Corporate-Quality Car Leasing, Now for Individuals

Overview and Mobility Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Ryosuke Ito), which has primarily focused on corporate car leasing, has launched "Mobikari," a personal car leasing service, now available nationwide. Mobikari is an online comparison and consultation service that collaborates with multiple leasing companies. It helps customers design a car lease that fits their individual lifestyle and purpose of use, ensuring a manageable plan.

Background of Service Launch In recent years, options for personal car leasing have expanded, and the idea of using a car without owning it has become more common. However, there are cases where individuals, focusing solely on the simplicity of monthly terms, proceed with contracts without fully understanding the terms and conditions or the conditions at the end of the lease, leading to feelings of anxiety. Car leasing is inherently a convenient and rational option for planned car usage, and it should not be a source of anxiety. Through its experience in designing car leases primarily for corporate clients, and in collaboration with numerous partners such as insurance agencies and financial planners nationwide, and Mobility has strongly felt the importance of "understanding before contracting" and "explanations with a view to the future." Mobikari is a brand designed based on these on-site voices and insights, aiming to provide a form of car leasing that individual customers can use with peace of mind.

Corporate Philosophy and Vision for the Service Under the philosophy of "developing mobility services that connect people and cars with heart," and Mobility is committed to creating services that cater to each customer's life and aspirations. By utilizing the mechanisms and knowledge cultivated through corporate car leasing, the company seeks to explore new forms of distribution that lead to the future and deliver valuable mobility experiences to individual customers. Mobikari is the embodiment of this vision.