Waste Fishing Net Upcycling Company 'amu' Hosts Collaboration Booth with Vegalta Sendai. Special Sales of Sunglasses Born from Fishing Nets and Gear Exhibition
amu Inc. will open a collaboration booth at the Vegalta Sendai home game on April 25, 2026. They will sell upcycled products like sunglasses made from waste fishing nets and exhibit used fishing gear to promote environmental awareness.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 03:30
- 🔍 Collected: April 24, 2026 at 19:02
- 🤖 AI Analyzed: April 24, 2026 at 20:30 (1h 28m after Collected)
amu Inc. (Headquarters: Kesennuma City, Miyagi Prefecture; Representative Director & CEO: Kodai Kato; hereinafter 'amu') will open a collaboration booth at the home game of the J-League professional soccer team, 'Vegalta Sendai'. This initiative was realized triggered by Vegalta Sendai's full-scale participation in the 'Sport Positive Leagues (SPL)', a climate action evaluation index promoted by the J-League. It aligned perfectly with the synergy between Vegalta Sendai, whose theme for this match is 'Ocean and Circulation', and amu's local resource circulation business. At the SPL booth during the 12th section match against Montedio Yamagata on Saturday, April 25, 2026, there will be special sales of 'amuca®' sunglasses, T-shirts, and tote bags, as well as an exhibition of the raw material, fishing nets. Moving forward, we will continue to promote our business while collaborating with local sports clubs to realize a society that balances the circulation of local resources and the preservation of culture.
Waste Fishing Net Upcycling Company amu Hosts J-League Climate Action Booth. Exhibition of Fishing Nets and Special Product Sales Included
amu will set up a collaboration booth at the home game of Vegalta Sendai, a J-League professional soccer team based in Sendai City, Miyagi Prefecture. This season, Vegalta Sendai has fully participated in the 'Sport Positive Leagues (SPL)', a climate action evaluation index promoted by the J-League, aiming to achieve the No.1 spot in the league. SPL is an international framework that visualizes and evaluates clubs' efforts toward environmental and social issues.
To evolve the stadium into a 'regional sustainability hub', Vegalta Sendai is setting up a 'Vegalta SPL Booth' on home game days as the first step in concrete actions taken together with fans and supporters.
At this booth, amu will hold a special sale of products using 'amuca®', a material derived from waste fishing nets. We will also introduce our initiatives and exhibit used fishing nets.
About the 'Waste Fishing Net Upcycling Company', amu Inc.
amu is a waste fishing net upcycling company originating from Kesennuma City, Miyagi Prefecture, that creates valuable products by upcycling waste fishing nets collected from fishing ports nationwide. With the vision of 'Creating a world where nothing is useless', we recycle things considered garbage or valueless in the world, breathing new value into them.
Climate Action Starting from 'amuca®', an Upcycled Material from Waste Fishing Nets
Fishing gear that has finished its role faces many challenges in its disposal. Due to characteristics such as seawater-derived salt, attached matter, and the use of composite materials, processes like sorting and washing are required, making incineration or recycling difficult. Most of it is disposed of in landfills, but since it is made of plastic, it has a high environmental impact and represents a significant economic burden for fishers.
Furthermore, some of these flow into the ocean due to natural disasters such as typhoons and storm surges. Of the estimated 8 million tons of marine plastic flowing out annually worldwide, fishing gear accounts for approximately 40% (about 3.2 million tons). Fishing gear left in the ocean is called 'ghost gear', continuously harming the ecosystem semi-permanently by entangling marine life or degrading into microplastics.
In response to these issues, upcycling into the material 'amuca®' provided by amu plays a decisive role in reducing and managing waste generated from local industries. In the long term, this initiative directly leads to avoiding the environmental risks associated with the ocean outflow and landfill of fishing gear, protecting rich biodiversity.
Through the textile designs and traceability story characteristic of 'amuca®', we convey the importance of reconsidering waste as a valuable resource. Supporters can experience the value of local culture and circulation by picking up the items, gaining a real sense that their purchasing behavior leads to solving social issues.
