New Series from Cactus Hair Care 'Savon du Savota', Which Sold 10,000 Units in 2 Days! Achieve Plump, Straight Hair with Master-Class Repair Power Exceeding the Pros!
And Nine Inc. is launching the 'Master Repair Series' under the 'Savon du Savota' brand in mid-April 2026. Formulated with cactus extracts, it targets frizzy and dry hair.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:01
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 22, 2026 at 00:35 (487h 47m after Collected)
And Nine Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Osamu Kato) will launch the new product 'Savon du Savota Master Repair Series', a new line from the cactus hair care brand 'Savon du Savota' that supports the 'bothersome', specialized in the three major hair concerns caused by dryness: 'dryness, kinks (frizz), and spreading.' It will be available at drugstores and variety shops nationwide from mid-April 2026.
## Development Background
It is said that the amount of information modern people receive in one day is equivalent to the lifetime of someone living in the Heian period. We are now wearing out our nerves just in the process of searching for complex ingredient effects from a vast array of choices and applying them to our own hair concerns. As a result, 'shampoo refugees' who "don't know what suits them" are rapidly increasing, and our in-house survey (n=4,000) revealed the reality that 85% of people are not using the same shampoo they used last month.
Savon du Savota pursued a response that is easy for anyone to understand and where effects can be felt from the first use. Therefore, we focused on two things: salon-quality repair ingredients utilizing our expertise as a hair salon product manufacturer, and the 'cactus,' which boasts phenomenal water retention capabilities.
The 'Savon du Savota Master Repair Series' to be released this time adopts a unique 'frizz-specialized formula' that combines cactus-derived serum ingredients*1 that bring plump hair, our proprietary 3D repair ingredient 'Hair Plumper®*1*2', PDRN*3 which attracts keratin, and the currently trending repair ingredient creatine*4. By utilizing the causes of frizz, such as humidity and dryness, it repairs hair into straight, sleek hair, realizing cohesive, smooth, and super-repaired texture. Maximizing the vitality of high-performance ingredients and cactus, please enjoy the new series of the brand with the manifesto of "supporting the bothersome" for everyone who works hard every day.
## 3 Points of Master-Class Texture Repair Exceeding the Pros
- Strengthens the glossy hair ingredients of Hair Plumper®*1*2, ensuring plump hair anytime, whether in dryness or 100% humidity!
- Repairs texture every time you use it for frizz and kinks! It senses moisture and reconnects inside the hair! Leads to cohesive, straight hair.
- Formulated by 3D-structuring the 'beloved fragrance' that humans completely lose in their teens! A captivating scent for all genders.
## Development Background
It is said that the amount of information modern people receive in one day is equivalent to the lifetime of someone living in the Heian period. We are now wearing out our nerves just in the process of searching for complex ingredient effects from a vast array of choices and applying them to our own hair concerns. As a result, 'shampoo refugees' who "don't know what suits them" are rapidly increasing, and our in-house survey (n=4,000) revealed the reality that 85% of people are not using the same shampoo they used last month.
Savon du Savota pursued a response that is easy for anyone to understand and where effects can be felt from the first use. Therefore, we focused on two things: salon-quality repair ingredients utilizing our expertise as a hair salon product manufacturer, and the 'cactus,' which boasts phenomenal water retention capabilities.
The 'Savon du Savota Master Repair Series' to be released this time adopts a unique 'frizz-specialized formula' that combines cactus-derived serum ingredients*1 that bring plump hair, our proprietary 3D repair ingredient 'Hair Plumper®*1*2', PDRN*3 which attracts keratin, and the currently trending repair ingredient creatine*4. By utilizing the causes of frizz, such as humidity and dryness, it repairs hair into straight, sleek hair, realizing cohesive, smooth, and super-repaired texture. Maximizing the vitality of high-performance ingredients and cactus, please enjoy the new series of the brand with the manifesto of "supporting the bothersome" for everyone who works hard every day.
## 3 Points of Master-Class Texture Repair Exceeding the Pros
- Strengthens the glossy hair ingredients of Hair Plumper®*1*2, ensuring plump hair anytime, whether in dryness or 100% humidity!
- Repairs texture every time you use it for frizz and kinks! It senses moisture and reconnects inside the hair! Leads to cohesive, straight hair.
- Formulated by 3D-structuring the 'beloved fragrance' that humans completely lose in their teens! A captivating scent for all genders.