HARE Releases the 'ICY FEEL' Contact Cooling Series for a Comfortable Summer Again This Year! 22 Men's and Women's Items Available from Friday, April 24
Adastria's brand 'HARE' is releasing its highly popular 'ICY FEEL' contact cooling series on April 24, 2026. Featuring 22 items and a promotional video starring dancers YUMEKI and Rena.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 00:02 (4h 2m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 01:54 (1h 52m after Collected)
Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President: Yoshiki Kitamura), which operates over 40 multi-brands under the mission 'Play fashion!' in the AND ST HD Group, will release the 'ICY FEEL' contact cooling series from its brand 'HARE', which was highly popular last year. It will be available at all HARE stores, the official web store 'and ST', and ZOZOTOWN starting Friday, April 24. A rich lineup of 22 items for men and women has been prepared, including not only cut-and-sew tops but also shirts, pants, and dresses. Additionally, for the creative direction, te2ta was welcomed as the video director, with dancers YUMEKI and Rena appointed as models. The comfortable fit that adapts to any movement, climate, and scene is expressed through the video and LOOKs.
HARE is a mode brand that sharply expresses a new sensation where culture and art fuse. In recent years, with global warming progressing, many people are seeking functional materials, and the contact cooling series 'ICY FEEL' was highly popular right after its launch last year as well. In this series, contact cooling functionality has been added to design items that HARE excels at, such as shirt jackets with popular metal parts, elegantly wearable cut-and-sews with original embroidery, and highly designed cargo pants equipped with suspenders and detachable pockets.
This time, the brand has appointed YUMEKI, who has been active as a choreographer for K-POP artists and a dance trainer for 'PRODUCE 101 JAPAN THE GIRLS', and Rena, who also choreographs for K-POP artists and participated in 'STREET WOMAN FIGHTER' representing Japan, as models. Furthermore, a special movie was created by welcoming te2ta, a video director who works on dance videos for currently trending artists. The movie, which expresses the charm of the items through dance, is a must-see.
■ Overview
Release Date: Friday, April 24, 2026
Special Site: https://www.dot-st.com/hare/cp/hare34
*Available from Friday, April 24
Participating Stores:
All 'HARE' stores, official WEB store and ST, ZOZOTOWN
■ Product Details
Product Name: [ICY FEEL] Metal Parts Jacket
Price: 14,960 yen (tax included)
Colors: Blue, Brown, Black
Size: FREE
Product Name: [ICY FEEL] IF Cut-Off Vest
Price: 11,990 yen (tax included)
Colors: Brown, Blue, Black
Sizes: S, M
Product Name: [ICY FEEL] Pocket Mini Logo Cut
Price: 4,400 yen (tax included)
Colors: White, Gray, Blue, Purple, Black
Sizes: S, M
Product Name: [ICY FEEL] Art Embroidery T-shirt
Price: 7,920 yen (tax included)
Colors: White, Yellow, Blue Green, Black
Size: FREE
Product Name: [ICY FEEL] Cargo with Suspenders and Pockets
Price: 17,930 yen
Colors: Purple, Black
Size: FREE
Product Name: [ICY FEEL] Lace Switching Jacket
Price: 16,940 yen (tax included)
Colors: Red, Gray, Black
Size: FREE
Product Name: [ICY FEEL] Lace Switching Pants
Price: 12,980 yen
Colors: Red, Gray, Black
Size: FREE
Product Name: [ICY FEEL] Lace Switching Cami Dress
Price: 14,960 yen (tax included)
Colors: Gray, Red, Black
Size: FREE
Product Name: [ICY FEEL] China Shirt
Price: 9,900 yen (tax included)
Colors: Gray, Purple, Green, Black
Size: FREE
■ About the Appointed Models
YUMEKI
Choreographer/Dancer, Artist / Belongs to WOWs Co., Ltd.
Became an exclusive choreographer at the top South Korean dance studio, 1MILLION DANCE STUDIO, in 2019, and was selected as a dance trainer for 'PRODUCE 101 JAPAN THE GIRLS' in 2023. In 2025, he appeared on the popular Korean audition program 'BOYS II PLANET' and garnered global attention for his skills and presence. He has handled numerous choreography and stage direction projects for Japanese and Korean artists, with representative works including ITZY's 'WANNABE' and ME:I's 'Click'.
Rena RHT. / Member of TSUBAKILL / RHTokyo
Cuteness and skills are the keywords.
HARE is a mode brand that sharply expresses a new sensation where culture and art fuse. In recent years, with global warming progressing, many people are seeking functional materials, and the contact cooling series 'ICY FEEL' was highly popular right after its launch last year as well. In this series, contact cooling functionality has been added to design items that HARE excels at, such as shirt jackets with popular metal parts, elegantly wearable cut-and-sews with original embroidery, and highly designed cargo pants equipped with suspenders and detachable pockets.
This time, the brand has appointed YUMEKI, who has been active as a choreographer for K-POP artists and a dance trainer for 'PRODUCE 101 JAPAN THE GIRLS', and Rena, who also choreographs for K-POP artists and participated in 'STREET WOMAN FIGHTER' representing Japan, as models. Furthermore, a special movie was created by welcoming te2ta, a video director who works on dance videos for currently trending artists. The movie, which expresses the charm of the items through dance, is a must-see.
■ Overview
Release Date: Friday, April 24, 2026
Special Site: https://www.dot-st.com/hare/cp/hare34
*Available from Friday, April 24
Participating Stores:
All 'HARE' stores, official WEB store and ST, ZOZOTOWN
■ Product Details
Product Name: [ICY FEEL] Metal Parts Jacket
Price: 14,960 yen (tax included)
Colors: Blue, Brown, Black
Size: FREE
Product Name: [ICY FEEL] IF Cut-Off Vest
Price: 11,990 yen (tax included)
Colors: Brown, Blue, Black
Sizes: S, M
Product Name: [ICY FEEL] Pocket Mini Logo Cut
Price: 4,400 yen (tax included)
Colors: White, Gray, Blue, Purple, Black
Sizes: S, M
Product Name: [ICY FEEL] Art Embroidery T-shirt
Price: 7,920 yen (tax included)
Colors: White, Yellow, Blue Green, Black
Size: FREE
Product Name: [ICY FEEL] Cargo with Suspenders and Pockets
Price: 17,930 yen
Colors: Purple, Black
Size: FREE
Product Name: [ICY FEEL] Lace Switching Jacket
Price: 16,940 yen (tax included)
Colors: Red, Gray, Black
Size: FREE
Product Name: [ICY FEEL] Lace Switching Pants
Price: 12,980 yen
Colors: Red, Gray, Black
Size: FREE
Product Name: [ICY FEEL] Lace Switching Cami Dress
Price: 14,960 yen (tax included)
Colors: Gray, Red, Black
Size: FREE
Product Name: [ICY FEEL] China Shirt
Price: 9,900 yen (tax included)
Colors: Gray, Purple, Green, Black
Size: FREE
■ About the Appointed Models
YUMEKI
Choreographer/Dancer, Artist / Belongs to WOWs Co., Ltd.
Became an exclusive choreographer at the top South Korean dance studio, 1MILLION DANCE STUDIO, in 2019, and was selected as a dance trainer for 'PRODUCE 101 JAPAN THE GIRLS' in 2023. In 2025, he appeared on the popular Korean audition program 'BOYS II PLANET' and garnered global attention for his skills and presence. He has handled numerous choreography and stage direction projects for Japanese and Korean artists, with representative works including ITZY's 'WANNABE' and ME:I's 'Click'.
Rena RHT. / Member of TSUBAKILL / RHTokyo
Cuteness and skills are the keywords.