Swiss Watch Brand AVIATOR Announces New "Douglas Day-Date 45" – Fusing Aviation Aesthetics and Functionality – A Powerful and Refined 45mm Model with Outstanding Presence
Swiss watch brand AVIATOR has announced the new "Douglas Day-Date 45," inspired by the iconic Douglas DC-3 aircraft. This 45mm model features a Swiss automatic movement, three distinct dial designs, and is limited to 950 pieces worldwide, embodying both robust presence and refined elegance.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 18:00
- 🔍 Collected: May 1, 2026 at 09:31
- 🤖 AI Analyzed: May 2, 2026 at 02:39 (17h 7m after Collected)
V.3.44.2.404.4
Swiss pilot watch brand AVIATOR announces the new model "Douglas Day-Date 45."
V.3.44.2.404.4
This model is the latest addition to a collection inspired by the Douglas DC-3, one of the most iconic aircraft in aviation history. It reinterprets the spirit of an era when the functional beauty of the cockpit and the comfort of first-class were first combined, into a single timepiece.
■ The Philosophy of the "DC-3" Aircraft that Changed the Concept of Aviation
V.3.44.2.404.4
The Douglas DC-3 not only improved aircraft performance but also changed "the value of air travel itself."
Passengers experienced "comfort," "peace of mind," and "refinement" in the sky for the first time.
The "Douglas Day-Date 45" is inspired by the intersection of these two worlds – the precision of the cockpit and the elegance of the cabin.
■ Dial Design with Three Expressions
This collection expresses three beauties through different finishes.
・Deep, smooth texture of enamel
・Radial brilliance of sunray finish
・Delicate and calm expression of sandblasting
Each possesses a distinct personality while being structured under a unified design philosophy.
■ Swiss Mechanical Movement "Sellita SW240-1"
Sellita SW240-1
This model is equipped with the Swiss-made automatic movement Sellita SW240-1.
・Vibrations per hour: 28,800 vph
・Power reserve: Approximately 41 hours
・26 jewels
The mechanical mechanism, woven from precise gears and mainsprings, converts wrist movements into energy, continuously marking stable time.
■ Precision Mechanism Supporting Day-Date Display
Sellita SW240-1
The day and date displayed on the dial are not merely indicators but are controlled by a precisely designed two-layer structure.
Two discs work in conjunction, switching instantaneously at midnight every day, their movement perfectly synchronized with the rhythm of the entire watch.
■ Structure Supporting Mechanical Precision
Sellita SW240-1 Incabloc
Inside the movement, important mechanisms supporting accuracy and durability are installed.
・INCABLOC shock protection system
・Hairspring
・Balance wheel (28,800 vph)
・Balance bridge
These elements work together to maintain stable timekeeping accuracy.
■ Perfection as Luxury
The strap uses alligator-embossed leather. It combines suppleness and durability, maintaining comfort even during long hours of wear.
The deployment buckle can be attached with a single touch. It also supports fine adjustments, enhancing convenience for daily use.
■ See-Through Back and Exclusivity
The case back features sapphire crystal, allowing visual enjoyment of the movement's operation.
Furthermore, this model is limited to 950 pieces worldwide. A serial number is engraved on the case back, giving each individual piece special value.
■ Product Overview
V.3.44.2.404.4
V.3.44.2.404.4
Product Name: Douglas Day-Date 45
Movement: Sellita SW240-1 (Swiss-made automatic)
Functions: Hours, minutes, seconds, day display, date display
Case Size: Stainless steel (316L) polished finish, 45mm, 10.60mm
Specifications: See-through back / Limited to 950 pieces
Dial: Green/sandblast finish/applied logo/metal indexes (Super-LumiNova coated)
Crystal: Sapphire crystal/anti-reflective coating/scratch-resistant
Water Resistance: 100m (10 ATM)
Strap: Brown calf leather
Buckle: Deployment buckle
Lug Width: 22mm / Buckle Width: 18mm
■ About AVIATOR
AVIATOR is a Swiss watch brand inspired by the history of aviation and the spirit of pilots. Watch development is carried out in a design lab located at an aviation facility in the Swiss Jura region, simulating actual flight environments.
