Elura Upgrades In-Store Service 'Effective for Mature Women's Concerns'! Reservations Open April 22 for New <Completely Free> Personal Styling by Brand-Certified Stylists

Adastria Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Yoshiki Kimura), which operates over 40 multi-brands under the Adastria HD Group with the mission of 'Play fashion!', announces that its brand Elura, conceptualized as 'effective for mature women's concerns,' has upgraded its personal styling service previously offered in stores. It will start accepting reservations for the renewed personal styling service from Wednesday, April 22, 2026. This service is provided completely free of charge on a prior reservation basis, and participants will receive a simple personal color diagnosis and an advice card based on the results. Since its brand debut in 2019, Elura has been providing items and services that align with the various concerns of mature women. By visiting Elura's stores or website, the brand aims to ensure that mature women will always find answers to their fashion-related worries. The in-store exclusive personal styling service, which started shortly after the brand's debut and has been used by many customers, has been significantly renewed to more meticulously address the concerns of mature women. Elura employs highly experienced staff, including a veteran with 30 years of customer service experience across various brands and roles, staff members holding professional certifications as color analysts and bone structure analysts, and staff who have won numerous customer service contests. With the renewal of the personal styling service, store staff who have passed strict certification requirements will act as brand-certified personal stylists. They will conduct careful counseling and simple personal color diagnoses in-store, taking their time to propose styling tailored to specific concerns and requests. It is a completely free service where customers can take home lifelong fashion knowledge tailored to their individual needs. Participants will receive a brand-original advice card based on the results of their simple personal color diagnosis. This service will start with 10 brand-certified personal stylists (at 10 stores nationwide) and plans to expand the number of participating stores in the future. ■ About Elura Personal Styling Service Service Start Date: Wednesday, April 22, 2026 *Available booking dates vary by staff (store) Service Content: 1-on-1 personal styling by Elura-certified personal stylists (limited to stores) Target Stores: 10 stores nationwide (Target stores scheduled to expand in the future) How to Use: Advance reservation via the special site (Can select by personal stylist or target store) Usage Conditions: None (However, due to the nature of the service aiming to propose styling using Elura's women's items meant for mature women, the service is intended for adult female customers) There are no purchasing conditions for the proposed items. Benefits: Free simple personal color diagnosis and personal color advice card ■ About the Special Site (Reservation Site) https://www.dot-st.com/elura/cp/personal_styling/ The site introduces the details of the service, the actual flow, styling examples, and all the stylists. Please take a look. ■ About Participating Stores As of the service launch in April 2026, the service will be available at 10 stores nationwide. Details of participating stores can be checked on the special site. Moving forward, Elura plans to conduct personal stylist certification exams every six months and gradually expand the number of target stores. ■ About the Simple Personal Color Diagnosis All certified stylists hold a 'Personal Colorist Certification' that allows them to perform simple personal color diagnoses. To propose stylings and items that suit the customer better and make them look more wonderful, first-time participants will undergo a simple diagnosis to determine which of the four season colors applies to them using special color drapes. ■ About the Participant Benefit: 'Personal Color Advice Card' (4 Types) After the session, participants will be gifted a 'Personal Color Advice Card' according to the results of their simple personal color diagnosis. It includes detailed information such as a list of suitable colors, flattering items and materials, as well as recommended hair and makeup colors. The card will also include personalized comments from the stylist. ■ About Brand-Certified Personal Stylists Fashion