Fashion E-commerce Site 'R lab store' Launches on 'amood', Simultaneously Selling on Korea's No. 1 App 'ABLY'

The fashion mail-order site "R lab store," known for its girly and lovely styles, has made its brands "ROJITA" and "couture BY ROJITA" available for purchase on amood and ABLY, Korea's number one female fashion app, starting from the beginning of this month. R lab store has garnered a wide fan base with its thorough pursuit of "kawaii" (cuteness) and accessible price points. Its items, while trendy, feature a familiar girly taste that adds sweetness and excitement to everyday outfits. Concurrent with its launch on amood, sales have also started on ABLY, which boasts 10 million monthly active users, finally bringing the world of "R lab store" to fashion fans in Korea. ■ Launch Commemorative Promotion: Held simultaneously on amood & ABLY. A limited-time launch promotion will be held on both the amood and ABLY platforms. Please take this opportunity to find your favorite piece. Period: May 18 (Mon) - May 24 (Sun), 2026. Target: All products from R lab store. Content: 20% OFF coupon distribution. ▶︎ amood event page: https://www.amood.jp/external?from=campaign_home&uri=https%3A%2F%2Fevent.pastelco.jp%2Fevent%2F20730 ▶︎ ABLY event page: https://m.a-bly.com/events/05cbf390 ■ About the collaboration between amood and ABLY. amood is a fashion app for the Japanese market, operated by the same company as "ABLY," Korea's overwhelmingly No. 1 fashion app with 10 million monthly active users (MAU). Due to the system integration between the two platforms, products registered on amood are automatically available for sale on ABLY. This allows R lab store to access the 10 million-strong Korean market in real-time through its standard Japanese launch process, without overcoming barriers such as Korean translation or setting up overseas delivery infrastructure. ■ About R lab store. A fashion e-commerce site that houses the two brands "ROJITA" and "couture BY ROJITA." Centered around a girly and lovely aesthetic, it offers a wide range of easy-to-style items that incorporate current trends, garnering strong support from women who want to bring "cuteness" into their daily lives. ▶︎ R lab store shop page: https://www.amood.jp/market/85931?filter=%5Bobject%20Object%5D ▶︎ ROJITA Instagram: https://www.instagram.com/rojita_official/ ■ Company Overview. amood is a global fashion platform operated by "ABLY," Korea's No. 1 fashion shopping mall app. It carefully selects fashion brands with great taste and introduces them to Japanese consumers.