【Contact】
AVIATOR Japan Authorized Distributor
ANDOROS Co., Ltd.
Email: watch@andoros.com
TEL: 03-6450-7068
Official Website: https://aviatorwatch.jp
Keywords:
Swiss pilot watch brand AVIATOR announces the new model "Douglas Day-Date 45."
V.3.44.2.404.4
This model is the latest addition to a collection inspired by the Douglas DC-3, one of the most iconic aircraft in aviation history. It reinterprets the spirit of an era when the functional beauty of the cockpit and the comfort of first-class were first combined, into a single timepiece.
■ The Philosophy of the "DC-3" Aircraft that Changed the Concept of Aviation
V.3.44.2.404.4
The Douglas DC-3 not only improved aircraft performance but also changed "the value of air travel itself."
Passengers experienced "comfort," "peace of mind," and "refinement" in the sky for the first time.
The "Douglas Day-Date 45" is inspired by the intersection of these two worlds – the precision of the cockpit and the elegance of the cabin.
■ Dial Design with Three Expressions
This collection expresses three beauties through different finishes.
・Deep, smooth texture of enamel
・Radial brilliance of sunray finish
・Delicate and calm expression of sandblasting
Each possesses a distinct personality while being structured under a unified design philosophy.
■ Swiss Mechanical Movement "Sellita SW240-1"
Sellita SW240-1
This model is equipped with the Swiss-made automatic movement Sellita SW240-1.
・Vibrations per hour: 28,800 vph
・Power reserve: Approximately 41 hours
・26 jewels
The mechanical mechanism, woven from precise gears and mainsprings, converts wrist movements into energy, continuously marking stable time.
■ Precision Mechanism Supporting Day-Date Display
Sellita SW240-1
The day and date displayed on the dial are not merely indicators but are controlled by a precisely designed two-layer structure.
Two discs work in conjunction, switching instantaneously at midnight every day, their movement perfectly synchronized with the rhythm of the entire watch.
■ Structure Supporting Mechanical Precision
Sellita SW240-1 Incabloc
Inside the movement, important mechanisms supporting accuracy and durability are installed.
・INCABLOC shock protection system
・Hairspring
・Balance wheel (28,800 vph)
・Balance bridge
These elements work together to maintain stable timekeeping accuracy.
■ Perfection as Luxury
The strap uses alligator-embossed leather. It combines suppleness and durability, maintaining comfort even during long hours of wear.
The deployment buckle can be attached with a single touch. It also supports fine adjustments, enhancing convenience for daily use.
■ See-Through Back and Exclusivity
The case back features sapphire crystal, allowing visual enjoyment of the movement's operation.
Furthermore, this model is limited to 950 pieces worldwide. A serial number is engraved on the case back, giving each individual piece special value.
■ Product Overview
V.3.44.2.404.4
V.3.44.2.404.4
Product Name: Douglas Day-Date 45
Movement: Sellita SW240-1 (Swiss-made automatic)
Functions: Hours, minutes, seconds, day display, date display
Case Size: Stainless steel (316L) polished finish, 45mm, 10.60mm
Specifications: See-through back / Limited to 950 pieces
Dial: Green/sandblast finish/applied logo/metal indexes (Super-LumiNova coated)
Crystal: Sapphire crystal/anti-reflective coating/scratch-resistant
Water Resistance: 100m (10 ATM)
Strap: Brown calf leather
Buckle: Deployment buckle
Lug Width: 22mm / Buckle Width: 18mm
■ About AVIATOR
AVIATOR is a Swiss watch brand inspired by the history of aviation and the spirit of pilots. Watch development is carried out in a design lab located at an aviation facility in the Swiss Jura region, simulating actual flight environments.
【Contact】
AVIATOR Japan Authorized Distributor
ANDOROS Co., Ltd.
Email: watch@andoros.com
TEL: 03-6450-7068
Official Website: https://aviatorwatch.jp
Keywords: