and ST Co., Ltd. Introduces New Payment Method 'Rakuten Pay' to its WEB Store 'and ST'

and ST Co., Ltd. (Headquarters: Shibuya 2-21-1, Shibuya-ku, Tokyo; Representative Director and CEO: Yuya Sakurai; hereinafter "and ST"), which develops mall & media and production businesses within the and ST HD Group, announces the introduction of 'Rakuten Pay (Online Payment)', a cashless payment service operated by Rakuten Payment Co., Ltd. (hereinafter 'Rakuten Payment'), to its WEB store 'and ST' starting Tuesday, April 7, 2026.

The WEB store "and ST" aims to further improve convenience by introducing "Rakuten Pay" as a new payment method. With this introduction, customers who regularly use "Rakuten Pay" will be able to make smoother and faster payments when shopping at "and ST".

Currently, and ST is strategically promoting the opening of a wide variety of external brands in addition to Adastria brands within the and ST HD Group. Through this 'openization' and the introduction of 'Rakuten Pay (Online Payment)', we will strive to maximize the value of the WEB store "and ST" as a platform, by providing customers with a more comfortable shopping environment and new fashion experiences.

■ Background of "Rakuten Pay" Introduction

and ST Co., Ltd. and the broader and ST HD Group have been actively collaborating with various services provided by the Rakuten Group. With the introduction of "Rakuten Pay (Online Payment)", we aim to offer a convenient shopping experience and further expand our services beyond the realm of fashion, catering to the individual needs of each customer.

＜Previous Initiatives＞

・Introduction of IC electronic money "Rakuten Edy"

・Opening a store on the fashion e-commerce site "Rakuten Fashion"

・Introduction of cashless payment service "Rakuten Pay" at physical stores

・Introduction of "Rakuten Point Card" and "Rakuten Points" online to the WEB store "and ST"

■ Service Details

New Service Start Store: WEB Store and ST

Service Start: April 7, 2026, 12:00 PM

Point Grant Details:

• Up to 1.5% (Note 1) of "Rakuten Points" will be awarded for payment amounts. (Note 2)

• By using "Rakuten Points" online in conjunction, up to 2% (Note 1) of "Rakuten Points" will be awarded for payment amounts, allowing for double accumulation of "Rakuten Points".

• "Rakuten Points" can also be used during payment.

（Note 1）Conditions apply for point rewards. Please check the detailed page below for point reward conditions: https://checkout.rakuten.co.jp/

（Note 2）When using 'Rakuten Pay' within 'and ST', Rakuten Points can only be earned for payments made with 'Rakuten Cash', 'Rakuten Points', 'Rakuten Card', or 'Rakuten Bank Debit Card'.

■ About Rakuten Payment Co., Ltd.

Rakuten Payment Co., Ltd. was established in April 2019 as a company within the Rakuten Group that develops services primarily focused on payment and marketing. It operates 'Rakuten Pay', which achieved an unprecedented first place in 'Customer Satisfaction' for three consecutive years in the QR code payment industry in the 2nd Japan Customer Satisfaction Index Survey 2025 (※1), as well as 'Rakuten Point Card', 'Rakuten Check', and 'Rakuten Pay' in-store payments. Additionally, Rakuten Edy Co., Ltd., a subsidiary of Rakuten Payment Co., Ltd., operates 'Rakuten Edy' and 'Rakuten Cash'. It provides user-friendly, convenient, and secure payment services to users, and a wide range of payment services tailored to various industries and business formats, along with business support through marketing programs utilizing data, to merchants.

（※1）It is the first time in history to achieve the first place in "Customer Satisfaction" for three consecutive years in the QR code payment industry of the "JCSI" Customer Satisfaction Survey (as of July 30, 2025).

2nd Japan Customer Satisfaction Index Survey 2025: https://www.jpc-net.jp/research/detail/007477.html

（※２）Company names, product names, and service names mentioned are registered trademarks or trademarks of their respective companies.

URL：https://payment.rakuten.co.jp/

■ About WEB Store "and ST (アンドエスティ)"

The and ST HD Group's WEB store offers a diverse range of lifestyle proposals, featuring group brands such as 'Global Work', 'niko and ...', and 'LOWRYS FARM', as well as a rich variety of external brands.

＝and ST points that can be used and accumulated at approximately 1,500 brand stores nationwide and the WEB store.

＝A staff board where over 4,400 staff members update the latest coordinations daily.

＝Abundant and authentic customer product reviews for shopping reference.

＝An open platform where companies from various categories participate.

Connecting everyone, including customers, companies, and communities. It is a "Play fashion! platform". We are currently developing "and ST Store", an OMO-type store that integrates the benefits of WEB stores and physical stores.

＜URL＞ https://www.dot-st.com/

＜iOS App＞ https://apps.apple.com/jp/app/collect-point/id404786725

＜Android App＞https://play.google.com/store/apps/details?id=jp.point.android.dailystyling&hl=ja

■ About and ST Co., Ltd.

and ST Co., Ltd. (Representative Director and CEO: Yuya Sakurai) operates "and ST", a fashion platform where diverse brands and categories converge. We aim to evolve the 'shopping place' into a 'playground' by combining fashion, technology, and community, and to realize 'retailtainment' that transforms shopping itself into an enthusiastic experience. Through partnerships that transcend the boundaries of our own and other companies, we will openly provide various solutions, not just e-commerce, to create an entertainment-rich co-creation community where everyone can enjoy their respective lifestyles and connect.

＜URL＞https://www.andst.co.jp/

＜Inquiries for Corporations＞ https://andst.zendesk.com/hc/ja/requests/new

■ About and ST HD Group

The and ST HD Group is a multi-company group comprised of companies such as Adastria Co., Ltd., Element Rule Co., Ltd., BUZZWIT Co., Ltd., and Zetton Co., Ltd., which develop apparel, general merchandise, and food and beverage brands; and ST Co., Ltd., which develops mall & media businesses; and ST Logistics Co., Ltd., which handles the group's logistics; and WeOur Co., Ltd., a special subsidiary. We aim to strengthen ties with various stakeholders and become a "Play fashion! platformer" that spreads the excitement of fashion both domestically and internationally.

＜Location＞ Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510

＜URL＞ https://www.andst-hd.co.jp/

＜Instagram＞ https://www.instagram.com/andSTHD_official/