ANA X Launches 'Beauty Trip' Tour of Two Famous Hot Springs in Eastern Hokkaido: 'Kawayu Onsen x Tokachigawa Moor Onsen Bihada-no-Yu Satisfaction Tour'

ANA X Co., Ltd. (President and Representative Director: Shinya Kanda; Headquarters: Chuo-ku, Tokyo; hereinafter 'ANA X'), in collaboration with the Otofuke Town Tokachigawa Onsen Tourism Association, the Lake Mashu Tourism Association, and the Kawayu Onsen Ryokan Association, will launch the 'Kawayu Onsen x Tokachigawa Moor Onsen Bihada-no-Yu Satisfaction Tour,' allowing participants to enjoy hot springs of different water qualities from two separate areas at once. This tour targets women in their late 20s to 50s and is a new package tour that systematizes the synergistic effects of Eastern Hokkaido's two famous hot springs from a 'beauty' perspective. 1. Three Major Features of This Tour (Highlights) A Special Trip Deeply Connected to the Region, Realized Through a Strong Partnership with Local Governments and Hot Spring Ryokan Associations! This tour was realized through partnerships with the Otofuke Town Tokachigawa Onsen Tourism Association, the Lake Mashu Tourism Association, and the Kawayu Onsen Ryokan Association. It maximizes local tourism resources and offers a 'safe, secure, and uniquely Eastern Hokkaido experience' endorsed by local governments, which cannot be obtained through ordinary inn or hotel stays. Luxurious Water Quality Comparison! A Special Route Visiting 'Two Distant Beauty Hot Springs' at Once The tour efficiently connects two different famous hot springs, which are usually difficult to visit in a single trip, using a dedicated vehicle. Guests can enjoy the luxurious experience of 'comparing the effects of different beauty hot springs' without the stress of travel. Tour-Exclusive 'Local Food for Local Consumption' Special Menu to Enhance the Journey Along the way, the tour offers a variety of engaging menus, including meals using local ingredients and a stargazing tour at Lake Mashu Kamui Terrace, ensuring participants are never bored with Eastern Hokkaido's proud food and activities, not just beauty. 2. Background of the Cross-Industry and Local Government Collaboration Cooperation from Earth Pharmaceutical Co., Ltd. Earth Pharmaceutical, which has cultivated expertise in the bath additive market, is cooperating with this tour. During the stay, Earth Pharmaceutical employees will give special lectures on beauty and hot springs, providing specialized knowledge and advice on skincare to tour participants. Partnership with Local Governments in Eastern Hokkaido This tour aims to be a new tourism model that contributes to regional revitalization. For local governments like Teshikaga Town and Otofuke Town, this is not just about attracting tourists but also about approaching a new customer segment of beauty-conscious individuals, enhancing the value of the region's unique hot spring resources. ANA X and the local governments, with the cooperation of Earth Pharmaceutical, aim for sustainable coexistence and co-prosperity with the region by providing high-quality tours that maximize the region's appeal. 3. Product Overview *Earth Pharmaceutical Co., Ltd. merged with Bathclin Co., Ltd. on January 1, 2026. Detailed URL ■ANA X Co., Ltd. Website ■Earth Pharmaceutical Co., Ltd. Website ■Kawayu Onsen x Tokachigawa Moor Onsen Bihada-no-Yu Satisfaction Tour Special Website