BAYFLOW Launches Special Items Inspired by 'The Devil Wears Prada 2'! Assorted T-shirts Featuring Movie Logos and Iconic Scene Illustrations Available from May 1st (Friday)

BAYFLOW, a lifestyle brand of Adastria Co., Ltd. (Headquarters: Shibuya 2-21-1, Shibuya-ku, Tokyo; Representative Director and President: Yoshiteru Kitamura), which operates over 40 multi-brands under the "Play fashion!" mission within the and ST HD Group, will launch T-shirts featuring designs from the movie "The Devil Wears Prada 2" starting May 1, 2026 (Friday). These will be available at BAYFLOW stores nationwide, the official WEB store and ST, and other online stores. BAYFLOW proposes a lifestyle for adults that combines "healthy enjoyment of nature with an active mind" and "urban sophistication to match city TPO," based on the concept of "adult living commuting between city and nature" and valuing an "effortless feel" that is not overly formal. This time, BAYFLOW is releasing T-shirts featuring iconic graphics from the film, timed with the release of "The Devil Wears Prada 2," the sequel to "The Devil Wears Prada," which was released in 2006 and became a sensation as a "bible for working women." ■ Sales Details Release Date: May 1, 2026 (Friday) Channels: BAYFLOW stores nationwide, Official WEB store and ST, ZOZOTOWN, Rakuten Fashion URL: https://www.dot-st.com/bayflow/ ■ Product Details The assorted designs, inspired by the previous film "The Devil Wears Prada," offer three choices: red with the movie logo expressed in a puffy foam print, off-white with illustrations of Andrea, Emily, and Miranda, and greige representing Andrea's wardrobe. While the T-shirt has a slightly wide silhouette, the French sleeves neatly cover the upper arms, creating a feminine and elegant design. Product Name: [The Devil Wears Prada] French Sleeve T-shirt Price: ¥5,490 (tax included) Color Options: Off-white, Greige, Red Size: FREE ■ About BAYFLOW BAYFLOW is a lifestyle brand for men and women in their 30s and 40s, offering apparel and lifestyle goods that combine elegance, cleanliness, healthiness, and sophistication. It proposes a healthy and stylish lifestyle that feels like a pleasant natural breeze and the latest trend. This is BAYFLOW's vision of happiness. https://www.dot-st.com/bayflow/ https://www.bayflow.jp/ https://www.instagram.com/bayflow_inc/ https://www.youtube.com/channel/UC90LRlNEuTZ8Kp0NFUCM1sw ■ About Adastria Co., Ltd. Adastria Co., Ltd. operates over 40 brands, including "GLOBAL WORK," "niko and ...," and "LOWRYS FARM," across multiple brands and categories, with approximately 1,500 stores domestically and internationally. Under the group mission "Play fashion!", the company aims to excite everyone's lives through fashion and become a multi-brand company with global influence. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/ ■ About and ST HD Group The and ST HD Group is a multi-company group consisting of Adastria Co., Ltd., Element Rule Co., Ltd., BUZZWIT Co., Ltd., and ZETTON Co., Ltd., which develop apparel, general goods, and food and beverage brands. It also includes and ST Co., Ltd., which operates mall and media businesses, and ST Logistics Co., Ltd., which handles group logistics, and WeOur Co., Ltd., a special subsidiary. The group aims to strengthen ties with various stakeholders and become a "Play fashion! platformer" that spreads the excitement of fashion domestically and internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.andst-hd.co.jp/ https://ww