GLOBAL WORK Unveils Summer Visuals Featuring Six-Member City Soul Band "Penthouse" on April 23 (Thursday)!
GLOBAL WORK is launching new summer key visuals featuring the six-member city soul band "Penthouse" on April 23. The new visuals express the brand message "Live together" through the bond of the band members. Special web content and Instagram content will also be released.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 18:00
- 🔍 Collected: April 23, 2026 at 09:31
- 🤖 AI Analyzed: April 24, 2026 at 04:56 (19h 24m after Collected)
"GLOBAL WORK," a brand of Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; Representative Director and President: Yoshiki Kitamura), which operates over 40 multi-brands under the &St HD Group with the mission of "Play fashion!", will release new key visuals featuring the six-member city soul band "Penthouse" starting from February 27, 2026 (Friday). This new visual expresses "someone living together" through the relationship of bandmates, based on GLOBAL WORK's brand message "Live together."
For this visual, "Penthouse," a city soul band that met in a music club at the University of Tokyo, was invited as models. They embody how individual brilliance resonates to form a single entity, and as a band bound by ties from their university days, they are attracting attention in the music world. Many members practice parallel careers, combining their roles as corporate professionals and musicians. GLOBAL WORK sympathized with their modern and profound way of life, which radiates from their multifaceted approach, leading to this collaboration. They have a rare relationship of deep trust, not just as music collaborators but also in their private lives. In addition to the high expressive power cultivated as a band, the natural atmosphere that only they, who know each other's rhythm so well, can create, was also expressed visually.
In conjunction with the release of the new visuals, special visuals and interviews featuring Penthouse, which can only be seen here, will be delivered as web content. Also, an original song was written for this visual production. In conjunction with the release of the key visuals, it will be distributed earlier than anywhere else at all GLOBAL WORK stores (excluding outlet stores) from April 23 (Thursday), so please pay attention.
Key Visual Creative
From spring 2026, through the key visuals, we will once again return to the brand message "Live together" and interpret "someone living together" as "family who support each other in life," expressing it. In this case, "family" refers not only to blood relatives but also friends, colleagues, groups aiming for something together, and all "companions and important people who spend time together." Similar to the miraculous encounter of "being next to you in a wide world," which is the main copy, GLOBAL WORK also wanted to be "clothing that can share happiness and joy" chosen from among many brands. Moving forward, under this concept, we will continue to express moments that capture the bonds of various families through visuals.
◾2026 Summer Key Visual Copy
In a wide world,
Next to you.
Resonating with pure passion, elevating each other.
City soul band "Penthouse."
Unchanged since its formation.
That relationship is just friends.
Even if someone takes a break.
Even if their stance changes.
Because they are friends, there is no end.
They continue happily at a comfortable pace.
That is the common dream of the members.
This connection,
Surely,
Is no accident.
WEB Content
Special interviews were conducted with "Penthouse," the models for this key visual, on the theme of "Live together," which is also the concept.
Exclusive Interview: An exclusive interview where you can strongly feel the relationship that can be described as "friends" even before being band members. It's packed with content that can only be heard here, including their thoughts on the band and members, and their future plans.
◾Special WEB Content
Released on April 23 (Thursday)
https://www.globalwork.jp/livetogether/26summer
Instagram Content
On the official Instagram (@globalwork_official), in addition to the main visuals, special SNS-exclusive content that cannot be seen on the website or in-store visuals will be released sequentially.
Instagram Content 1
Short Music Video: Features relaxed expressions, friendly interactions, and performance scenes captured when the camera is not rolling. This special video, set to a song written for GLOBAL WORK, delivers the warm relationships and individuality of the members, embodying the brand message "Live together."
Q&A Video: Posts short-form interviews. The bond as band members and episodes where their individualities intersect are a must-see.
For this visual, "Penthouse," a city soul band that met in a music club at the University of Tokyo, was invited as models. They embody how individual brilliance resonates to form a single entity, and as a band bound by ties from their university days, they are attracting attention in the music world. Many members practice parallel careers, combining their roles as corporate professionals and musicians. GLOBAL WORK sympathized with their modern and profound way of life, which radiates from their multifaceted approach, leading to this collaboration. They have a rare relationship of deep trust, not just as music collaborators but also in their private lives. In addition to the high expressive power cultivated as a band, the natural atmosphere that only they, who know each other's rhythm so well, can create, was also expressed visually.
In conjunction with the release of the new visuals, special visuals and interviews featuring Penthouse, which can only be seen here, will be delivered as web content. Also, an original song was written for this visual production. In conjunction with the release of the key visuals, it will be distributed earlier than anywhere else at all GLOBAL WORK stores (excluding outlet stores) from April 23 (Thursday), so please pay attention.
Key Visual Creative
From spring 2026, through the key visuals, we will once again return to the brand message "Live together" and interpret "someone living together" as "family who support each other in life," expressing it. In this case, "family" refers not only to blood relatives but also friends, colleagues, groups aiming for something together, and all "companions and important people who spend time together." Similar to the miraculous encounter of "being next to you in a wide world," which is the main copy, GLOBAL WORK also wanted to be "clothing that can share happiness and joy" chosen from among many brands. Moving forward, under this concept, we will continue to express moments that capture the bonds of various families through visuals.
◾2026 Summer Key Visual Copy
In a wide world,
Next to you.
Resonating with pure passion, elevating each other.
City soul band "Penthouse."
Unchanged since its formation.
That relationship is just friends.
Even if someone takes a break.
Even if their stance changes.
Because they are friends, there is no end.
They continue happily at a comfortable pace.
That is the common dream of the members.
This connection,
Surely,
Is no accident.
WEB Content
Special interviews were conducted with "Penthouse," the models for this key visual, on the theme of "Live together," which is also the concept.
Exclusive Interview: An exclusive interview where you can strongly feel the relationship that can be described as "friends" even before being band members. It's packed with content that can only be heard here, including their thoughts on the band and members, and their future plans.
◾Special WEB Content
Released on April 23 (Thursday)
https://www.globalwork.jp/livetogether/26summer
Instagram Content
On the official Instagram (@globalwork_official), in addition to the main visuals, special SNS-exclusive content that cannot be seen on the website or in-store visuals will be released sequentially.
Instagram Content 1
Short Music Video: Features relaxed expressions, friendly interactions, and performance scenes captured when the camera is not rolling. This special video, set to a song written for GLOBAL WORK, delivers the warm relationships and individuality of the members, embodying the brand message "Live together."
Q&A Video: Posts short-form interviews. The bond as band members and episodes where their individualities intersect are a must-see.