Suzugoro Kamaboko Starts Selling amuca® Tote Bags Made from Fishing Nets
Suzugoro Kamaboko will temporarily sell tote bags and other items made from "amuca®", a material derived from waste fishing nets produced by amu Co., Ltd. of Miyagi Prefecture, promoting sustainable material use and resource circulation.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 04:30
- 🔍 Collected: April 10, 2026 at 09:01 (4h 31m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 07:28 (238h 26m after Collected)
amu Co., Ltd. (Headquarters: Kesennuma City, Miyagi Prefecture, CEO: Kodai Kato, hereinafter referred to as "amu") has launched items using "amuca®", a material derived from waste fishing gear, at Suzugoro Kamaboko Co., Ltd. (Headquarters: Odawara City, Kanagawa Prefecture, President: Tomohiro Suzuki, hereinafter referred to as "Suzugoro"). The amuca® tote bag, T-shirt, sunglasses, and sacoche will be sold for a limited time from April 11 to June 28, 2026, at "Chie," a gallery & shop within Suzugoro's "Kamaboko no Sato."
This project is part of the initiatives by Odawara's long-established Suzugoro, with over 150 years of history, to exhibit and sell miscellaneous goods and foods that support a sustainable lifestyle at "Kamaboko no Sato." amu aims to achieve the circulation of regional resources through upcycled products made from waste fishing gear.
In the shop, customers can scan QR tags attached to each product to learn about the fishing gear collection areas and manufacturing processes. By understanding the story behind the material and purchasing products, it offers an opportunity to deepen understanding of resource circulation and to begin a sustainable lifestyle.
Furthermore, a tour will be held in Odawara on May 23, 2026, to commemorate this project. You can fully enjoy the charm of Odawara by visiting the fish market auction and Suzugoro's "Kamaboko no Sato."
(Note: Sacoches are scheduled to arrive at the end of April.)
**Selling "amuca®" Products Derived from Waste Fishing Gear at Keio Gannen Founded "Suzugoro Kamaboko," Established in 1868**
Apparel and sunglasses, etc., from the "amuca®" brand, which uses materials derived from waste fishing gear, handled by amu Co., Ltd., will be sold for a limited time from April 11 to June 28, 2026, at Odawara's long-established company, Suzugoro's "Kamaboko no Sato."
**Everyday Choices Solve Regional Issues. Protect Fishermen, the Sea, and the Region by Purchasing amuca® Products.**
amuca® is a recycled material made by purchasing used fishing nets from fishermen and regenerating them. Used fishing gear often contains salt and dirt and requires sorting, making it difficult to incinerate or recycle. Much of it is disposed of in landfills, posing a significant environmental burden. It also becomes an economic burden for fishermen due to high disposal costs. By upcycling these problematic waste fishing nets into amuca®, we achieve both a reduction in the burden on fishermen and a decrease in environmental impact.
As a circular brand, we communicate the cultural value of regional industries through textile design and traceability stories, while working to reduce fishermen's disposal costs through the collection and recycling of waste fishing gear. We will be selling products in this project.
This project is part of the initiatives by Odawara's long-established Suzugoro, with over 150 years of history, to exhibit and sell miscellaneous goods and foods that support a sustainable lifestyle at "Kamaboko no Sato." amu aims to achieve the circulation of regional resources through upcycled products made from waste fishing gear.
In the shop, customers can scan QR tags attached to each product to learn about the fishing gear collection areas and manufacturing processes. By understanding the story behind the material and purchasing products, it offers an opportunity to deepen understanding of resource circulation and to begin a sustainable lifestyle.
Furthermore, a tour will be held in Odawara on May 23, 2026, to commemorate this project. You can fully enjoy the charm of Odawara by visiting the fish market auction and Suzugoro's "Kamaboko no Sato."
(Note: Sacoches are scheduled to arrive at the end of April.)
**Selling "amuca®" Products Derived from Waste Fishing Gear at Keio Gannen Founded "Suzugoro Kamaboko," Established in 1868**
Apparel and sunglasses, etc., from the "amuca®" brand, which uses materials derived from waste fishing gear, handled by amu Co., Ltd., will be sold for a limited time from April 11 to June 28, 2026, at Odawara's long-established company, Suzugoro's "Kamaboko no Sato."
**Everyday Choices Solve Regional Issues. Protect Fishermen, the Sea, and the Region by Purchasing amuca® Products.**
amuca® is a recycled material made by purchasing used fishing nets from fishermen and regenerating them. Used fishing gear often contains salt and dirt and requires sorting, making it difficult to incinerate or recycle. Much of it is disposed of in landfills, posing a significant environmental burden. It also becomes an economic burden for fishermen due to high disposal costs. By upcycling these problematic waste fishing nets into amuca®, we achieve both a reduction in the burden on fishermen and a decrease in environmental impact.
As a circular brand, we communicate the cultural value of regional industries through textile design and traceability stories, while working to reduce fishermen's disposal costs through the collection and recycling of waste fishing gear. We will be selling products in this project.