"and ST" Produces Staff Uniforms and Retail Area Spatial Design for Japan's Largest-Scale Brewery Restaurant, "YONA YONA TOKYO BREWERY"

and ST Co., Ltd. has produced the staff uniforms and retail space design for "YONA YONA TOKYO BREWERY," a flagship brewery restaurant operated by Wonder Table Co., Ltd. opening in Shinagawa Intercity on March 30, 2026. This collaboration leverages and ST's expertise in fashion and spatial production to enhance the brand's immersive, experience-based atmosphere.
partnershipNQ 100/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: March 28, 2026 at 00:40
  • 🔍 Collected: March 28, 2026 at 21:59 (21h 18m after Published)
  • 🤖 AI Analyzed: April 15, 2026 at 03:12 (413h 13m after Collected)
and ST Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yuya Sakurai), which operates the mall & media and production businesses under the and ST HD Group, has handled the staff uniforms and spatial design for the retail area of "YONA YONA TOKYO BREWERY," a flagship store operated by Wonder Table Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Hiroaki Kono) that opens at Shinagawa Intercity on Monday, March 30, 2026. Aiming to be an open fashion platform with the slogan "Connecting more, with everyone," our company collaborates with many corporations by leveraging our experience in developing multi-category apparel brands within the group and our wide-reaching customer contact points. The scope of these activities is vast, ranging from the planning and sales of collaborative items to new business support for other industries. For this initiative, we have condensed the expertise of and ST. To complete the "experience-based space where you can feel the breath of brewing" that "YONA YONA TOKYO BREWERY" aims to create, we were in charge of the spatial production of the retail area in addition to the staff uniforms. This is a BtoB business endeavor where we strategically deepen the worldview of the store within the restaurant industry by providing comprehensive creative support, including spatial direction, rather than just providing products. "YONA YONA TOKYO BREWERY," one of Japan's largest station-connected brewery restaurants, is an attractive store where you can experience the dynamic process of beer being brewed and completed in the in-store brewery. In the production process, we expressed the excitement born from people gathering and the realistic atmosphere of the brewery more vividly through the power of fashion and spatial design, as essential pieces to complete the "living landscape" of the brewing experience that can only be tasted here. ■ Carefully Selected Staff Uniforms Inspired by a Brewery For the uniform lineup, we pursued fashionability that works for town use in all items and configured them with rich variations so that each staff member's personality can shine. Based on the tough and casual image of workwear at a brewing site, we updated them into modern silhouettes, such as work shirts with a touch of retro feel and trendy baseball shirts. We boldly placed graphics symbolizing the brand's identity on the sleeves and back, making the staff's presence stand out even from a distance and serving as an accent in the store. ■ A Retail Area That Resonates with the Realism of the Brewery The spatial production of the "retail area" also pursued a presentation that allows customers to embody the store's worldview, incorporating spatial direction including fixtures and displays that match the image of the brewery while keeping the realism of the brewery intact. And ST will continue to actively engage in BtoB production for companies and restaurant businesses by leveraging our experience in multi-category development of apparel brands, and will continue to create new value. ■ YONA YONA TOKYO BREWERY Store Overview Grand Opening: Monday, March 30, 2026 Location: Shinagawa Intercity B1F, 2-15-2 Konan, Minato-ku, Tokyo Number of Seats: 197 seats (including 33 counter seats) Link: https://yonayonatokyobrewery.com/ ■ About Wonder Table Co., Ltd. Wonder Table Co., Ltd. develops 37 restaurants in Japan and 104 overseas, as well as an online shop handling various products. While developing its own brands such as the shabu-shabu/sukiyaki specialty store "MO-MO-PARADISE" and the beer restaurant "YONA YONA BEER WORKS" both domestically and internationally, it also attracts and manages overseas brands such as "Peter Luger Steak House" in Brooklyn, New York, which has been in business for over 135 years, New York cuisine "Union Square Tokyo," the churrasco specialty store "Barbacoa," and the prime rib specialty store "Lawry's The Prime Rib." Official Website: https://wondertable.com/ ■ About and ST Co., Ltd. and ST Co., Ltd. (President and CEO: Yuya Sakurai) operates the fashion platform "and ST," where diverse brands and categories merge. By combining fashion, technology, and community, we aim to evolve from a "place to buy" to a "place to play" and realize "retailtainment," which transforms the act of shopping itself into an enthusiastic experience. Centered on partnerships that transcend the boundaries between our own and other companies, we will create a highly entertaining co-creation community where everyone can enjoy their own lifestyle and connect, by openly providing not only EC but also various solutions. https://www.andst.co.jp/ https://www.dot-st.com/ https://andst.zendesk.com/hc/ja/requests/new ■ About and ST HD Group The and ST HD Group is a multi-company group composed of "Adastria Co., Ltd.," "Element Rule Co., Ltd.," "BUZZWIT Co., Ltd.," and "Zetton Co., Ltd.," which develop brands in apparel, miscellaneous goods, and food and beverage, as well as "and ST Co., Ltd.," which develops mall & media businesses, "and ST Logistics Co., Ltd.," which handles the group's logistics, and the special subsidiary "WeOur Co., Ltd." We aim to become a "Play fashion! Platformer" that strengthens connections with various stakeholders and spreads the excitement of fashion both domestically and internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.andst-hd.co.jp/ https://www.instagram.com/andSTHD_official/