Guts Japan and and Mobility Enter Strategic Alliance: Eliminating 'Mobility Gaps' for Car Leasing Customers via National Rental Network
and Mobility Co., Ltd. and Guts Japan Co., Ltd. have formed a business alliance to provide immediate vehicle access via the Guts Rent-a-car network for customers waiting for leased car deliveries under the 'Mobicari' service.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:32
- 🤖 AI Analyzed: April 28, 2026 at 14:16 (3h 44m after Collected)
## and Mobility and Guts Japan Form Business Alliance: Resolving 'Mobility Gaps' During Car Leasing Wait Times with National Rental Network
and Mobility Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Ryosuke Ito) has concluded a business alliance with Guts Japan Co., Ltd. (Headquarters: Nagoya, Aichi; Chairman: Tadashi Nakamura; President: Kazuto Kojima).
This partnership integrates 'Mobicari,' a new personal car leasing service that brings corporate quality to individuals, with Guts Japan's national network of budget car rentals. By enabling vehicle provision as early as the same day as contract signing, the two companies will co-create a new mobility experience that eliminates the 'mobility gap' often caused by long delivery times for new cars.
### Background and Purpose
Based on the philosophy of 'connecting people and cars with heart,' and Mobility aims to extend the high-level design concepts developed in corporate leasing to the personal market.
Meanwhile, in today's automotive market, the 'prolonged delivery periods' caused by factors like global supply shortages have become a major barrier for users choosing car leasing.
Through this alliance, Guts Japan's powerful vehicle supply network across Japan will be fused with and Mobility's leasing platform. This creates a system that flexibly covers the period from contract to delivery with rental cars, providing users with stress-free 'continuity of mobility.'
### Specific Synergies Realized by the Alliance
This partnership brings the following value to 'Mobicari,' the comparison and consultation-based car leasing service launched on March 31, 2026:
1. **Complete Elimination of the 'Mobility Gap':** While waiting for the delivery of the leased vehicle, a car can be provided immediately from Guts Rent-a-car stores nationwide. Daily transportation is secured from the very day of the contract.
2. **Corporate-Quality Backup System:** Even in cases of replacement vehicle arrangements or sudden needs for additional vehicles, the collaboration between the two companies allows for a rapid, corporate-level response.
3. **Optimization of Cost Performance:** By leveraging the strengths of both companies, it becomes possible to offer the most economical planning—from short-term (rental) to long-term (lease)—tailored to the user's life stage.
### Comment from President Ryosuke Ito
'This alliance with Guts Japan is a vital step toward realizing our concept of "Corporate quality, gently," which we advocate with Mobicari. By transforming the anxiety of waiting for a delivery into peace of mind through Guts Rent-a-car's mobility, I am confident that car leasing will become a more positive, life-enriching choice.'
### About Guts Japan Co., Ltd.
- **Name:** Guts Japan Co., Ltd.
- **Representatives:** Chairman Tadashi Nakamura, President Kazuto Kojima
- **Address:** 5-8 Honjindori, Nakamura-ku, Nagoya, Aichi 453-0041
- **Official Website:** https://guts-japan.com/
- **Guts Rent-a-car Website:** https://guts-rentacar.com/
### About and Mobility Co., Ltd.
- **Name:** and Mobility Co., Ltd.
- **Representative:** President Ryosuke Ito
- **Address:** 13F Nishi-Shinjuku Prime Square, 7-5-25 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
- **Business Description:** Automobile sales, car life consulting, various mobility services
- **Corporate Philosophy:** 'Developing mobility services that connect people and cars with heart.'
- **Official Website:** https://andmobility.co.jp/
- **Mobicari Website:** https://mobicari.jp/
and Mobility Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Ryosuke Ito) has concluded a business alliance with Guts Japan Co., Ltd. (Headquarters: Nagoya, Aichi; Chairman: Tadashi Nakamura; President: Kazuto Kojima).
This partnership integrates 'Mobicari,' a new personal car leasing service that brings corporate quality to individuals, with Guts Japan's national network of budget car rentals. By enabling vehicle provision as early as the same day as contract signing, the two companies will co-create a new mobility experience that eliminates the 'mobility gap' often caused by long delivery times for new cars.
### Background and Purpose
Based on the philosophy of 'connecting people and cars with heart,' and Mobility aims to extend the high-level design concepts developed in corporate leasing to the personal market.
Meanwhile, in today's automotive market, the 'prolonged delivery periods' caused by factors like global supply shortages have become a major barrier for users choosing car leasing.
Through this alliance, Guts Japan's powerful vehicle supply network across Japan will be fused with and Mobility's leasing platform. This creates a system that flexibly covers the period from contract to delivery with rental cars, providing users with stress-free 'continuity of mobility.'
### Specific Synergies Realized by the Alliance
This partnership brings the following value to 'Mobicari,' the comparison and consultation-based car leasing service launched on March 31, 2026:
1. **Complete Elimination of the 'Mobility Gap':** While waiting for the delivery of the leased vehicle, a car can be provided immediately from Guts Rent-a-car stores nationwide. Daily transportation is secured from the very day of the contract.
2. **Corporate-Quality Backup System:** Even in cases of replacement vehicle arrangements or sudden needs for additional vehicles, the collaboration between the two companies allows for a rapid, corporate-level response.
3. **Optimization of Cost Performance:** By leveraging the strengths of both companies, it becomes possible to offer the most economical planning—from short-term (rental) to long-term (lease)—tailored to the user's life stage.
### Comment from President Ryosuke Ito
'This alliance with Guts Japan is a vital step toward realizing our concept of "Corporate quality, gently," which we advocate with Mobicari. By transforming the anxiety of waiting for a delivery into peace of mind through Guts Rent-a-car's mobility, I am confident that car leasing will become a more positive, life-enriching choice.'
### About Guts Japan Co., Ltd.
- **Name:** Guts Japan Co., Ltd.
- **Representatives:** Chairman Tadashi Nakamura, President Kazuto Kojima
- **Address:** 5-8 Honjindori, Nakamura-ku, Nagoya, Aichi 453-0041
- **Official Website:** https://guts-japan.com/
- **Guts Rent-a-car Website:** https://guts-rentacar.com/
### About and Mobility Co., Ltd.
- **Name:** and Mobility Co., Ltd.
- **Representative:** President Ryosuke Ito
- **Address:** 13F Nishi-Shinjuku Prime Square, 7-5-25 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
- **Business Description:** Automobile sales, car life consulting, various mobility services
- **Corporate Philosophy:** 'Developing mobility services that connect people and cars with heart.'
- **Official Website:** https://andmobility.co.jp/
- **Mobicari Website:** https://mobicari.jp/