【JEANASIS 25th Anniversary Project Vol. 2】Limited Collaboration Items with "NEW ERA®" to be Released on Friday, May 8th
JEANASIS, a brand operated by Adastria Co., Ltd. (headquartered in Shibuya, Tokyo, CEO: Yoshiki Kitamura), which boasts over 40 multi-brands under the “Play fashion!” mission of the and ST HD Group, is celebrating its 25th anniversary. To commemorate this milestone, three types of limited-edition collaboration items with "NEW ERA®" will be available starting Friday, May 8, 2026, at all JEANASIS stores and the official web store, and ST.
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- 📰 Published: May 8, 2026 at 21:00
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JEANASIS, a brand under Adastria Co., Ltd. (Headquarters: Shibuya 2-21-1, Shibuya-ku, Tokyo; Representative Director and President: Yoshiki Kitamura), which operates over 40 multi-brands within the and ST HD Group with the mission of “Play fashion!”, will launch three types of exclusive collaboration items with "NEW ERA®" starting Friday, May 8, 2026. These items will be sold at all JEANASIS stores and the official WEB store and ST.
JEANASIS, celebrating its 25th anniversary this year, has continuously created clothing that supports women's "individuality" since its establishment. In an ever-changing era, the brand's journey has evolved by embracing sensibility and everyday life, which will be revisited with special content.
The concept of JEANASIS, "a brand that enjoys culture and fashion," resonated with NEW ERA®, which has strong support in various cultural scenes such as sports and music, leading to the realization of these exclusive collaboration items.
The lineup includes three types: a satin cap that creates a relaxed, yet not too casual, look; a cap with eye-catching color embroidery; and a hat perfect for town use. Iconic NEW ERA® items have been infused with JEANASIS's unique mode perspective in design, aiming for a new balance that avoids being overly casual.
These items are easy to incorporate into daily life and serve as accents for styling, proposing new ways to dress.
## Overview
General Sales Details:
Friday, May 8, 2026
Special Website:
https://www.dot-st.com/jeanasis/cp/25thanniversary_no2
Retailers:
- All JEANASIS stores *Subject to store operating hours
- Official WEB store and ST *Sales scheduled to start at 10:00 AM on Friday, May 8, 2026
## Product Details
Product Name: 【NEW ERA】Exclusive Nine Forty Unstructured Satin Cap
Price: ¥4,620 (tax included)
Color Options: Silver / Khaki / Navy
Size: FREE
Product Name: 【NEW ERA】Exclusive New York Yankees Cap
Price: ¥4,620 (tax included)
Color Options: Beige / Denim / Navy
Size: FREE
Product Name: 【NEW ERA】Exclusive Explorer Wide Brim Hat
Price: ¥6,160 (tax included)
Color Options: Beige / Black
Size: FREE
## About NEW ERA®
NEW ERA® is a sports and lifestyle brand established in the United States in 1920. It is the sole official player cap supplier for MLB and continues to gain strong support in the fashion and culture sectors by creating new styles and product categories.
## About JEANASIS
JEANASIS is a brand that enjoys culture and fashion. It develops sharp and unyielding clothing centered on strong black and elegant white, expressing a feminine strength within a mannish and cool style. The target audience is women in their 20s and 30s. It operates 71 stores domestically (as of the end of April 2026).
## About Adastria Co., Ltd.
Adastria Co., Ltd. operates over 40 multi-brands, including "GLOBAL WORK," "niko and ...," and "LOWRYS FARM," with approximately 1,500 stores domestically and internationally across multiple brands and categories. Under its group mission "Play fashion!", it aims to become a multi-brand company with global influence, making everyone's life exciting through fashion.
JEANASIS, celebrating its 25th anniversary this year, has continuously created clothing that supports women's "individuality" since its establishment. In an ever-changing era, the brand's journey has evolved by embracing sensibility and everyday life, which will be revisited with special content.
The concept of JEANASIS, "a brand that enjoys culture and fashion," resonated with NEW ERA®, which has strong support in various cultural scenes such as sports and music, leading to the realization of these exclusive collaboration items.
The lineup includes three types: a satin cap that creates a relaxed, yet not too casual, look; a cap with eye-catching color embroidery; and a hat perfect for town use. Iconic NEW ERA® items have been infused with JEANASIS's unique mode perspective in design, aiming for a new balance that avoids being overly casual.
These items are easy to incorporate into daily life and serve as accents for styling, proposing new ways to dress.
## Overview
General Sales Details:
Friday, May 8, 2026
Special Website:
https://www.dot-st.com/jeanasis/cp/25thanniversary_no2
Retailers:
- All JEANASIS stores *Subject to store operating hours
- Official WEB store and ST *Sales scheduled to start at 10:00 AM on Friday, May 8, 2026
## Product Details
Product Name: 【NEW ERA】Exclusive Nine Forty Unstructured Satin Cap
Price: ¥4,620 (tax included)
Color Options: Silver / Khaki / Navy
Size: FREE
Product Name: 【NEW ERA】Exclusive New York Yankees Cap
Price: ¥4,620 (tax included)
Color Options: Beige / Denim / Navy
Size: FREE
Product Name: 【NEW ERA】Exclusive Explorer Wide Brim Hat
Price: ¥6,160 (tax included)
Color Options: Beige / Black
Size: FREE
## About NEW ERA®
NEW ERA® is a sports and lifestyle brand established in the United States in 1920. It is the sole official player cap supplier for MLB and continues to gain strong support in the fashion and culture sectors by creating new styles and product categories.
## About JEANASIS
JEANASIS is a brand that enjoys culture and fashion. It develops sharp and unyielding clothing centered on strong black and elegant white, expressing a feminine strength within a mannish and cool style. The target audience is women in their 20s and 30s. It operates 71 stores domestically (as of the end of April 2026).
## About Adastria Co., Ltd.
Adastria Co., Ltd. operates over 40 multi-brands, including "GLOBAL WORK," "niko and ...," and "LOWRYS FARM," with approximately 1,500 stores domestically and internationally across multiple brands and categories. Under its group mission "Play fashion!", it aims to become a multi-brand company with global influence, making everyone's life exciting through fashion.