Daily Half-Price Brands: amood Launches 'Half-Price Marathon' with 18 Popular Brands

The fashion platform 'amood' will host a large-scale discount event called the 'Half-Price Marathon' from Monday, June 15, 2026, to Monday, June 22, 2026, spanning 8 days. This event features 18 fashion brands popular in both South Korea and Japan, offering a 35% discount coupon (up to ¥5,000) applicable to all participating brands, as well as a 50% discount coupon limited to 4 selected brands each day.

Event Overview

・Period: June 15 (Mon), 2026 – June 22 (Mon), 2026

・Eligibility: All users of the amood app

・Main Benefits:

・35% off coupon for all items from participating brands (up to ¥5,000)

・50% off coupon available daily for 4 selected brands

・18 brands participating in total

・URL: (Event page link)

Event Details

The 'Half-Price Marathon' includes 18 popular brands such as 'MUCENT', 'Sugar powder', 'anyonemore', 'The Pink', and 'Benito'.

The highlight of the event is the 'Daily 50% Off Coupon', where the eligible brands change every day. During the event, 4 brands will be selected daily, allowing customers to purchase items from those brands at half price using the coupon.

Brands like 'MUCENT', 'anyonemore', 'Sugar powder', and 'Atlanse'—which enjoy high popularity in both South Korea and Japan—are scheduled to be featured on a rotating basis. Customers can enjoy the excitement of discovering new brand deals daily and access a wide variety of fashion items at 50% off.

In addition, a 35% off coupon will be available daily for all participating brands, regardless of the daily 50% off selections. This means customers can enjoy discounts on various brands throughout the event without waiting for specific brand promotion days.

Furthermore, on the final day of the event, Monday, June 22, a special 'Encore Half-Price Brands' promotion will be unveiled. Based on customer engagement and brand popularity during the event, select brands will receive another round of 50% off coupons. It remains a mystery which brands will be chosen—don’t miss the final chance to revisit your favorite brands you might have missed.

Through this Half-Price Marathon, amood aims to introduce popular fashion brands at more affordable prices and deliver a fresh, exciting shopping experience every day.

About amood

'amood' is a women's fashion platform designed for trend-conscious female shoppers. Inheriting cutting-edge AI technology and data from over 10 million users of South Korea’s No.1 app 'ABLY', amood delivers sophisticated style recommendations tailored to Japanese customers. While focusing on expanding sales in Japan, amood also plans to offer comprehensive solutions aimed at future entry into the South Korean market. Through its proprietary tech system, amood is committed to the sustainable growth of its partner stores and will continue to grow alongside them.

Contact

ABLY Corporation., Inc. (contact@amood.jp)