[Domestic First] ANA Digital Gate and EVA Air Sign Domestic Partnership Agreement for Mileage Program - Promoting Inbound Promotions Centered on Taiwanese Visitors to Japan! Contributing to Regional Revitalization!

ANA Digital Gate Co., Ltd. (Headquarters: Chuo-ku, Tokyo) has signed a "Mileage Transfer Agreement" with EVA Airways Corporation (Headquarters: Taoyuan City, Taiwan). This makes us the first domestic partner (Note 1) in Japan for the EVA Air mileage program, and we will fully launch new services from April to support domestic businesses in acquiring inbound demand, which is expected to further expand. Upon the launch of this service, we will begin recruiting new member stores for the EVA Air mileage program "Infinity MileageLands."

Note 1: As of April 22, 2026, according to our research.

■ Background of the Mileage Program Domestic Partnership Agreement with Taiwan's EVA Air

Amidst the continuous increase in foreign visitors to Japan year after year post-COVID-19, capturing inbound demand is an urgent task for domestic businesses. In particular, the number of Taiwanese visitors to Japan recorded the 3rd highest by country/region in both 2024 and 2025 (Note 2), with an estimated 6.76 million Taiwanese visitors in 2025. This equates to approximately 29% of Taiwan's population (Note 3), or about "1 in 3 to 4 people," indicating a very high repeat visit rate (Note 4) and strong interest in Japan.

Our company has accumulated know-how in the marketing business based on ANA Group's customer assets of approximately 44 million (Note 5). Leveraging this knowledge and EVA Air's extensive network, which flies to 11 airports across Japan and delivers passengers to various regions, we have reached this partnership to serve as a bridge connecting businesses and EVA Air mileage members.

Note 2: Source: Japan National Tourism Organization (JNTO) "Visitor Arrivals"
Note 3: Source: Taiwan Ministry of the Interior, Civil Affairs Department Global Information Network "01. Household Population Statistics Express (9701) R.O.C. Year 114"
Note 4: Source: Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and Tourism, "Visitor Survey 2024 Annual Report"
Note 5: Source: ANA Integrated Report 2025

■ Customer Acquisition and Promotion Support Service Utilizing the "EVA Air Mileage Program"

Through this partnership, we will implement new customer acquisition and promotion support services for domestic businesses aiming to capture inbound demand. This is an inbound-focused promotional service that achieves "awareness expansion" and "incentive for visits/purchases" in a one-stop manner for EVA Air mileage members visiting Japan.

① [Incentive for Use and Visit Promotion] Motivation through "Infinity MileageLands" Mile Award

It is possible to award EVA Air miles "Infinity MileageLands" as benefits according to the purchase of products or use of services at target stores. The added value of "earning miles" encourages visits and purchases by inbound tourists.

② [Awareness Expansion] Promotion Utilizing EVA Air's Official Media

Through various media owned by EVA Air, such as EVA Air's official website, we can promote products and services to mileage members who are planning to visit Japan or are currently visiting.

③ [Customer Conversion and Repeat Promotion] Conversion of Taiwanese Visitors with High Repeat Visit Rates into Loyal Customers

Taiwanese travelers are characterized by a strong base of repeat visitors who visit Japan multiple times. By being recognized through the "stores where miles can be earned" as a trigger from ① and ②, we promote repeat visits and continuous product purchases not just for one-time consumption, but for their next visit to Japan, contributing to the steady acquisition of inbound customers.

■ Why "Taiwan"? - A Huge Inbound Consumption Market Exceeding 1 Trillion Yen Annually, and Contribution to Regional Revitalization -

For B2C businesses aiming for stable inbound demand acquisition and overseas promotion, Taiwan is an extremely high-potential and important target.

1) Pro-Japan Nation Visited by 6.76 Million Annually. Rapidly Expanding "Loyalty Program" Market

Taiwanese visitors to Japan are expected to reach 6.76 million annually in 2025 (3rd highest by country/region), indicating strong interest in Japan (Note 6). Furthermore, the loyalty program market for points and miles in Taiwan is predicted to grow rapidly to approximately US$2.59 billion by 2028 (Note 7), and the culture of miles and points is deeply rooted in daily life.

2) Highest Past Spending of "1.211 Trillion Yen" (2nd Worldwide)

Spending by Taiwanese visitors to Japan in 2025 is projected to reach 1.211 trillion yen, an 11.1% increase year-on-year, a record high. Their share of consumption by nationality/region is also 12.8% (2nd place) (Note 8).

3) EVA Air Flies to "11 Locations" Nationwide in Japan. Contributing to Regional Revitalization.

EVA Air currently flies to 11 locations in Japan...