AMUSE Opens Limited-Time Select Store in Tokyo's Omotesando to Experience New Products

AMUSE is opening a limited-time select store in Harajuku, offering early access to new products not yet released in Japan.
美容,小売NQ 0/100出典:PR Times

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  • 📰 Published: March 30, 2026 at 20:43
  • 🔍 Collected: March 30, 2026 at 22:56 (2h 12m after Published)
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Vegan cosmetic brand "AMUSE" will open a limited-time select store (Select Store-Tokyo Omotesando) in Harajuku, Tokyo, starting April 2, 2026 (Thursday).

At this store, customers can experience and purchase new products not yet released in Japan before anyone else, and various promotions for visitors are also planned.

■ Select Store Overview

Event Period: Thursday, April 2, 2026 – Monday, April 13, 2026

Location: Yodobashi J6 Building (6-35-6 Jingumae, Shibuya-ku, Tokyo 150-0001)

Access: Directly connected to Exit 1 of Meiji-jingumae Station on the Tokyo Metro Fukutoshin and Chiyoda Lines, 2-minute walk from the East Exit of Harajuku Station on the JR Yamanote Line.

■ Highlights

This select store will feature the first public preview in Japan of new products that have not yet been released even in Korea.
In particular, new colors for the popular "Dewy Tint" line are expected to generate buzz.

■ Limited-Time Promotions

① Follow & Post Event (First-come, First-served Gift)

Period: Thursday, April 2 – Saturday, April 4

Follow AMUSE's official SNS (Instagram or X) and post a photo taken at the venue to receive a "Tint Balm Keyring (02 Happy Girl) Mini" as a gift.

② 20% OFF All Products

Period: Thursday, April 2 – Monday, April 13

All products in the store, including new items, can be purchased at a 20% discount.
This is a chance to get items you've been curious about at a great price.

③ Gifts Exclusive to Purchasers

Period: Thursday, April 2 – Monday, April 13

Customers who purchase eligible products will receive the following benefits:

  • When purchasing Dewy Gloss / Dewy Tint
     → Receive a Dewy Tint Mini (Tokyo Cherry) as a gift

  • When purchasing Dewy Tint Mini / Dewy Lip Tint Mini
     → Receive an AMUSE Reusable Bag as a gift

※ One gift per item purchased, regardless of the number of items bought.

④ Limited-Time Select Store Exclusive: Early Release of New Colors

Period: Thursday, April 2 – Monday, April 13

New colors not yet released in Japan will be available for offline pre-sale exclusively at the select store.

Dewy Tint Mini
 ・Uru Berry
 ・Shuwa Vanilla

Dewy Gloss
 ・An Butter Pearl Gloss
 ・Rose Cream Pearl Gloss

FAQ

What is the AMUSE Select Store?

The AMUSE Select Store is a limited-time pop-up shop in Tokyo's Harajuku where customers can experience and purchase new AMUSE products, including items not yet released in Japan.

When and where is the AMUSE Select Store open?

The store is open from Thursday, April 2, 2026, to Monday, April 13, 2026, at the Yodobashi J6 Building in Jingumae, Shibuya-ku, Tokyo. It is directly accessible from Meiji-jingumae Station and a short walk from Harajuku Station.

What are the special promotions available at the store?

There are several promotions: a 20% discount on all products, gifts with purchase (Dewy Tint Mini or AMUSE Reusable Bag depending on the product), and a limited-time offer for a Tint Balm Keyring Mini for those who follow AMUSE on social media and post from the venue (April 2-4).

Will new products be available?

Yes, the store will feature new products, including new colors for the popular Dewy Tint and Dewy Gloss lines, which will be available for the first time in Japan, and some even before their release in Korea.

Can I buy the new colors online?

The new colors are exclusively available for offline pre-sale at the select store during its operating period. Information about potential online availability after the event is not provided in this announcement.