and Mobility Inc. Accelerates Promotion of "Manemobi," a New Concept to Optimize Household Finances and Turn "¥40 Million Car Lifetime Cost" into Future Assets

and Mobility Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Ryosuke Ito), which promotes DX in mobility and finance, announces that one year after the launch of its new service "Manemobi (Money&Mobility)," which integrates automotive cost optimization and asset formation, it will fully accelerate the strengthening of partnerships with Financial Planners (FPs) and the widespread adoption of the service.

Furthermore, the "unique business model that links car cost optimization with asset formation" for this service is currently pending patent application.

Background: In an Era of Soaring Prices, Turn Life's "Four Major Expenditures" into Assets

The lifetime cost of a car in Japan is said to reach approximately 40 million yen. With the average new car price soaring to 1.45 times in the last five years, maintaining a car has become a major factor pressuring household finances. "Manemobi" was born to transform this massive expenditure from mere consumption into a "seed fund for asset formation" by improving household cash flow. By redefining cars as "part of financial assets," it proposes a new standard for mobility life that turns future anxieties into an exciting future.

Three Values Provided by "Manemobi"

1. Visualize "Lifetime Cost and Future Assets" with a Unique Simulator

On the official LP (http://money-mobility.jp/index2?sid=i3dcvLA1oDo9QbXbWa8zR), we have released a "Car Lifetime Cost Simulator" that anyone can experience for free. Simply by entering your current age and car purchase method, it instantly presents with a graph the cost savings from utilizing the Manemobi plan and the "future asset amount" if the surplus funds are invested, enabling intuitive household financial review.

2. An Investment Management Scheme in Partnership with FPs to Wisely Grow "Saved Money"

Surplus funds generated by optimizing vehicle procurement costs are allocated to asset management such as new NISA and life insurance. Mobility professionals and FPs collaborate...