Ami Paris Announces 'A F.AMI.LY MOMENT', the Second Chapter of Its Omotesando Pop-up Store

Key facts

  • Ami Paris Announces 'A F.AMI.LY MOMENT', the Second Chapter of Its Omotesando Pop-up Store
  • Ami Paris is relaunching its Omotesando pop-up store as 'A F.AMI.LY MOMENT.' Inspired by the mood of Japanese summer nights, the installation features light elements and will introduce a new limited-edition cafe menu starting May 23, 2026.
  • Source: PR Times
  • Date: May 20, 2026

Direct answer

Ami Paris is relaunching its Omotesando pop-up store as 'A F.AMI.LY MOMENT.' Inspired by the mood of Japanese summer nights, the installation features light elements and will introduce a new limited-edition cafe menu starting May 23, 2026.

Citation
Ami Paris Announces 'A F.AMI.LY MOMENT', the Second Chapter of Its Omotesando Pop-up Store (May 20, 2026), PR Times
Source
PR Times
Date
May 20, 2026
Ami Paris is relaunching its Omotesando pop-up store as 'A F.AMI.LY MOMENT.' Inspired by the mood of Japanese summer nights, the installation features light elements and will introduce a new limited-edition cafe menu starting May 23, 2026.
イベントNQ 84/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 20, 2026 at 19:50
  • 🔍 Collected: May 20, 2026 at 11:01
  • 🤖 AI Analyzed: May 22, 2026 at 04:18 (41h 16m after Collected)
As the second chapter of its evolving concept, Ami Paris is transforming its Omotesando pop-up store into a poetic gathering space where soft light and emotions intersect.

'A F.AMI.LY MOMENT' depicts human connection through 'light,' inviting visitors to a warm and shared experience inspired by the mood of a Japanese summer night.

As the first chapter quietly concludes, the narrative shifts to a new emotional landscape. The innocence of childhood play transforms into a greater 'resonance,' and memories evolve from personal experiences into shared ones.

At the center of the facade, the familiar little boy reappears, holding an Ami de Cœur balloon and a softly glowing lantern. While the balloon symbolizes dreams and childhood memories, the lantern reflects warmth, guidance, and human connection. The two lights quietly tell the story of a transition from the individual world of imagination to an experience shared with others, enveloping the entire space in a gentle sense of unity.

The lantern, inspired by traditional Japanese culture, adds further symbolism to the installation. Its glow, tied to memories of summer festivals, transforms the night streets into a landscape filled with celebration and harmony. This vision resonates deeply with the spirit of 'STAR ISLAND,' with which Ami Paris has partnered this year, where 'light' connects people's emotions and transforms the city itself into an immersive shared experience.

Le Café Ami also evolves with this new chapter. Seasonal drinks, pastries, and desserts are reinterpreted through the themes of 'light' and 'sharing,' drawing inspiration from lantern motifs, the faint glow of summer nights, and the dual symbolism of balloons and lanterns. The new menu, which translates emotions, colors, and warmth into delicate flavors, is scheduled to be available starting May 23, 2026.

AMI PARIS POP-UP STORE AND LE CAFÉ AMI
4-26-18 Jingumae, Shibuya-ku, Tokyo
Business Hours: 11:00 AM - 8:00 PM

FAQ

What is the theme of the second chapter of the Ami Paris Omotesando pop-up store?

The theme of the second chapter is 'A FAMILY MOMENT', expressing connections and sharing between people through the light of a summer night.

What is decorated on the facade of the pop-up store?

The facade is decorated with a small boy holding an Ami de Coeur balloon and lanterns, which symbolize warmth and the connection between people.

Is there a partnership associated with this event?

There is a partnership with 'STAR ISLAND', which resonates with the spirit of light binding emotions and creating immersion.

When will the new menu at Le Café Ami be available?

The new menu at Le Café Ami will be available starting May 23, 2026.

What is the location and business hours of the store?

The store is located at 4-26-18 Jingumae, Shibuya City, Tokyo, and operates from 11:00 to 20:00.