[Amiyakitei Chubu Region Stores] "A Day to Express Gratitude." A Special Yakiniku Day Just for Mom.
Amiyakitei is holding a special campaign for Mother's Day at its Chubu region stores. On May 10th, they will offer a luxurious yakiniku set featuring Matsusaka beef, and during Mother's Day Week, they will host events like an appreciation lottery, message cards, and Father's Day coupons for families to enjoy.
📋 Article Processing Timeline
- 📰 Published: May 4, 2026 at 09:52
- 🔍 Collected: May 4, 2026 at 01:31
- 🤖 AI Analyzed: May 4, 2026 at 01:43 (11 min after Collected)
It's often hard to say "thank you" in everyday life.
This sentiment will be conveyed through "a slightly luxurious yakiniku time."
On this day, Mom is the star, whether she's grilling, choosing, or enjoying.
## "Truly What We Want You to Eat" on One Plate
Luxurious Three-Variety Platter of Matsusaka Beef and Whole-Cattle Wagyu
- Luxurious Three-Variety Platter of Matsusaka Beef and Whole-Cattle Wagyu 880 yen (968 yen including tax)
Special price limited to Sunday, May 10th.
A special platter packed with "what we truly want you to eat."
- Matsusaka Beef Premium Loin Steak
- Store-limited Whole-Cattle Wagyu Lean Meat
- Kuroge Wagyu Lean Kalbi
Two slices of each.
Prepared with an exquisite balance, not too heavy, nor too little.
The exquisite umami of Matsusaka beef and a comparison of Wagyu flavors only possible with whole-cattle purchasing.
It's a "just-right luxury" where you can enjoy a different deliciousness with every bite.
"I want to enjoy various things little by little."
This gentle dish was created to cater to such feelings.
## What Can Be Conveyed "Only for One Day"
Time spent gathered around a table, grilling.
Yakiniku naturally sparks conversation and spreads smiles.
No special words are needed.
This day, this time, will become the feeling itself.
Mother's Day, once a year.
Make that one day a little more special with yakiniku.
## Participating Stores
All Amiyakitei stores in the Chubu region (Aichi, Gifu, Mie, Shiga prefectures).
* This plan will only be implemented on Sunday, May 10, 2026.
* Please note that items are limited in quantity and may sell out.
* Content may vary by store.
## Mother's Day Week (May 6th - May 10th)
Mother's Day Appreciation Lottery
- Mother's Day Week Event ❶ No-lose! Mother's Day Appreciation Lottery
During the period, a lottery will be held for来店 customers, with luxurious prizes.
The grand prize is even! A free meal!
Adding another layer of enjoyment to your family's meal.
- Grand Prize: Free meal (up to 20,000 yen including tax) 2 winners per store
- 1st Prize: 1.8L of Niigata-grown Koshihikari rice 10 winners per store
- 2nd Prize: Korean seaweed 10-pack 20 winners per store
- 3rd Prize: 10% OFF coupon for next visit
- 4th Prize: 5% OFF coupon for next visit
Message Card
- Mother's Day Week Event ❷ "Thank You" Message Card
"Thank You Cards" will be distributed to visiting families.
This will create a special moment for children and family members to express their daily gratitude to their mothers.
Special Coupon Usable on Father's Day
- Mother's Day Week Event ❸ Special Benefit Connecting to Father's Day Also Available
During the period, special coupons usable on Father's Day will also be distributed.
Furthermore, the back side is designed so that messages can be written to fathers,
allowing them to convey their gratitude, which is often difficult to express, on this occasion.
The time spent around yakiniku will be a special moment that connects family feelings and creates a "family story."
- 1 plate of domestic Kuroge Wagyu premium kalbi service OR 1 draft beer service
## Company Profile
Amiyakitei Co., Ltd.
To become Japan's number one company for creating "family memories" through the power of "food."
With the motto "Domestic Wagyu at affordable prices," we operate yakiniku chains nationwide. Through carefully selected sourcing by meat professionals and thorough quality control, we continue to provide safe, secure, and delicious yakiniku experiences.
Official HP: [Official] https://amiyakitei.jp/
Official Instagram: [Official] https://www.instagram.com/amiyaki_official/
This sentiment will be conveyed through "a slightly luxurious yakiniku time."
On this day, Mom is the star, whether she's grilling, choosing, or enjoying.
## "Truly What We Want You to Eat" on One Plate
Luxurious Three-Variety Platter of Matsusaka Beef and Whole-Cattle Wagyu
- Luxurious Three-Variety Platter of Matsusaka Beef and Whole-Cattle Wagyu 880 yen (968 yen including tax)
Special price limited to Sunday, May 10th.
A special platter packed with "what we truly want you to eat."
- Matsusaka Beef Premium Loin Steak
- Store-limited Whole-Cattle Wagyu Lean Meat
- Kuroge Wagyu Lean Kalbi
Two slices of each.
Prepared with an exquisite balance, not too heavy, nor too little.
The exquisite umami of Matsusaka beef and a comparison of Wagyu flavors only possible with whole-cattle purchasing.
It's a "just-right luxury" where you can enjoy a different deliciousness with every bite.
"I want to enjoy various things little by little."
This gentle dish was created to cater to such feelings.
## What Can Be Conveyed "Only for One Day"
Time spent gathered around a table, grilling.
Yakiniku naturally sparks conversation and spreads smiles.
No special words are needed.
This day, this time, will become the feeling itself.
Mother's Day, once a year.
Make that one day a little more special with yakiniku.
## Participating Stores
All Amiyakitei stores in the Chubu region (Aichi, Gifu, Mie, Shiga prefectures).
* This plan will only be implemented on Sunday, May 10, 2026.
* Please note that items are limited in quantity and may sell out.
* Content may vary by store.
## Mother's Day Week (May 6th - May 10th)
Mother's Day Appreciation Lottery
- Mother's Day Week Event ❶ No-lose! Mother's Day Appreciation Lottery
During the period, a lottery will be held for来店 customers, with luxurious prizes.
The grand prize is even! A free meal!
Adding another layer of enjoyment to your family's meal.
- Grand Prize: Free meal (up to 20,000 yen including tax) 2 winners per store
- 1st Prize: 1.8L of Niigata-grown Koshihikari rice 10 winners per store
- 2nd Prize: Korean seaweed 10-pack 20 winners per store
- 3rd Prize: 10% OFF coupon for next visit
- 4th Prize: 5% OFF coupon for next visit
Message Card
- Mother's Day Week Event ❷ "Thank You" Message Card
"Thank You Cards" will be distributed to visiting families.
This will create a special moment for children and family members to express their daily gratitude to their mothers.
Special Coupon Usable on Father's Day
- Mother's Day Week Event ❸ Special Benefit Connecting to Father's Day Also Available
During the period, special coupons usable on Father's Day will also be distributed.
Furthermore, the back side is designed so that messages can be written to fathers,
allowing them to convey their gratitude, which is often difficult to express, on this occasion.
The time spent around yakiniku will be a special moment that connects family feelings and creates a "family story."
- 1 plate of domestic Kuroge Wagyu premium kalbi service OR 1 draft beer service
## Company Profile
Amiyakitei Co., Ltd.
To become Japan's number one company for creating "family memories" through the power of "food."
With the motto "Domestic Wagyu at affordable prices," we operate yakiniku chains nationwide. Through carefully selected sourcing by meat professionals and thorough quality control, we continue to provide safe, secure, and delicious yakiniku experiences.
Official HP: [Official] https://amiyakitei.jp/
Official Instagram: [Official] https://www.instagram.com/amiyaki_official/