American Express and ALL Accor Expand Membership Value Through New Partnership
American Express and Accor's loyalty program, ALL Accor, announced a new partnership. This allows eligible American Express card members in Japan to transfer Membership Rewards points to ALL Accor points, enhancing travel experiences at over 45 hotel brands worldwide.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 20:00
- 🔍 Collected: May 7, 2026 at 11:31
- 🤖 AI Analyzed: May 7, 2026 at 12:44 (1h 12m after Collected)
American Express and Accor, providers of the booking platform and loyalty program "ALL Accor," have announced the launch of a new partnership. Through this collaboration, eligible American Express card members in Japan can now utilize the program as a new transfer option for Membership Rewards(R) points. This will provide Japanese card members with a more enriched travel experience, from booking and travel planning to benefits and rewards during their stay, across over 45 hotel brands worldwide, including Raffles, Fairmont, and Sofitel.
Comment from Naomi Mizumura, Senior Vice President, Card Business Division, American Express:
"This partnership with ALL Accor further strengthens our leadership in the premium travel and loyalty sectors and significantly expands the value of Membership Rewards for our Japanese card members. We are delighted to offer Japanese card members an even more fulfilling travel experience through this collaboration with Accor's hotel loyalty program. With Accor's expanding network both within and outside Japan in recent years, card members can realize greater value by using their American Express card in various situations, from daily shopping to travel. This partnership leverages the strengths of two global brands, providing more flexible opportunities to use points for hotel stays, dining, and special experiences. American Express will continue to strive to create premium and sophisticated experiences unique to our brand."
Comment from Kerry Healy, Chief Commercial Officer, Premium, Midscale & Economy Division, MEA APAC, Accor:
"This partnership demonstrates the increasing importance of loyalty across the entire travel experience. By enabling Japanese American Express card members to transfer Membership Rewards points to ALL Accor points, they gain access to an integrated ecosystem that includes over 45 brands, from luxury to economy, as well as dining, experiences, and exclusive events. As we continue to expand our presence in Japan, this partnership will further strengthen engagement between members and our brands, offering greater flexibility and recognition, and further broadening opportunities to convert points into valuable travel experiences across our domestic and international networks."
■ Membership Rewards(R) Point Transfer
Through this partnership, "Membership Rewards(R)" will now allow point transfers to 3 leading hotel groups worldwide, in addition to 14 airlines, further expanding flexibility and value. Eligible card members can transfer points earned through card usage to "ALL Accor" points. For cards issued in Japan, members registered with Membership Rewards Plus* can convert 3,500 points to 1,000 ALL Accor points, while unregistered members can convert 7,000 points to 1,000 ALL Accor points. *Annual fee: 3,300 yen (tax included) for some cards; point expiration: none.
Transferred points can be used within the "ALL Accor" membership program for stays at over 45 hotel brands worldwide, as well as dining, various experiences, and with over 110 ALL Accor partner affiliates. *"ALL Accor" terms and conditions apply to usage.
Grand Mercure Ise-Shima Resort & Spa Mercure Tokyo Haneda Airport
For more details, please check our website.
【About ALL Accor】
ALL Accor is Accor's booking platform and loyalty program that embodies Accor's value, encompassing not only stays but also experiences beyond. Through the ALL.com website and app, you can book a wide range of accommodations at the best rates from over 45 Accor brands in more than 110 countries worldwide. The ALL Accor loyalty program also offers numerous benefits, services, and experiences, as well as a wide range of rewards through partnerships with over 100 renowned partners. Furthermore, it connects members' passions and lifestyles through over 7,000 events annually worldwide (local experiences, masterclasses by chefs, major sporting events, notable concerts, etc.).
Comment from Naomi Mizumura, Senior Vice President, Card Business Division, American Express:
"This partnership with ALL Accor further strengthens our leadership in the premium travel and loyalty sectors and significantly expands the value of Membership Rewards for our Japanese card members. We are delighted to offer Japanese card members an even more fulfilling travel experience through this collaboration with Accor's hotel loyalty program. With Accor's expanding network both within and outside Japan in recent years, card members can realize greater value by using their American Express card in various situations, from daily shopping to travel. This partnership leverages the strengths of two global brands, providing more flexible opportunities to use points for hotel stays, dining, and special experiences. American Express will continue to strive to create premium and sophisticated experiences unique to our brand."
Comment from Kerry Healy, Chief Commercial Officer, Premium, Midscale & Economy Division, MEA APAC, Accor:
"This partnership demonstrates the increasing importance of loyalty across the entire travel experience. By enabling Japanese American Express card members to transfer Membership Rewards points to ALL Accor points, they gain access to an integrated ecosystem that includes over 45 brands, from luxury to economy, as well as dining, experiences, and exclusive events. As we continue to expand our presence in Japan, this partnership will further strengthen engagement between members and our brands, offering greater flexibility and recognition, and further broadening opportunities to convert points into valuable travel experiences across our domestic and international networks."
■ Membership Rewards(R) Point Transfer
Through this partnership, "Membership Rewards(R)" will now allow point transfers to 3 leading hotel groups worldwide, in addition to 14 airlines, further expanding flexibility and value. Eligible card members can transfer points earned through card usage to "ALL Accor" points. For cards issued in Japan, members registered with Membership Rewards Plus* can convert 3,500 points to 1,000 ALL Accor points, while unregistered members can convert 7,000 points to 1,000 ALL Accor points. *Annual fee: 3,300 yen (tax included) for some cards; point expiration: none.
Transferred points can be used within the "ALL Accor" membership program for stays at over 45 hotel brands worldwide, as well as dining, various experiences, and with over 110 ALL Accor partner affiliates. *"ALL Accor" terms and conditions apply to usage.
Grand Mercure Ise-Shima Resort & Spa Mercure Tokyo Haneda Airport
For more details, please check our website.
【About ALL Accor】
ALL Accor is Accor's booking platform and loyalty program that embodies Accor's value, encompassing not only stays but also experiences beyond. Through the ALL.com website and app, you can book a wide range of accommodations at the best rates from over 45 Accor brands in more than 110 countries worldwide. The ALL Accor loyalty program also offers numerous benefits, services, and experiences, as well as a wide range of rewards through partnerships with over 100 renowned partners. Furthermore, it connects members' passions and lifestyles through over 7,000 events annually worldwide (local experiences, masterclasses by chefs, major sporting events, notable concerts, etc.).