【LOULOU WILLOUGHBY】Pop-up Store to be Held at Hankyu Umeda Main Store 4F from May 20 (Wed). Focus on a “Cinematic Photo Experience” in collaboration with self-photo brand “Photomatic”!
Fashion brand LOULOU WILLOUGHBY will hold a limited-time pop-up store at Hankyu Umeda Main Store. In collaboration with the Korean self-photo brand Photomatic, it offers a special photo experience.
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- 📰 Published: April 28, 2026 at 21:10
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Far East Company Ltd. (Headquarters: Hiroo, Shibuya-ku, Tokyo; Representative Director: Akihito Sawai) will hold a pop-up store for its brand “LOULOU WILLOUGHBY” for seven days from May 20 (Wednesday) to May 26 (Tuesday), 2026, at Hankyu Umeda Main Store 4F Kotokoto Stage 41.
The theme is “LETTER FROM THE CINEMA.” In addition to the latest collection reminiscent of 1970s cinema heroines, a diverse range of content will be available, including a special photo experience in collaboration with the Korean self-photo brand “Photomatic” and the launch of limited-edition items.
Click here for event details.
【New Collection】~Soleil~ “SUN FLOWER” series that shines in the early summer sun.
Period: May 20 (Wed) to May 26 (Tue)
Venue: Hankyu Umeda Main Store 4F Kotokoto Stage 41
The “SUN FLOWER” series features impressive sunflower motifs expressed through prints and bijoux.
Dramatic dresses and cute
coordinated sets, the nostalgic yellow creates a leading role-worthy elegance just by wearing them.
【Limited Item】
Lineup only available at Hankyu Umeda Main Store and LOULOU WILLOUGHBY online shop.
One-piece ¥79,200
Blouse ¥49,500
Skirt ¥49,500
Cardigan ¥41,800/Knit ¥31,900
Cardigan ¥41,800/Knit ¥31,900
Knit ¥31,900
【Special Event】Photo experience by following Instagram! Photomatic collaboration event
How to participate: Follow LOULOU WILLOUGHBY official Instagram (@loulouwilloughby_official).
Content: You can print and take home 2-cut self-photos (postcard size) on the spot. Furthermore, you can download the captured data and videos.
*Limited quantity, one per person.
*Guidance may be adjusted depending on the crowd situation on the day.
【Novelty】Embroidered handkerchief gift
Customers who purchase a total of ¥66,000 (tax included) or more during the period will receive an “Embroidered Handkerchief” adorned with delicate lace and an embroidered logo, featuring a glamorous design that brightens early summer.
*While supplies last.
Click here for event details.
【Hankyu Umeda Main Store LOULOU WILLOUGHBY】
Address: Hankyu Umeda Main Store 4F, 8-7 Kakuda-cho, Kita-ku, Osaka-shi, Osaka
TEL: 06-6313-0349
Business Hours: 10:00-20:00
LOULOU WILLOUGHBY
LOULOU WILLOUGHBY is a brand inspired by the closet of a fictional woman, Loulou Willoughby, who captures everything that catches her eye and styles it wonderfully as part of her daily life. With many party invitations, she has an extensive wardrobe of dresses, which she skillfully combines with daily items to casual down with her unique fashion sense.
・SHOP LIST: https://loulouwilloughby.com/shop/
・Official online store: https://loulouwilloughby.com/
・Instagram: https://www.instagram.com/loulouwilloughby_official/
・Facebook: https://www.facebook.com/loulouwilloughbyofficial/
Photomatic
Photomatic is a Korean self-photo brand that started from the idea of its representative, Mr. Hong Sun-hyun, who was a photographer: “How about taking your own portraits instead of having a photographer take them?” Its unique concept and high-quality photo experience are popular.
Official WEB site: https://www.photomatic.jp/
Instagram: https://www.instagram.com/photomatic_japan/
The theme is “LETTER FROM THE CINEMA.” In addition to the latest collection reminiscent of 1970s cinema heroines, a diverse range of content will be available, including a special photo experience in collaboration with the Korean self-photo brand “Photomatic” and the launch of limited-edition items.
Click here for event details.
【New Collection】~Soleil~ “SUN FLOWER” series that shines in the early summer sun.
Period: May 20 (Wed) to May 26 (Tue)
Venue: Hankyu Umeda Main Store 4F Kotokoto Stage 41
The “SUN FLOWER” series features impressive sunflower motifs expressed through prints and bijoux.
Dramatic dresses and cute
coordinated sets, the nostalgic yellow creates a leading role-worthy elegance just by wearing them.
【Limited Item】
Lineup only available at Hankyu Umeda Main Store and LOULOU WILLOUGHBY online shop.
One-piece ¥79,200
Blouse ¥49,500
Skirt ¥49,500
Cardigan ¥41,800/Knit ¥31,900
Cardigan ¥41,800/Knit ¥31,900
Knit ¥31,900
【Special Event】Photo experience by following Instagram! Photomatic collaboration event
How to participate: Follow LOULOU WILLOUGHBY official Instagram (@loulouwilloughby_official).
Content: You can print and take home 2-cut self-photos (postcard size) on the spot. Furthermore, you can download the captured data and videos.
*Limited quantity, one per person.
*Guidance may be adjusted depending on the crowd situation on the day.
【Novelty】Embroidered handkerchief gift
Customers who purchase a total of ¥66,000 (tax included) or more during the period will receive an “Embroidered Handkerchief” adorned with delicate lace and an embroidered logo, featuring a glamorous design that brightens early summer.
*While supplies last.
Click here for event details.
【Hankyu Umeda Main Store LOULOU WILLOUGHBY】
Address: Hankyu Umeda Main Store 4F, 8-7 Kakuda-cho, Kita-ku, Osaka-shi, Osaka
TEL: 06-6313-0349
Business Hours: 10:00-20:00
LOULOU WILLOUGHBY
LOULOU WILLOUGHBY is a brand inspired by the closet of a fictional woman, Loulou Willoughby, who captures everything that catches her eye and styles it wonderfully as part of her daily life. With many party invitations, she has an extensive wardrobe of dresses, which she skillfully combines with daily items to casual down with her unique fashion sense.
・SHOP LIST: https://loulouwilloughby.com/shop/
・Official online store: https://loulouwilloughby.com/
・Instagram: https://www.instagram.com/loulouwilloughby_official/
・Facebook: https://www.facebook.com/loulouwilloughbyofficial/
Photomatic
Photomatic is a Korean self-photo brand that started from the idea of its representative, Mr. Hong Sun-hyun, who was a photographer: “How about taking your own portraits instead of having a photographer take them?” Its unique concept and high-quality photo experience are popular.
Official WEB site: https://www.photomatic.jp/
Instagram: https://www.instagram.com/photomatic_japan/