A Lineup of Sunglasses, T-shirts, Totes, etc., Born from Fishing Gear Used in Miyagi Prefecture
Rolling out many items reflecting the characteristics unique to the fishing net collection regions
The 'amuca®' products sold this time use waste fishing gear collected from places like Miyagi Prefecture, amu's founding location, and Okinawa Prefecture as raw materials. For the design of some products, two types of original textile designs with motifs of Kesennuma's culture were adopted.
By scanning the QR code on the 'amuca® Tag' attached to the product, it is possible to learn about the collection region of the waste fishing gear used as raw material and the process up to productization.
By visualizing the background of how fishing gear considered 'garbage' is reborn into resources with new value, we propose a circular system that fosters attachment to the product and makes people want to use it longer.
Product Lineup
amuca® Buddy 2face Tote
- BLACK (MURONEOROSHI)
-
Waste Fishing Net Upcycling Company amu Hosts J-League Climate Action Booth. Exhibition of Fishing Nets and Special Product Sales Included
amu will set up a collaboration booth at the home game of Vegalta Sendai, a J-League professional soccer team based in Sendai City, Miyagi Prefecture. This season, Vegalta Sendai has fully participated in the 'Sport Positive Leagues (SPL)', a climate action evaluation index promoted by the J-League, aiming to achieve the No.1 spot in the league. SPL is an international framework that visualizes and evaluates clubs' efforts toward environmental and social issues.
To evolve the stadium into a 'regional sustainability hub', Vegalta Sendai is setting up a 'Vegalta SPL Booth' on home game days as the first step in concrete actions taken together with fans and supporters.
At this booth, amu will hold a special sale of products using 'amuca®', a material derived from waste fishing nets. We will also introduce our initiatives and exhibit used fishing nets.
About the 'Waste Fishing Net Upcycling Company', amu Inc.
amu is a waste fishing net upcycling company originating from Kesennuma City, Miyagi Prefecture, that creates valuable products by upcycling waste fishing nets collected from fishing ports nationwide. With the vision of 'Creating a world where nothing is useless', we recycle things considered garbage or valueless in the world, breathing new value into them.
Climate Action Starting from 'amuca®', an Upcycled Material from Waste Fishing Nets
Fishing gear that has finished its role faces many challenges in its disposal. Due to characteristics such as seawater-derived salt, attached matter, and the use of composite materials, processes like sorting and washing are required, making incineration or recycling difficult. Most of it is disposed of in landfills, but since it is made of plastic, it has a high environmental impact and represents a significant economic burden for fishers.
Furthermore, some of these flow into the ocean due to natural disasters such as typhoons and storm surges. Of the estimated 8 million tons of marine plastic flowing out annually worldwide, fishing gear accounts for approximately 40% (about 3.2 million tons). Fishing gear left in the ocean is called 'ghost gear', continuously harming the ecosystem semi-permanently by entangling marine life or degrading into microplastics.
In response to these issues, upcycling into the material 'amuca®' provided by amu plays a decisive role in reducing and managing waste generated from local industries. In the long term, this initiative directly leads to avoiding the environmental risks associated with the ocean outflow and landfill of fishing gear, protecting rich biodiversity.
Through the textile designs and traceability story characteristic of 'amuca®', we convey the importance of reconsidering waste as a valuable resource. Supporters can experience the value of local culture and circulation by picking up the items, gaining a real sense that their purchasing behavior leads to solving social issues.
A Lineup of Sunglasses, T-shirts, Totes, etc., Born from Fishing Gear Used in Miyagi Prefecture
Rolling out many items reflecting the characteristics unique to the fishing net collection regions
The 'amuca®' products sold this time use waste fishing gear collected from places like Miyagi Prefecture, amu's founding location, and Okinawa Prefecture as raw materials. For the design of some products, two types of original textile designs with motifs of Kesennuma's culture were adopted.
By scanning the QR code on the 'amuca® Tag' attached to the product, it is possible to learn about the collection region of the waste fishing gear used as raw material and the process up to productization.
By visualizing the background of how fishing gear considered 'garbage' is reborn into resources with new value, we propose a circular system that fosters attachment to the product and makes people want to use it longer.
Product Lineup
amuca® Buddy 2face Tote
- BLACK (MURONEOROSHI)
-