Ibaraki Town and "Anatano Ehon.com" Partner to Provide Personalized Educational Picture Books Featuring Children as Protagonists to All Eligible Children

Ibaraki Town and "Anatano Ehon.com" (operated by Cresson Breath Co., Ltd.) have partnered to provide personalized educational picture books, where children become the protagonists, to all eligible 18-month-olds through the town's "Second Book" program. By utilizing existing works and an "order ticket" system, the initiative aims to introduce high-quality picture books that foster local affection while minimizing the burden on the local government.
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To minimize the burden on local government officials, original picture books with "low cost and short lead time" are realized by utilizing existing works.

"Anatano Ehon.com" (operated by Cresson Breath Co., Ltd., Headquarters: Suginami-ku, Tokyo), which specializes in creating original picture books, has partnered with the Ibaraki Town public library in Ibaraki Prefecture. They have begun providing personalized educational picture books, where each child becomes the protagonist, for the town's "Second Book" program.

■ From "Book Start" fostering parent-child bonds to "Second Book" nurturing individuality.

Since FY2007, Ibaraki Town has implemented "Book Start," presenting picture books to babies. Currently, "Book Start Packs" are distributed to infants aged 5 to 9 months. To further expand the world of picture books and support the habit of reading, the "Second Book" program for 18-month-olds has been strengthened. A one-of-a-kind original picture book has been adopted as the core educational material for this program.

■ Children as protagonists in picture books. "Ibaraki Town Original Edition" for learning through play.

The picture book provided this time allows children themselves to become the protagonists of the story, embarking on an adventure to find "something important" within a pop-up book.

Customization elements: Character design, name, house nameplate, characters who come to pick them up, etc.
Educational ingenuity: Since the content differs for each child, the joy of seeing their own name and familiar things appear naturally fosters the habit of opening books.
Connection to the region: This is a specially edited version featuring Ibaraki Town's mascot character "Hinumaru-kun," cultivating affection for their hometown from an early age.

■ Easy introduction of high-quality original picture books at "low cost" by utilizing existing works.

The base for this project, "Named Picture Book: Mitsuketa," is a pop-up book by Cresson Breath Co., Ltd. that incorporates educational elements and represents the company.

https://x.gd/I1Loq

While creating a picture book from scratch requires enormous costs and time, the company has established a method of customization (originalization) based on existing popular works. This enables the production of high-quality picture books imbued with the unique messages of local governments and companies, significantly reducing costs and labor.

Furthermore, they also support the design of new characters by professional illustrators and the creation of completely original stories. This allows for promoting local specialties, corporate images, technologies, and product strengths as "stories" that remain in the memories of children and their families.

■ "Order Ticket" system to eliminate administrative burden for local government officials.

This project is designed with the highest priority on reducing the operational burden on the local government side.

1. The town distributes "order tickets" to eligible individuals.
2. Parents enter necessary information into a dedicated online form.
3. Content confirmation and production progress are handled directly between the parents and "Anatano Ehon.com."

Local government officials do not need to be involved in individual proofreading or data management, allowing for smooth introduction and operation even in busy environments. This collaborative system, where "experts create the framework by simply conveying the outline of the plan," enables them to meet a wide range of public relations needs for both public and private sectors.

[About Cresson Breath Co., Ltd. (Anatano Ehon.com)]

With the concept of "One-of-a-kind感動 for the world," they plan and sell personalized picture books. They handle a wide range of communication designs through picture books, from individual gifts to corporate novelties and local government educational support projects.

[Contact for this matter]

Cresson Breath Co., Ltd. Public Relations Department (info@anatao-ehon.com TEL: 03-5355-0895)

▼Company Profile
Company Name: Cresson Breath Co., Ltd.
Head Office: 2-8-1 Izumi, Suginami-ku, Tokyo
Representative Director: Aya Nakamura
Business Description: Picture book manufacturing and sales
Established: July 2003
HP: https://www.anatano-ehon.com
Inquiries: info@anatano-ehon.com