Korea's No. 1 Athleisure Brand 'andar' Announces Establishment of Japanese Subsidiary, Entering the Market in Full Force

Korea's No. 1 technical athleisure brand, 'andar' (Headquarters: Seoul, South Korea; CEO: Gong Sung-ah), has established a Japanese subsidiary, 'andar JAPAN,' to expand its business in the Japanese market. Kazutake Hashimoto has been appointed as the representative of the Japanese subsidiary, and the company will further strengthen its business foundation in Japan. Born in South Korea in 2015, andar is an athleisure brand that combines high functionality with sophisticated design under the concept of 'enhancing every silhouette beautifully.' Starting with the 'airywin Signature Leggings,' which have sold over 4.4 million units, the brand develops products based on data analysis from its proprietary research organization, 'andar AI Lab,' proposing a wellness lifestyle that seamlessly connects exercise and daily life. Since entering the Japanese market in 2022, the brand has focused on its online store, steadily increasing brand awareness and achieving continuous sales growth. Furthermore, starting in 2024, andar has intensified its pop-up store operations in Japan. By holding limited-time stores in major department stores such as Isetan Shinjuku and Hankyu Umeda, as well as in Tokyo, Osaka, Nagoya, and Fukuoka, the company has expanded opportunities for customers to experience the brand and its products directly. Moving forward, andar aims to further enhance brand experience value in the Japanese market by promoting the expansion of offline channels, including directly managed stores. With plans to open stores in department stores and premium shopping malls, the company will actively invest in retail locations in major Japanese cities to create an environment where more customers can experience the world and products of andar.