Amulette Launches PR and Marketing Services for Fragrance and Scent-Based Lifestyle Products

Amulette Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kota Nagaoka) has launched a new PR and marketing service targeting beauty and lifestyle products centered on scent, including perfumes, fragrances, haircare, bodycare, bath products, aromatherapy, and gift items. This service is offered through "Amulette," the company's specialized fragrance media platform with over 250,000 total social media followers.

The new service combines Amulette’s expertise in articulating scent experiences and powerful social media outreach to provide end-to-end promotional support tailored to each brand’s and company’s objectives.

## Expansion of Scent-Based Products and PR Challenges

In recent years, scent has become increasingly embedded in consumers’ daily lives beyond just perfumes.

However, products that emphasize scent face unique challenges in digital marketing. Factors such as scent impressions, usage scenarios, brand aesthetics, and compatibility with recipients or lifestyles significantly influence purchase decisions—elements that cannot be fully conveyed through technical specifications alone.

Additionally, many brands and companies face the critical challenge of designing effective strategies to raise awareness on social media, drive foot traffic to pop-up and in-store events, direct users to e-commerce platforms, and facilitate real scent experiences.

"Amulette" leverages its deep expertise in the fragrance domain to translate the appeal of scents into relatable language and visuals for consumers. The company offers tailored PR and marketing strategies that support awareness expansion, product understanding, and traffic generation to both physical stores and e-commerce platforms.

## New Services for Scent-Based Products

SNS post example from "Amulette," a media platform specialized in perfumes and fragrances

The newly launched service goes beyond social media awareness by transforming the essence of scent into compelling narratives and guiding consumers from brand understanding to in-store or online purchases through an integrated approach.

Key services include:

- SNS Collaborative Posts
- Brand Story and Scent Explanation Collaborations
- Campaigns Aligned with New or Limited Product Launches
- Seasonal and Gift-Oriented Scent Product Features
- Visitor Engagement Support for Pop-Up and In-Store Events
- Product Education via Instagram Live and Short Videos
- Promotions Integrated with Scent Experiences
- Ongoing PR and Marketing Support on Quarterly or Annual Basis

### 1. SNS Collaborative Posts

Centered on platforms like Instagram and TikTok, Amulette introduces the unique appeal of products and brands from an editorial perspective. The service highlights scent impressions, usage scenarios, seasonality, and gifting potential in ways that resonate with consumers, supporting awareness and interest generation.

### 2. Brand Story and Scent Explanation Collaborations

Amulette carefully curates content on brand backgrounds, perfumer concepts, emotional narratives behind scents, and ideal usage scenarios, making intangible brand worlds visible and accessible beyond simple product descriptions.

### 3. Campaigns Aligned with New or Limited Product Launches

In coordination with new or limited-edition product launches, the service combines social media posts, videos, stories, live streams, and ad campaigns to generate buzz and accelerate initial sales momentum before and after launch.

### 4. Seasonal and Gift-Oriented Scent Product Features

Thematic features are created around key seasons and gifting occasions such as spring/summer, fall/winter, holidays, Mother’s Day, Valentine’s Day, and new life stages. By featuring multiple brands and products, the service encourages consumer comparison and boosts purchase intent.

### 5. Visitor Engagement Support for Pop-Up and In-Store Events

The service designs strategies for department stores, commercial facilities, pop-up events, and brand activations—from pre-event announcements to on-site reporting and sharing of in-store experiences—bridging online engagement with real-world visits and product trials.

### 6. Product Education via Instagram Live and Short Videos

Through live streaming and short-form videos, Amulette clearly communicates scent characteristics, usage tips, selection guidance, and brand aesthetics. These dynamic formats convey the emotional value of scents that static images alone cannot express.

### 7. Promotions Integrated with Scent Experiences

By integrating with the automated perfume spray vending machine "PERFUMATIC," the service enables the design of touchpoints where consumers can experience scents in real life, in addition to online awareness.

Combining digital outreach with real-life scent trials enhances brand understanding and drives purchase motivation by addressing the limitations of conveying scent appeal online.

### 8. Ongoing PR and Marketing Support on Quarterly or Annual Basis

Beyond one-off campaigns, Amulette offers continuous PR and marketing support aligned with annual promotional calendars, including new product launches, seasonal demand, pop-up events, and gifting seasons.

For media kits, SNS collaborations, advertising, or promotional inquiries, please contact us via the form below.

We welcome inquiries not only from perfume and fragrance brands but also from any brand offering scent-centric products such as haircare, bodycare, bath products, and aromatherapy.

▶ Contact Form: https://amulette.co.jp/contact/

## Wide Range of Scent-Based Products Supported

Amulette supports PR and marketing for a broad range of scent-focused products beyond perfumes.

### Examples of Supported Products

- Perfume, Eau de Parfum, Eau de Toilette, Cologne
- Body Mist, Hair Mist
- Hand Cream, Body Cream, Body Lotion
- Haircare products such as Shampoo, Conditioner, Hair Oil
- Room Fragrance, Diffusers
- Fabric Mist, Linen Spray
- Aroma Oil, Essential Oil
- Candles, Incense, Japanese Kō
- Bath Salts, Bath Items, Home Care Products
- Gift and Lifestyle Products with Scent as a Key Selling Point

Amulette supports brand communication that connects not only with product functionality but also with consumers’ emotions and lifestyles through the power of scent.

## Value from a Media Platform with Over 20 Million Monthly Views

"Amulette," the fragrance-specialized media platform operated by the company

"Amulette" is one of Japan’s largest fragrance-focused media platforms, with over 250,000 total social media followers. It excels in connecting with scent-conscious audiences and translating the appeal of fragrances into relatable language and visuals.

In particular, its official Instagram account has over 90,000 followers and averages over 21 million monthly impressions.

※ Follower count as of June 2026. Impression data reflects the average of the past three months.

The platform consistently delivers valuable content—from the latest fragrance news to scent selection tips and lifestyle solutions—achieving high engagement rates.

### Translating Scent Appeal into Relatable Language

Scent is inherently difficult to convey through visuals alone, unlike product texture or color. Amulette goes beyond describing fragrance notes and ingredients to answer questions like "When would you want to use this?", "What occasions does it suit?", and "Who would enjoy it?", transforming scents into relatable, personal experiences.

### Editorial Design for All Consumer Levels

Content is crafted to balance expertise and accessibility, ensuring it resonates not only with fragrance enthusiasts but also with newcomers exploring scents for the first time.

### Integrated Online-to-Offline Journey Design

Beyond online awareness, Amulette designs pathways connecting social media engagement with real-world experiences at pop-up events, in-store activations, and via "PERFUMATIC".