refinement techniques), have gained strong support from her followers. ＜Instagram＞：https://www.instagram.com/aoi.biyouhifuka/

About Andemiu Andemiu is a women's brand that proposes realistic lifestyles for women who possess independent beauty and are not afraid of change. It offers a wide range of trendy styles that can be enjoyed both on and off-duty, targeting working women in their late 20s to 30s. ＜Official WEB Store "and ST"＞https://www.dot-st.com/andemiu/ ＜Instagram＞https://www.instagram.com/andemiu_official/

About Adastria Co., Ltd. Adastria Co., Ltd. is the Adastria HD Group, which operates over 40 multi-brands with the mission of "Play fashion!".