Perfume Spray Vending Machine "PERFUMATIC" Makes Its First Appearance at Japan's Largest Sustainable Beauty Event "La Carpe Fes 2026"

Amulette Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kanta Osada) exhibited its perfume spray vending machine "PERFUMATIC" for the first time at "My Organic Friends Fes 2026 (9th La Carpe Fes)", one of Japan's largest sustainable beauty PR events, held at WITH HARAJUKU HALL from Friday, May 22 to Sunday, May 24, 2026. At the venue, PERFUMATIC machines were loaded with fragrances from uka and SINN PURETÉ, offering an interactive experience where visitors could freely sample scents. Over the three days, more than 800 people experienced the service. The exhibition was realized through the resonance of PERFUMATIC's vision of "creating a society where fragrances can be enjoyed more casually" with La Carpe Fes's theme of "creating a sustainable future." PERFUMATIC is a service that allows users to easily try a scent from a single spray before purchasing a full bottle. By enabling users to experience only the amount they need, it provides an opportunity to enjoy fragrances sustainably while reducing waste, lowering the psychological barrier to trying new scents. At the event, PERFUMATIC machines featuring the scents of popular brands uka and SINN PURETÉ were set up at each brand's booth, offering visitors the experience of "easily wearing their favorite scent from a single spray." On May 22, Media & Buyer Day, the experience was provided to media personnel from women's magazines and highly beauty-conscious influencers. On May 23 and 24, general visitors had the opportunity to try it. This was the company's first full-scale event exhibition in Tokyo, and it received numerous comments such as "I'm glad I could actually use it" and "I wish there were more PERFUMATIC machines in town," reaffirming the high demand for enjoying perfume more casually. On Sunday, May 24, during the event period, Representative Osada held a talk session with Miho Arai, the event organizer and representative of La Carpe, on the theme "Finding Your Signature Scent Through Trends: A Fragrance Strategy to Change Your First Impression." The session introduced perfume trends shared on the company's own media "Amulette," as well as how to choose scents and easy ways to incorporate fragrance into daily life, providing attendees with tips for enjoying perfume more casually. Participants commented that the perfume trends were easy to understand and helpful for choosing scents. This provided a meaningful opportunity to spark interest in enjoying fragrances. Combined with the PERFUMATIC experience exhibition, it offered visitors a chance to "know, try, and choose" scents, creating opportunities for each individual to find their own signature fragrance. Through this exhibition, the company reaffirmed the needs and potential of consumers who want to enjoy fragrances more casually. Amulette will continue to create new encounters with fragrances and deliver the appeal of scents to more people, aiming to realize a society where fragrances can be enjoyed more casually. Kanta Osada, Representative Director of Amulette Inc., commented, "Because scent is invisible, the way people encounter and experience it is extremely important. We are very pleased that many people were able to experience PERFUMATIC at La Carpe Fes, a gathering of highly sensitive visitors. The seminar was also held to a full house, and we strongly felt the growing interest in fragrances. Perfume is still a product that many people find difficult to choose or have few opportunities to try. We will continue to strengthen the deployment of PERFUMATIC as a new experiential touchpoint connecting perfume brands, commercial facilities, event venues, and consumers." The perfume spray vending machine "PERFUMATIC" can be introduced and utilized for various purposes, including commercial facilities, department stores, event venues, pop-ups, new product launches, and brand promotions. Companies, brands, commercial facilities, event organizers considering introduction, as well as media personnel wishing to conduct interviews, are invited to contact Amulette Inc.