LOULOU WILLOUGHBY Online Shop Opened on May 19th (Tue)!
Far East Company Inc. opened the official online shop for its brand "LOULOU WILLOUGHBY" on May 19, 2026. To celebrate, the brand is running campaigns including novelty gifts, an exclusive pre-order event, and coupon distributions.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 23:05
- 🔍 Collected: May 19, 2026 at 14:31
- 🤖 AI Analyzed: May 22, 2026 at 05:35 (63h 3m after Collected)
LOULOU WILLOUGHBY, a brand operated by Far East Company Inc. (Headquarters: Hiroo, Shibuya-ku, Tokyo; President: Akihito Sawai), opened its ONLINE SHOP on Tuesday, May 19.
To commemorate this, we have prepared special events to show our appreciation to everyone. We will deliver these special events along with the new worldview proposed by LOULOU WILLOUGHBY.
■Novelty Present
*On a first-come, first-served basis, while supplies last.
*allureville brand products are not eligible.
*Cannot be combined with other novelties.
To celebrate the opening of the online shop, customers who purchase 66,000 yen (tax included) or more will receive an "embroidery handkerchief."
The handkerchief features eye-catching yellow stripe fabric with delicate embroidery and lace-like cutting. While the colors are bright, it maintains an adult-like elegance.
■2026 Autumn Collection Pre-order Event
*The event will end once the limited number is reached.
*Pre-ordered items cannot be paid for at the same time as regular items.
We invite you to our online-shop-exclusive "Secret Pre-order Event" where you can see the latest 2026 Autumn collection ahead of anyone else. Please enjoy the autumn worldview depicted by Loulou Willoughby a little earlier than others.
■Special Gift
*Email newsletter subscription is required to receive the coupon.
2,000 yen OFF coupon for next purchase
Customers who purchase during the target period will receive a coupon to use on their next shopping trip!
Target period: 5/19 (Tue) - 5/31 (Sun)
Eligibility: Customers who purchase LOULOU WILLOUGHBY or select brand products during the period.
Distribution method: We will notify you of the code via email after 6/2 (Tue).
■[Instagram] Follow me Campaign
During the period from May 18 (Mon) to June 14 (Sun), we are holding a giveaway campaign on the official LOULOU WILLOUGHBY Instagram account where you can win a [Many Ribbon Shirt Dress]. Please follow @loulouwilloughby_official.
We are holding a giveaway campaign where 6 winners will be chosen by lottery to win this popular dress!
Application period: 5/18 (Mon) - 6/14 (Sun)
Winner announcement: We will contact you via DM in late June.
■Soleil -letter from the cinema-
Wrapped in sunlight-like light. Like a sunflower blooming towards the sun, bring a flexible and forward-looking mood to your style. Items that shine in the summer light from "Soleil."
To commemorate this, we have prepared special events to show our appreciation to everyone. We will deliver these special events along with the new worldview proposed by LOULOU WILLOUGHBY.
■Novelty Present
*On a first-come, first-served basis, while supplies last.
*allureville brand products are not eligible.
*Cannot be combined with other novelties.
To celebrate the opening of the online shop, customers who purchase 66,000 yen (tax included) or more will receive an "embroidery handkerchief."
The handkerchief features eye-catching yellow stripe fabric with delicate embroidery and lace-like cutting. While the colors are bright, it maintains an adult-like elegance.
■2026 Autumn Collection Pre-order Event
*The event will end once the limited number is reached.
*Pre-ordered items cannot be paid for at the same time as regular items.
We invite you to our online-shop-exclusive "Secret Pre-order Event" where you can see the latest 2026 Autumn collection ahead of anyone else. Please enjoy the autumn worldview depicted by Loulou Willoughby a little earlier than others.
■Special Gift
*Email newsletter subscription is required to receive the coupon.
2,000 yen OFF coupon for next purchase
Customers who purchase during the target period will receive a coupon to use on their next shopping trip!
Target period: 5/19 (Tue) - 5/31 (Sun)
Eligibility: Customers who purchase LOULOU WILLOUGHBY or select brand products during the period.
Distribution method: We will notify you of the code via email after 6/2 (Tue).
■[Instagram] Follow me Campaign
During the period from May 18 (Mon) to June 14 (Sun), we are holding a giveaway campaign on the official LOULOU WILLOUGHBY Instagram account where you can win a [Many Ribbon Shirt Dress]. Please follow @loulouwilloughby_official.
We are holding a giveaway campaign where 6 winners will be chosen by lottery to win this popular dress!
Application period: 5/18 (Mon) - 6/14 (Sun)
Winner announcement: We will contact you via DM in late June.
■Soleil -letter from the cinema-
Wrapped in sunlight-like light. Like a sunflower blooming towards the sun, bring a flexible and forward-looking mood to your style. Items that shine in the summer light from "Soleil."
FAQ
LOULOU WILLOUGHBY（ルル・ウィルビー）のオンラインショップはいつオープンしましたか？
2026年5月19日（火）にオープンしました。
オンラインショップオープン記念のノベルティプレゼントの条件は何ですか？
税込66,000円以上のお買い上げで「エンブロイダリーハンカチーフ」がプレゼントされます。先着順でなくなり次第終了となります。
次回使える2,000円OFFクーポンをもらうための条件を教えてください。
5月19日（火）から5月31日（日）の期間中に、LOULOU WILLOUGHBYまたはセレクトブランドの商品を購入した方が対象です。購入金額の条件はありません。
オンラインショップ限定のシークレット受注会とは何ですか？
2026年秋の最新コレクションをいち早くご覧いただけるオンラインショップ限定の先行受注会です。
Instagramのプレゼントキャンペーンの応募期間はいつまでですか？
2026年5月18日（月）から6月14日（日）まで開催されています。