'niko and ...' Launches a 'Totonou' Event Focusing on Post-Sauna Relaxation Starting Friday, April 24!
Adastria's 'niko and ...' will start a limited-time 'Sauna x OO = Totonou' event on April 24, 2026. Collaborating with 'Sauna Boy' and 'Itadaki Malatang,' they will release apparel and goods focusing on post-sauna enjoyment.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
- 🤖 AI Analyzed: April 24, 2026 at 01:58 (14h 26m after Collected)
'niko and ...', a style editorial brand developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President: Yoshiteru Kitamura), which operates over 40 multi-brands under the Adastria HD Group with the mission 'Play fashion!', will hold a store-limited event 'Sauna x OO = Totonou' with the theme of 'totonou' (refreshing) starting Friday, April 24, 2026. In collaboration with 'Sauna Boy,' a brand that broadcasts sauna culture, and 'Itadaki Malatang,' a popular restaurant from Shin-Okubo, we will release limited collaboration items focusing on how to spend time after a sauna at select stores including the global flagship store 'niko and ... TOKYO,' the official WEB store and ST, and others.
'niko and ...' develops projects proposing unique goods and events through 9 elements of 'uni9ue senses' (clothing, food, housing, play, knowledge, health, travel, sound, LOCAL) advocated by the brand. This project is one of the large store projects implemented at select stores including the global flagship store 'niko and ... TOKYO' starting Friday, April 24, 2026. What to wear, what to eat, and how to spend time after taking a sauna. Focusing on the time after a sauna, we propose a way to spend time with the theme of 'totonou' from the unique perspective of 'niko and ...'.
In the collaboration with the sauna culture brand 'Sauna Boy,' we will offer apparel and miscellaneous goods that you will want to use on your way to and from saunas and public baths. Also, a triple-name collaboration with the popular restaurant 'Itadaki Malatang,' which is recommended as 'Sa-meshi' (sauna meal) enjoyed as a bowl that caters to the body after sweating in the sauna, has been realized. Through each collaboration, we propose items to better enjoy the time after a sauna.
■ Outline of 'Sauna x OO = Totonou'
The reason to enter a sauna is not just to sweat.
It's because the time waiting afterwards is a little special.
Taking a breather while feeling the breeze outside,
Drinking something cold,
Eating a delicious meal.
What to do after a sauna.
With those small combinations, your reward time will change.
The right answer to 'totonou' is surely different for each person.
Release Date: Friday, April 24, 2026, from 10:00 AM sequentially
Main Release Site: https://www.dot-st.com/nikoand/concept/?dispNo=013001636
Available Stores:
Aeon Mall Asahikawa Nishi, niko and ... BASE, LaLaport TOKYO-BAY, TOKYO, Futako Tamagawa Rise, Yokohama Bay Quarter, Aeon Mall Hakusan, Aeon Mall Toyokawa, mozo Wonder City, Kuzuha Mall, Kobe Harborland umie, LaLaport Fukuoka
Official WEB Store and ST, ZOZOTOWN
*The niko and ... BASE store is scheduled to roll out from Thursday, April 23.
*Items and contents developed may differ depending on the store.
■ Product Details
Product Name: Sauna Boy T-shirt
Price: 6,000 yen (tax included)
Colors: Off-white/Charcoal/Brown/Navy
Sizes: M/L
Featuring a lone sauna wolf who loves going to the sauna alone, it depicts the sauna processes such as hot waves and cold baths in different worldviews like American comics and games.
Product Name: After Sauna T-shirt
Price: 6,000 yen (tax included)
Colors: Off-white/Light Gray/Charcoal/Yellow
Sizes: M/L
With the theme of blissful sauna meals and drinks, it expresses the euphoria after a sauna. It colors the ultimate refresh time with playful pop illustrations.
Product Name: Itadaki Malatang T-shirt
Price: 6,000 yen (tax included)
Colors: Off-white/Orange
Sizes: M/L
A stimulating collaboration with the famous 'Itadaki Malatang' in Shinjuku/Shin-Okubo. The numbing spiciness of medicinal spices and the sweating of the sauna, two hot experiences are turned into China street graphics.
