Link and Motivation Introduces amptalk's Negotiation Analysis Tool. Digitizing All Negotiations—In-person, Online, and Mobile Calls—to Promote Organizational Utilization

amptalk Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Ryoma Inose; hereinafter "amptalk"), which supports the realization of corporate sales transformation and sales enablement, has announced that its call and negotiation analysis tool "amptalk analysis" has been introduced by Link and Motivation Inc. (Headquarters: Chuo-ku, Tokyo; Representative: Yoshio Osasa; hereinafter "Link and Motivation").

In Link and Motivation's inside sales division, the company aims to further accelerate organizational data utilization through the visualization of all customer touchpoints by automatically digitizing and integrating with SFA systems, not only in-person and online negotiations but also mobile calls (supporting IP phones and the three major domestic mobile carriers).

Background of Introduction

Link and Motivation's inside sales division had previously approached customers using IP phones (050 numbers), but with recent changes in work styles, a decline in call connection rates became a challenge.

After considering multiple tools, the company decided to introduce "amptalk analysis," which supports lines from the three major domestic carriers (SoftBank / NTT Docomo / au) and can simultaneously handle outgoing calls from mobile phone numbers and automatic digitization of call content. In their internal verification, it was confirmed that the utilization of mobile phone numbers significantly improved the connection rate. Furthermore, the decision was driven by the significant reduction in man-hours and improved data accuracy expected from the automation of Salesforce logging of call records and meeting minutes creation, which previously relied on manual input.

Moving forward, in addition to in-person and online negotiations, the company aims to accumulate previously difficult-to-visualize "mobile phone" interactions as organizational assets, accelerate data-driven sales enablement, and maximize the performance of the entire team.

Overview of Call and Negotiation Analysis Tool "amptalk analysis"

"amptalk analysis" integrates with various communication tools such as mobile phones and video conferencing systems, automatically transcribes, summarizes, and analyzes negotiations and calls regardless of whether they are online or offline. It then automatically outputs this data to Salesforce / HubSpot / Slack / Microsoft Teams chat, thereby automating and visualizing negotiation-related tasks. Using "amptalk analysis," amptalk supports sales enablement for all companies and aims to improve the productivity of the entire sales organization, from inside sales to field sales and customer success.

Details of "amptalk analysis": https://amptalk.co.jp/product/analysis

[Regarding "Mobile Call Integration"]

Supporting lines from the three major domestic carriers (SoftBank / NTT Docomo / au), AI analyzes incoming and outgoing calls made by sales representatives using their company-provided mobile phones, automatically generates meeting minutes, and links them to SFA. This allows calls made while outside the office to be accumulated as a consistent, chronological history, thereby improving the prediction accuracy of deal progress and likelihood of winning.

Furthermore, by eliminating manual entry of call notes, it is possible to reduce man-hours by an average of over 10 hours per month (based on internal research). It also supports quick and personalized proposals based on all customer interaction history, contributing to an improved customer experience.

Details of "Mobile Call Integration": https://amptalk.co.jp/product/analysis/mobilecarrier-top

Comment from Mr. Yutaka Manago, Executive Officer, Link and Motivation Inc.

"In recent years, as customer work styles have diversified, a significant challenge has been the decline in connection rates with traditional IP phone approaches. Our internal verification confirmed a trend of improved connection rates when switching to mobile phone calls, making amptalk analysis's mobile call integration precisely the solution the field was looking for. Additionally, automating the creation and transfer of call logs, which previously relied on manual work by representatives, is expected to reduce man-hours. We believe that freeing members of the inside sales division from administrative tasks and allowing them to dedicate more time to truly engaging with customers is the greatest benefit of this introduction for our company. Moving forward, we will leverage all customer touchpoint data to accelerate the improvement of proposal quality and overall team performance."

Overview of Link and Motivation Inc.

・Company Name: Link and Motivation Inc. ・Representative Director and Chairman: Yoshio Osasa ・Capital: 1,380,610,000 yen ・Securities Code: 2170 (Tokyo Stock Exchange Prime) ・Headquarters: Kabuki-za Tower 15F, 4-12-15 Ginza, Chuo-ku, Tokyo ・Founded: April 2000