New Program 'BUSINESS SOUL MUSIC' Hosted by Rofu Karuma Launched! Delving into the Music that Supported the Lives of Executives.
Analog PR Inc. is launching a new program, 'BUSINESS SOUL MUSIC,' hosted by rapper Rofu Karuma. It's a new style of employer branding program that communicates the appeal of companies to young people through the 'soul music' of executives.
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- 📰 Published: May 15, 2026 at 02:07
- 🔍 Collected: May 14, 2026 at 17:32
- 🤖 AI Analyzed: May 14, 2026 at 18:55 (1h 22m after Collected)
Analog PR Inc. (Headquarters: Minato-ku, Tokyo; CEO: Keisuke Matsuura), which operates under the concept of 'designing corporate information and impressions' and provides marketing strategies that fuse media, web, and offline, will launch a new program 'BUSINESS SOUL MUSIC' with rapper Rofu Karuma, who boasts immense support mainly from young people, as the MC.
The main video and a series of note articles for this program will begin on a special website from 17:00 on Monday, May 18, 2026. Furthermore, it has been decided that a digest version of the main content will be featured on the TV Tokyo music information program 'Ryuha-R since 2001,' broadcast late at night on Friday, May 15th at 2:30 AM. On the special site, in addition to the web-exclusive 'full version,' the 'digest version video' aired on terrestrial television will also be released sequentially.
'BUSINESS SOUL MUSIC' invites various executives as guests each time and delves deep into the 'culture' and 'vision' of companies through the lens of real 'experiences' in business and the 'SOUL MUSIC' that supported them in times of hardship. It is a new kind of recruitment branding program that visualizes the humanity of executives through music to deliver the appeal of companies to the next generation of young people.
[What is BUSINESS SOUL MUSIC?]
'BUSINESS SOUL MUSIC' is a web program that focuses on the 'challenges' of executives at the forefront of the times and the 'music' that supported their souls. Rapper Rofu Karuma, who pierces through to the essence with his overwhelming linguistic sense, serves as the MC, cutting deep into the inner worlds of leaders that are not usually talked about.
When faced with difficulties, which phrase saved them, and which melody gave them courage? Through the filter of music, the program extracts the human 'true face' of executives, going beyond mere success stories.
Through a multifaceted approach that combines video, music, and words, it visualizes the passion of companies that cannot be conveyed by text information alone and embodies a new form of recruitment branding that connects to the next generation.
[Cast Introduction]
Program MC: Rofu Karuma
A Japanese hip-hop MC based in Nagoya, Aichi. Representative of JET CITY PEOPLE.
After spending his childhood in Osaka, he has lived in Nagoya, Aichi since junior high school. After graduating from Nagoya University of Arts, Faculty of Fine Arts, he began rapping seriously while working part-time.
He boasts unparalleled strength in MC battles, served as the 2nd and 3rd monster on 'Freestyle Dungeon' (TV Asahi), and won the 'KING OF KINGS' tournament to decide the No. 1 freestyle battle MC in Japan in 2018 and 2020, and is highly regarded as the best active rapper in Japan. His latest album is his 6th, 'Be kenja'.
[Program Overview]
Program Name: BUSINESS SOUL MUSIC
MC: Rofu Karuma
Guests: Guest executives each time
Release Cycle:
[Ryuha-R since 2001] A digest of each episode will be aired (Friday 26:30-27:00)
[Special Site] Monday of the week following the broadcast at 17:00
A series of full version videos, terrestrial digest videos, and 'interview articles' that verbalize the thoughts of the executives will be published.
Special Site: BUSINESS SOUL MUSIC
■Analog PR Inc. Company Profile
A PR company that provides marketing strategies that fuse media, web, and offline under the concept of 'designing corporate information and impressions.' It also excels at creating synergy by combining media and companies in various ways, such as planning and producing TV and radio programs from a marketing perspective.
Company Name: Analog PR Inc.
Established: March 10, 2011
Representative: Keisuke Matsuura
Business Content: PR business, advertising agency business, casting, program production (TV/radio), media consulting, overseas expansion support, paid employment placement (Minister of Health, Labour and Welfare Permit Number: 13-Yu-318199)
Headquarters: SNUG MINAMI-AZABU 6F, 2-8-21 Minami-Azabu, Minato-ku, Tokyo
URL: https://analogpr.co.jp/
The main video and a series of note articles for this program will begin on a special website from 17:00 on Monday, May 18, 2026. Furthermore, it has been decided that a digest version of the main content will be featured on the TV Tokyo music information program 'Ryuha-R since 2001,' broadcast late at night on Friday, May 15th at 2:30 AM. On the special site, in addition to the web-exclusive 'full version,' the 'digest version video' aired on terrestrial television will also be released sequentially.
'BUSINESS SOUL MUSIC' invites various executives as guests each time and delves deep into the 'culture' and 'vision' of companies through the lens of real 'experiences' in business and the 'SOUL MUSIC' that supported them in times of hardship. It is a new kind of recruitment branding program that visualizes the humanity of executives through music to deliver the appeal of companies to the next generation of young people.
[What is BUSINESS SOUL MUSIC?]
'BUSINESS SOUL MUSIC' is a web program that focuses on the 'challenges' of executives at the forefront of the times and the 'music' that supported their souls. Rapper Rofu Karuma, who pierces through to the essence with his overwhelming linguistic sense, serves as the MC, cutting deep into the inner worlds of leaders that are not usually talked about.
When faced with difficulties, which phrase saved them, and which melody gave them courage? Through the filter of music, the program extracts the human 'true face' of executives, going beyond mere success stories.
Through a multifaceted approach that combines video, music, and words, it visualizes the passion of companies that cannot be conveyed by text information alone and embodies a new form of recruitment branding that connects to the next generation.
[Cast Introduction]
Program MC: Rofu Karuma
A Japanese hip-hop MC based in Nagoya, Aichi. Representative of JET CITY PEOPLE.
After spending his childhood in Osaka, he has lived in Nagoya, Aichi since junior high school. After graduating from Nagoya University of Arts, Faculty of Fine Arts, he began rapping seriously while working part-time.
He boasts unparalleled strength in MC battles, served as the 2nd and 3rd monster on 'Freestyle Dungeon' (TV Asahi), and won the 'KING OF KINGS' tournament to decide the No. 1 freestyle battle MC in Japan in 2018 and 2020, and is highly regarded as the best active rapper in Japan. His latest album is his 6th, 'Be kenja'.
[Program Overview]
Program Name: BUSINESS SOUL MUSIC
MC: Rofu Karuma
Guests: Guest executives each time
Release Cycle:
[Ryuha-R since 2001] A digest of each episode will be aired (Friday 26:30-27:00)
[Special Site] Monday of the week following the broadcast at 17:00
A series of full version videos, terrestrial digest videos, and 'interview articles' that verbalize the thoughts of the executives will be published.
Special Site: BUSINESS SOUL MUSIC
■Analog PR Inc. Company Profile
A PR company that provides marketing strategies that fuse media, web, and offline under the concept of 'designing corporate information and impressions.' It also excels at creating synergy by combining media and companies in various ways, such as planning and producing TV and radio programs from a marketing perspective.
Company Name: Analog PR Inc.
Established: March 10, 2011
Representative: Keisuke Matsuura
Business Content: PR business, advertising agency business, casting, program production (TV/radio), media consulting, overseas expansion support, paid employment placement (Minister of Health, Labour and Welfare Permit Number: 13-Yu-318199)
Headquarters: SNUG MINAMI-AZABU 6F, 2-8-21 Minami-Azabu, Minato-ku, Tokyo
URL: https://analogpr.co.jp/