Product Name: Sauna Boy Half Pants
Price: 6,000 yen (tax included)
Colors: Light Gray/Brown
Sizes: M/L
Uses a soft mini fleece material that is comfortable even on flushed skin. With an exquisite silhouette, it's a versatile piece that can be used widely from returning from the sauna to town use.
Product Name: Sauna Boy Curry Plate
Price: 1,980 yen (tax included)
Colors: White
Size: Free
A curry plate featuring the 'Sauna Boy' logo on a simple form. It feels somewhat nostalgic.
'niko and ...' develops projects proposing unique goods and events through 9 elements of 'uni9ue senses' (clothing, food, housing, play, knowledge, health, travel, sound, LOCAL) advocated by the brand. This project is one of the large store projects implemented at select stores including the global flagship store 'niko and ... TOKYO' starting Friday, April 24, 2026. What to wear, what to eat, and how to spend time after taking a sauna. Focusing on the time after a sauna, we propose a way to spend time with the theme of 'totonou' from the unique perspective of 'niko and ...'.
In the collaboration with the sauna culture brand 'Sauna Boy,' we will offer apparel and miscellaneous goods that you will want to use on your way to and from saunas and public baths. Also, a triple-name collaboration with the popular restaurant 'Itadaki Malatang,' which is recommended as 'Sa-meshi' (sauna meal) enjoyed as a bowl that caters to the body after sweating in the sauna, has been realized. Through each collaboration, we propose items to better enjoy the time after a sauna.
■ Outline of 'Sauna x OO = Totonou'
The reason to enter a sauna is not just to sweat.
It's because the time waiting afterwards is a little special.
Taking a breather while feeling the breeze outside,
Drinking something cold,
Eating a delicious meal.
What to do after a sauna.
With those small combinations, your reward time will change.
The right answer to 'totonou' is surely different for each person.
Release Date: Friday, April 24, 2026, from 10:00 AM sequentially
Main Release Site: https://www.dot-st.com/nikoand/concept/?dispNo=013001636
Available Stores:
Aeon Mall Asahikawa Nishi, niko and ... BASE, LaLaport TOKYO-BAY, TOKYO, Futako Tamagawa Rise, Yokohama Bay Quarter, Aeon Mall Hakusan, Aeon Mall Toyokawa, mozo Wonder City, Kuzuha Mall, Kobe Harborland umie, LaLaport Fukuoka
Official WEB Store and ST, ZOZOTOWN
*The niko and ... BASE store is scheduled to roll out from Thursday, April 23.
*Items and contents developed may differ depending on the store.
■ Product Details
Product Name: Sauna Boy T-shirt
Price: 6,000 yen (tax included)
Colors: Off-white/Charcoal/Brown/Navy
Sizes: M/L
Featuring a lone sauna wolf who loves going to the sauna alone, it depicts the sauna processes such as hot waves and cold baths in different worldviews like American comics and games.
Product Name: After Sauna T-shirt
Price: 6,000 yen (tax included)
Colors: Off-white/Light Gray/Charcoal/Yellow
Sizes: M/L
With the theme of blissful sauna meals and drinks, it expresses the euphoria after a sauna. It colors the ultimate refresh time with playful pop illustrations.
Product Name: Itadaki Malatang T-shirt
Price: 6,000 yen (tax included)
Colors: Off-white/Orange
Sizes: M/L
A stimulating collaboration with the famous 'Itadaki Malatang' in Shinjuku/Shin-Okubo. The numbing spiciness of medicinal spices and the sweating of the sauna, two hot experiences are turned into China street graphics.
Product Name: Sauna Boy Half Pants
Price: 6,000 yen (tax included)
Colors: Light Gray/Brown
Sizes: M/L
Uses a soft mini fleece material that is comfortable even on flushed skin. With an exquisite silhouette, it's a versatile piece that can be used widely from returning from the sauna to town use.
Product Name: Sauna Boy Curry Plate
Price: 1,980 yen (tax included)
Colors: White
Size: Free
A curry plate featuring the 'Sauna Boy' logo on a simple form. It feels somewhat nostalgic.