Effective for Adult Women's Concerns: Elura Renews and Opens Stores at Sotetsu Joinus on Wednesday, April 15, 2026, and Aeon Mall Kagoshima on Friday, April 17!

Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President: Yoshiki Kitamura), which develops over 40 multi-brands under the and ST HD Group with the mission 'Play fashion!', will renew and open stores for its brand 'Elura', which is conceptualized as being 'effective for adult women's concerns'. The Sotetsu Joinus store will reopen on Wednesday, April 15, 2026, and the Aeon Mall Kagoshima store on Friday, April 17, 2026. To commemorate the reopening, a new 'Sarasara Touch Tuck Pullover' from Elura's masterpiece Sarasara Touch Knit series will be sold exclusively at these two stores. In addition, an exclusive campaign will be held for 'and ST' members, offering a 10% discount on their purchase amount. Since its brand debut in 2019, Elura has provided items that are closely aligned with the various concerns faced by adult women. By visiting Elura's physical stores or website, the brand aims to ensure that adult women will definitely find answers to their fashion-related concerns. These two stores have been patronized by many customers since they opened in the fall of 2020. Now, on Wednesday, April 15, 2026, the Sotetsu Joinus store will undergo an expansion and renovation renewal open. While the store location remains the same, the sales floor area will be expanded to approximately 35 tsubo, transforming it into a store where it is even more comfortable and easier to shop. Additionally, on Friday, April 17, 2026, the Aeon Mall Kagoshima store will undergo a relocation renewal open. With this renewal, it will move from the 1st floor to the 2nd floor, finished with a new interior featuring a bright and elegant mood using curves and wood grain. ■ About Elura Sotetsu Joinus Store Opening Date: Wednesday, April 15, 2026 Address: B1F Sotetsu Joinus, 1-5-1 Minamisaiwai, Nishi-ku, Yokohama City, Kanagawa Prefecture Phone Number: 045-620-9343 Business Hours: 10:00-21:00 Sotetsu Joinus Website: https://www.sotetsu-joinus.com/ ■ About Elura Aeon Mall Kagoshima Store Opening Date: Friday, April 17, 2026 Address: 2F Aeon Mall Kagoshima, 7 Tokaicho, Kagoshima City, Kagoshima Prefecture Phone Number: 099-296-1983 Business Hours: 10:00-21:00 Aeon Mall Kagoshima Website: https://tenpo.aeon-kyushu.info/aeonmall/detail/kagoshima-aeonmall/ ■ About the Limited Items The simple yet elegant design, accented with a front tuck design and pearl buttons, makes it an attractive piece that is easy to mix and match for various occasions, both on and off duty. It uses the same material as the Sarasara Touch series, which has long been loved at Elura. The material is appealing for its smooth, refreshing feel, allowing you to spend the upcoming hot season comfortably. Additionally, it features an anti-pilling function that makes it resistant to piling, making it an easy-to-care-for item for daily use. Product Name: Sarasara Touch Tuck Pullover Price: ¥7,700 (tax included) Size: FREE Color: Light Gray, Coral Pink, Blue, Navy (4 colors total) ■ About the Campaign A campaign offering a 10% discount on the purchase amount will be held exclusively for 'and ST' members. Customers who register as new members on the day are also eligible. - Sotetsu Joinus Store: Wednesday, April 15, 2026 - Sunday, April 19, 2026 - Aeon Mall Kagoshima Store: Friday, April 17, 2026 - Sunday, April 19, 2026 ■ About Elura Elura is a brand for adult women, created with a commitment to being 'effective for adult women's concerns' like cosmetics, under the concept of 'To keep liking myself. No matter how old I get, to be myself, to be feminine.' The brand name is derived from reading 'A Rule' backward. It was named with the meaning, 'Not a rule. My rule. No matter how old I get, to be myself, to be feminine.' It operates a total of 25 standalone stores (including event stores). Its target audience is primarily adult women in their 40s and 50s. (h