AND PLANTS 5th Anniversary: Flower Business Spins Off as Independent Brand 'AND FLOWER'

Domuz Inc. (Headquarters: Kawasaki, Kanagawa; CEO: Hiroki Takaki), which operates the D2C brand for houseplants and flowers 'AND PLANTS,' announces that it will launch its flower business, previously developed within AND PLANTS, as an independent brand 'AND FLOWER' starting May 18, 2026. AND PLANTS celebrated its 5th anniversary on May 17, 2026. At this milestone, houseplants will proceed as 'AND PLANTS' and flowers as 'AND FLOWER,' each as an independent brand. Domuz Inc. will continue to operate both brands. Background to the Brand Split AND PLANTS was launched in May 2021 as an e-commerce brand for enjoying houseplants as interior decor, under the concept 'A view in your room.' Through services like a personal plant diagnosis, the 'ECOPOTS' line that blends with interiors, and a delivery experience where plants arrive pre-potted and ready to display, it has provided an 'easy-to-start plant experience.' It has worked to create a new category of 'houseplants to be enjoyed as interior decor' rather than as traditional 'horticulture.' In December 2021, it began selling dried flowers, and in November 2022, fresh flower gifts. It has developed products for various gift occasions, such as bouquets, arrangements, and stand flowers, gaining support from many customers, especially for gift scenes like Mother's Day and birthdays. Furthermore, with the release of a smartphone app in 2025 for casually enjoying 'flowers for home use,' the flower business grew into one of AND PLANTS' key operations. Reason for Making Flowers an Independent Brand As the flower business developed from 2022, it became clearer that the experiences customers seek and the roles they expect from a brand differ significantly between houseplants and flowers. While houseplants are companions in life that are cared for over a long time, flowers have different charms and roles, such as conveying feelings to someone or being enjoyed according to the season or mood. In recent years, in addition to the growing demand for fresh flowers for home use, the style of enjoying flowers itself has expanded through collaborations with other brands. Against this backdrop, we concluded that we could deliver a better experience to customers by having each business deeply pursue its own unique concept and experience, rather than developing both under a single brand. This led to the decision to spin off the flower business as 'AND FLOWER.' Future Plans At AND PLANTS, we will continue to aim to be a brand that makes living with plants easier to start and continue, focusing on 'houseplants to be enjoyed as interior decor' while utilizing IT and design. At 'AND FLOWER,' we will aim to be a brand where flowers can be enjoyed more freely, by continuing to refine the flower-gifting experience and through collaborations with other brands and fresh flowers for home use. A Word on the Future Hiroki Takaki, CEO, Domuz Inc. Through continuing the flower business, I have strongly felt the power of flowers to convey feelings to people. Furthermore, I feel that the potential of flowers is still expanding greatly, through enriching the gift experience with collaborations with other brands and the growing demand for enjoying flowers at home. From now on, as AND FLOWER, we will aim to be a brand where flowers can be enjoyed more freely by delving deeper into the charm of flowers themselves, and through gifts, collaborations, and fresh flowers for home use. About Domuz Inc. With the mission 'Making a life with greenery more accessible through IT and design,' we aim to provide a lifestyle where houseplants and flowers feel more familiar, using technology and design. We operate the houseplant e-commerce site 'AND PLANTS,' the flower e-commerce site 'AND FLOWER,' and the wholesale marketplace for the flower industry 'Hanaichi.' ■Company Profile Company Name: Domuz Inc. Location: 2F, 2-67-6 Kosugigoten-cho, Nakahara-ku, Kawasaki, Kanagawa Business: Green Flower Business Representative: Hiroki Takaki, President & CEO Company Profile: https://andplants.jp/pages/company 【AND PLANTS】 Official Site: https://andplants.jp/pages/plants Instagram: https://instagram.com/andplants.jp/ Twitter: https://twitter.com/andplants_jp LINE Account: https://lin.ee/9YN4ayj 【AND FLOWER】 Official Site: https://andplants.jp/pages/flowers Instagram: https://www.instagram.com/andflower.jp/ 【Hanaichi】 Official Site: https://hana-ichi.jp/ Instagram: https://www.instagram.com/hanaichi.jp/