Seattle-born Drinkware Brand "MiiR" to Open First Pop-up Store in Japan at NEWoMan Yokohama for a Limited Time from May 7 (Thursday)!

May 6, 2026

And ST HD Co., Ltd.

MiiR, a brand under Karrimor International Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Masato Eiki), which develops sports and outdoor brand businesses within the And ST HD Group, whose mission is “Play fashion!”, will open its first official pop-up store in Japan at NEWoMan Yokohama for a limited time from Thursday, May 7, 2026, to Wednesday, May 27, 2026.

MiiR is a lifestyle brand from Seattle that primarily offers bottles. Leveraging the sophisticated creativity of Seattle, its birthplace, MiiR provides an active lifestyle that shares richness and individual values to discerning adults. MiiR proposes a new realm of “premium lifestyle” in the Japanese market, viewing bottles not merely as tools for hydration but as partners that enhance daily quality of life. Furthermore, MiiR donates over 1% of its sales to projects supporting environmental protection and solving local community issues, operating a system where these activities can be tracked through the “Give Code™” engraved on its products. We aim to widely promote this new participatory consumption experience where purchasing leads to support.

[Overview]

Event Period: Thursday, May 7, 2026 – Wednesday, May 27, 2026

Location: NEWoMan Yokohama 7F, 1-1-1 Minamisaiwai, Nishi-ku, Yokohama-shi, Kanagawa

Business Hours: Weekdays 11:00-20:00, Weekends/Holidays 10:00-20:00

NEWoMan Yokohama: https://www.newoman.jp/yokohama/

4 Special Contents Exclusive to the Pop-up Store

1. [COLLABORATION] Sales of Limited Collaboration Items with Popular Creators

We will sell limited-design MiiR products available only at this event, as well as specially created tote bags to match the collaboration items. Enjoy the special world where artwork merges with MiiR's minimalist products.

<Collaboration items with Hirayama, known for refined lines and humor>

(From left)

Product Name: Wide Mouth Bottle

Price: 7,150 yen (tax included)

Color Variations: BLK, WHT

Size: 16oz

Product Name: Tumbler

Price: 6,050 yen (tax included)

Color Variations: BLK, WHT, BLU

Size: 12oz

Product Name: Camp Cup

Price: 6,600 yen (tax included)

Color Variations: BLK, WHT, PNK

Size: 12oz

Product Name: TOTEBAG

Price: 2,750 yen (tax included)

Color Variations: BLK, NTR, PNK, BLU (3 patterns)

Size: FREE

<Collaboration items with HONGAMA, attracting attention domestically and internationally for unique sensibility and pop style>

(From left)

Product Name: Wide Mouth Bottle

Price: 7,150 yen (tax included)

Color Variations: BLK (2 patterns)

Size: 16oz

Product Name: Camp Cup

Price: 6,600 yen (tax included)

Color Variations: BLK (2 patterns)

Size: 12oz

Product Name: Tumbler

Price: 6,050 yen (tax included)

Color Variations: BLK (2 patterns)

Size: 12oz

Product Name: TOTEBAG

Price: 2,750 yen (tax included)

Color Variations: BLK (2 patterns)

Size: FREE

2. [NOVELTY] Original Bottle Holder Gift

During the event, customers who spend 8,000 yen (tax included) or more at the venue will receive a limited MiiR original bottle holder exclusive to NEWoMan Yokohama, on a first-come, first-served basis. This non-sale item is perfect for smartly carrying MiiR bottles.

*Limited quantities available, while supplies last.

3. [SPECIAL] "Engraving Service" to Create Your Own Bottle

For customers who purchase eligible bottles or cups, we will offer an on-site engraving service for names, messages, and more. This allows you to customize your daily-carry bottle into a one-of-a-kind item, and it's also ideal as a thoughtful gift for loved ones.

We also offer a limited gift set perfect for Mother's Day.

*Please ask store staff for details on eligible products and reception hours.

4. [EVENT] BLUE BOTTLE COFFEE Drip Coffee Serve Service

Experience the brand's world with a moment of coffee.