Ibaraki Town and "Anata no Ehon Dot Com" Partner to Provide "Educational Picture Books" Starring Their Own Child to All Eligible Children

Ibaraki Town has partnered with "Anata no Ehon Dot Com" to provide personalized educational picture books, where each child is the protagonist, to all eligible children. This initiative minimizes the administrative burden on local government officials and utilizes existing works to create original picture books at low cost and with short lead times.
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〜Minimizing the burden on local government officials, realizing "low-cost, short-term" original picture books by utilizing existing works〜

"Anata no Ehon Dot Com" (operated by Cresson Breath Co., Ltd., Headquarters: Suginami-ku, Tokyo), which specializes in producing original picture books, has partnered with Ibaraki Town's public library in Ibaraki Prefecture to begin providing personalized educational picture books where each child can become the protagonist, as part of the town's "Second Book" project.

■ From "Bookstart" to Deepen Parent-Child Bonds to "Second Book" to Foster Individuality

Ibaraki Town has been implementing "Bookstart," a program that gifts picture books to babies, since fiscal year 2007. Currently, "Bookstart Packs" are distributed to infants aged 5-9 months. To further expand the world of picture books and support the habit of reading, the town has strengthened its "Second Book" project for 1.5-year-old children. A one-of-a-kind original picture book was adopted as the core material for this project.

■ Your Child Becomes the Protagonist of the Picture Book. An "Ibaraki Town Original Edition" for Learning Through Play

The picture books provided this time feature the child themselves as the protagonist of the story, embarking on an adventure to find "important things" within a pop-up picture book.

Customization elements: Character design, name, house nameplate, characters who come to pick up the child, etc. Educational ingenuity: Since the content is unique to each child, the joy of seeing their own name and familiar things appear naturally fosters a habit of opening books. Connection with the community: This is a special edited edition featuring Ibaraki Town's mascot character "Hinumaru-kun," fostering affection for their hometown from an early age.

■ Easy Introduction of High-Quality Original Picture Books by Utilizing Existing Works "Easily"

"Named Picture Book Mitsuketa," which served as the base for this project, is a pop-up picture book by Cresson Breath that incorporates educational elements.

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While creating a picture book from scratch requires enormous costs and time, the company has established a method of customizing (originalizing) existing popular works as a base. This significantly reduces costs and labor, enabling the production of high-quality picture books with unique messages for local governments and companies.

In addition, they can handle new character designs by their resident professional illustrators and the creation of completely original stories. This allows local specialties, corporate images, technologies, and product strengths to be promoted as "stories" that remain in the memories of children and their families.

■ "Order Ticket" System to Eliminate Administrative Burden on Local Government Officials

This project is designed with the highest priority on reducing the operational burden on local governments.

1. The town distributes "order tickets" to eligible individuals.

2. Guardians enter necessary information into a dedicated online form.

3. The confirmation of content and production progress are handled directly between the guardians and "Anata no Ehon Dot Com."

Local government officials do not need to be involved in individual proofreading or data management, allowing for smooth implementation and operation even in busy environments. This accompanying system, where "experts create the framework simply by communicating the outline of the plan," allows them to respond to a wide range of public relations needs from both public and private sectors.

【About Cresson Breath Co., Ltd. (Anata no Ehon Dot Com)】

Operates planning and sales of personalized picture books under the concept "The emotion of a one-of-a-kind book." Engages broadly in communication design through picture books, from individual gifts to corporate novelties and local government educational support projects.

【Contact for this matter】

Cresson Breath Co., Ltd. Public Relations (info@anatao-ehon.com TEL: 03-5355-0895)

▼Company Profile
Company Name: Cresson Breath Co., Ltd.
Head Office Location: 2-8-1 Izumi, Suginami-ku, Tokyo
Representative Director: Ami Nakamura
Business Description: Picture book manufacturing and sales
Established: July 2003
HP: https://www.anatano-ehon.com
Contact: info@anatano-ehon.com