Pets Are Family: The Birth of the Brand 'SEVEN FAMILY'

As the number of pet owners who consider their pets as family members increases, there is growing interest in pet products designed not just as simple toys, but to deepen communication with beloved cats and dogs.

Responding to this market demand, a new pet lifestyle brand, 'SEVEN FAMILY (Seven Family)', is launching its first products: the 'Cat Butt-Pat Teaser' for cats and the 'Coffee Wood Rope Toy' for dogs—both centered on enhancing communication between pets and their owners.

Despite appearing to be different products, both share the same core development philosophy: 'creating joyful moments that animals and humans can enjoy together'.

About SEVEN FAMILY

SEVEN FAMILY is a pet lifestyle brand born from the concept 'Animals are Family.' Prioritizing safety and practicality under veterinary supervision, the brand develops products that enrich the lives of pets and their owners.

The 'Butt-Pat / Butt-Tap Teaser' was developed by focusing on the 'butt-tapping' behavior that many cats naturally enjoy. It aims to support physical activity and stress relief through play, while increasing opportunities for interaction between cats and their owners.

Features

🐾 Replicates the 'butt-pat' action that cats love

Gently stimulates areas cats enjoy—ideal for bonding and communication

🐾 Made with soft TPR material

SEVEN FAMILY is a brand conceived and developed from the perspective of pet owners who view animals as family. Its first products include the 'Cat Butt-Pat Teaser' and a dog rope toy made from natural coffee wood.

The dog's 'Natural Coffee Wood and Rope' combines multiple elements—'tugging' and 'playing together'—into a single product. It is designed so that dog owners and their pets can enjoy interactive play, including fetch and tug-of-war.

Beyond being just a toy, the product aims to deepen the trust relationship between dogs and their owners through daily interaction. As more pet owners value quality time and experiential value with their pets, this product is positioned as a new type of pet toy that nurtures family bonds through play.

The material uses natural coffee wood made from pruning branches sourced from coffee farms, effectively repurposing agricultural waste. The brand aims to create valuable products from a sustainable perspective, balancing environmental responsibility with practicality.

By incorporating a rope, the toy also serves as a communication tool between dogs and their owners. Product lineup

The name 'SEVEN FAMILY' embodies the idea of 'seven types of animals' and the heartfelt belief that 'animals are family'.

Going forward, the brand will continue to propose new values as a lifestyle brand that enriches the lives of humans and animals, rooted in the love and care for family.