[Report] 'and ST TOKYO' 1st Anniversary Project Off to a Strong Start, Surpassing 12,000 Visitors in the First 3 Days!
The 1st anniversary project 'SURPRISE ME' at Harajuku's 'and ST TOKYO' saw a huge response with over 12,000 visitors in three days. The event features collaborations with Wacom, Celsys, and Nothing, blending fashion with art and music experiences. Brand character Minami Hamabe also visited the store.
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- 📰 Published: April 27, 2026 at 19:00
- 🔍 Collected: April 27, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 02:53 (16h 21m after Collected)
And ST Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Yuya Sakurai), which operates mall & media businesses and produce businesses under the And ST HD Group, is currently hosting the 1st anniversary project 'SURPRISE ME, Find Your Heart-Fluttering Moment' for its flagship store 'and ST TOKYO' located in Harajuku, Tokyo. This project proposes new ways to enjoy fashion through 'and = co-creation' with illustrators and companies, stimulating sensibilities. It surpassed 12,000 visitors in just the first three days. During this period, actor Minami Hamabe, the CM character, also visited the store. 'and ST TOKYO' has started its 1st anniversary celebration in the best possible way as a unique and enthusiastic 'playground.'
In this project, we aim to realize 'retailtainment,' transforming shopping from a mere 'consumption' into an enthusiastic experience. In collaboration with AMANATION Co., Ltd., a leading creative company in Japan, as well as industry leaders in illustration such as Wacom Co., Ltd. and Celsys, Inc., and Nothing Technology Japan Co., Ltd., we have created a 'playground' that fuses fashion, illustration, and music. Moving forward, as a 'Play fashion! Platformer,' we will prepare an environment where real and online experiences interlock to bring new excitement, continuing to provide the best joy and surprises to our customers' daily lives.
■ and ST TOKYO 1st Anniversary Project Overview
Under the theme 'SURPRISE ME, Find Your Heart-Fluttering Moment,' we are 'anding' (collaborating) with various companies to allow customers to directly touch the sensibilities of illustrators and enjoy expression together. We deliver a 'new way to play with fashion' from Harajuku, focusing on 'moments that move the heart' and finding one's own expression, beyond mere shopping.
URL: https://www.dot-st.com/cp/and_st_tokyo
■ 1st Anniversary Commemorative Original Goods in Collaboration with 8 Illustrators
Eight illustrators belonging to 'AMANATION' created original artworks under the common theme 'and Flower,' imagining spring to celebrate the 1st anniversary. and ST exclusive items using these works are now on sale.
Sale Start Date: April 24, 2026 (Fri) ~ (In-store), May 8, 2026 (Fri) ~ (Web store)
Available at: and ST TOKYO, WEB store and ST
■ Content Details
(1) ILLUSTRATION BOOTH
A booth where anyone can easily experience digital illustration using luxurious equipment used by professionals. This booth is open to everyone, including beginners, those who want to try the equipment, or those who want to draw their own illustrations.
Equipment provided by: Wacom Co., Ltd. / CLIP STUDIO PAINT (Celsys, Inc.)
Current status: Many people have experienced illustration.
Photo: Minami Hamabe
Actor Minami Hamabe, the CM character of and ST, visited the store to celebrate the 1st anniversary of and ST TOKYO. On that day, she toured each content in the store, experiencing firsthand the space symbolizing retailtainment that goes beyond the framework of shopping.
(2) IMAGE SONG Playlist
An experience of connecting with illustrators through the sensibility of 'sound.' You can listen to the 'recommended songs' selected by the eight illustrators according to the worldview of their artworks on the spot.
Equipment provided by: Nothing Technology Japan Co., Ltd.
Current status: Experiencing a new fusion of illustration and music.
(3) Live Painting Event
Illustrators who created the anniversary artworks will visit the store in person. You can see the moment they create 'heart-fluttering moments' on a giant screen installed in the store.
May 17 (Sun) 13:00-15:00: nowri
May 23 (Sat) 13:00-15:00: maniko
■ Partner Company Introduction
About AMANATION Co., Ltd.
A creator management company with the mission of 'delivering Japanese culture and the power of creativity to everyone around the world (amaneku).' It transmits digital content created by creators across all genres, such as illustration, music, video, and design, to the world, believing in the infinite possibilities of creators.
In this project, we aim to realize 'retailtainment,' transforming shopping from a mere 'consumption' into an enthusiastic experience. In collaboration with AMANATION Co., Ltd., a leading creative company in Japan, as well as industry leaders in illustration such as Wacom Co., Ltd. and Celsys, Inc., and Nothing Technology Japan Co., Ltd., we have created a 'playground' that fuses fashion, illustration, and music. Moving forward, as a 'Play fashion! Platformer,' we will prepare an environment where real and online experiences interlock to bring new excitement, continuing to provide the best joy and surprises to our customers' daily lives.
■ and ST TOKYO 1st Anniversary Project Overview
Under the theme 'SURPRISE ME, Find Your Heart-Fluttering Moment,' we are 'anding' (collaborating) with various companies to allow customers to directly touch the sensibilities of illustrators and enjoy expression together. We deliver a 'new way to play with fashion' from Harajuku, focusing on 'moments that move the heart' and finding one's own expression, beyond mere shopping.
URL: https://www.dot-st.com/cp/and_st_tokyo
■ 1st Anniversary Commemorative Original Goods in Collaboration with 8 Illustrators
Eight illustrators belonging to 'AMANATION' created original artworks under the common theme 'and Flower,' imagining spring to celebrate the 1st anniversary. and ST exclusive items using these works are now on sale.
Sale Start Date: April 24, 2026 (Fri) ~ (In-store), May 8, 2026 (Fri) ~ (Web store)
Available at: and ST TOKYO, WEB store and ST
■ Content Details
(1) ILLUSTRATION BOOTH
A booth where anyone can easily experience digital illustration using luxurious equipment used by professionals. This booth is open to everyone, including beginners, those who want to try the equipment, or those who want to draw their own illustrations.
Equipment provided by: Wacom Co., Ltd. / CLIP STUDIO PAINT (Celsys, Inc.)
Current status: Many people have experienced illustration.
Photo: Minami Hamabe
Actor Minami Hamabe, the CM character of and ST, visited the store to celebrate the 1st anniversary of and ST TOKYO. On that day, she toured each content in the store, experiencing firsthand the space symbolizing retailtainment that goes beyond the framework of shopping.
(2) IMAGE SONG Playlist
An experience of connecting with illustrators through the sensibility of 'sound.' You can listen to the 'recommended songs' selected by the eight illustrators according to the worldview of their artworks on the spot.
Equipment provided by: Nothing Technology Japan Co., Ltd.
Current status: Experiencing a new fusion of illustration and music.
(3) Live Painting Event
Illustrators who created the anniversary artworks will visit the store in person. You can see the moment they create 'heart-fluttering moments' on a giant screen installed in the store.
May 17 (Sun) 13:00-15:00: nowri
May 23 (Sat) 13:00-15:00: maniko
■ Partner Company Introduction
About AMANATION Co., Ltd.
A creator management company with the mission of 'delivering Japanese culture and the power of creativity to everyone around the world (amaneku).' It transmits digital content created by creators across all genres, such as illustration, music, video, and design, to the world, believing in the infinite possibilities of creators.