LOULOU WILLOUGHBY Launches New Collection Web Feature and Pop-Up Event at Hankyu Umeda Main Store

LOULOU WILLOUGHBY, a brand operated by Far East Company Co., Ltd.（head office: Hiroo, Shibuya-ku, Tokyo; President and Representative Director: Akihito Sawai）, will release a web feature page for its new collection on Thursday, May 14. The feature presents a special project shot by the popular self-photo brand Photomatic, showcasing refined styling by stylist Naoko Tsuji and proposing the latest trend where fashion and photography intersect. Photomatic’s photo booth-style shoots are defined by lighting and spatial design with a distinctive sensibility. Guests can press the shutter with a remote control and take portraits at their own timing, beautifully capturing natural, unguarded moments. Stylist Naoko Tsuji experiences this world in the feature. 【POP UP EVENT】Letter from the cinema Soleil Dates: Wednesday, May 20 to Tuesday, May 26 Venue: Kotokoto Stage 41, 4th floor, Hankyu Umeda Main Store The “SUN FLOWER” series, featuring delicate sunflower motifs expressed through prints and bijoux, will be a highlight. In addition to the latest collection worn by Naoko Tsuji, the event will offer many exclusive items available only at this venue. Special novelty gifts and other engaging topics will also be available during the event period, inviting visitors to find dramatic pieces that shine in the early summer sunlight. 【SPECIAL EVENT】Photomatic Comes to the Pop-Up Venue An original photo booth and frame limited to this event will appear at the venue. Guests can enjoy a special summer-inspired shooting experience featuring a sunflower motif from the new collection. Participation is available by following the official LOULOU WILLOUGHBY Instagram account. Dates: Wednesday, May 20 to Tuesday, May 26 Hours: 10:00 to 20:00 How to participate: Follow the official LOULOU WILLOUGHBY Instagram account（@loulouwilloughby_official）. Details: Guests can print and take home one postcard-size self-photo on the spot. Photo data and videos from the shoot can also be downloaded. ※ Quantities are limited, and participation is limited to one print per person. ※ Guidance may be adjusted depending on crowd conditions on the day. 【InstaLIVE】Wednesday, May 20 from 20:30 A special Instagram Live will be streamed from the pop-up venue at Kotokoto Stage 41 on the 4th floor of Hankyu Umeda Main Store, featuring Naoko Tsuji. The live stream will introduce the Photomatic booth shooting experience and its appeal, as well as Hankyu Umeda Main Store and online-exclusive items with styling suggestions. Streaming accounts: @loulouwilloughby_official, @naoko.ts, @hankyu_contemporary 【LOULOU WILLOUGHBY at Hankyu Umeda Main Store】 Address: 4th floor, Hankyu Umeda Main Store, 8-7 Kakuda-cho, Kita-ku, Osaka-shi, Osaka Tel: 06-6313-0349 Business hours: 10:00 to 20:00 LOULOU WILLOUGHBY is a brand inspired by the closet of the fictional woman Loulou Willoughby. Her everyday style is to capture everything that catches her antenna and style it beautifully. Frequently invited to parties, she owns a rich wardrobe of dresses and mixes them effortlessly with daily pieces, dressing them down with her own fashion sense. Photomatic is a self-photo brand from South Korea that began with an idea from its founder and former photographer Seung-hyun Hong: “Instead of having a photographer take your picture, what if you took your own portrait?” The brand is popular for its unique concept and high-quality photography experience.