Sendai-based Harure Publishing Launches Free Consultation Sessions to Help Women Entrepreneurs Build an “Author Position” Through Amazon Publishing

Reiko Fujii, representative of Harure Publishing in Sendai, Miyagi Prefecture, and an Amazon publishing producer, will fully launch free “Author Position Building Consultation Sessions” in Sendai from May 2026. The sessions are designed as an entry point to Amazon publishing that turns life experience into trust. The event is titled “For Women Entrepreneurs Tired of Attracting Customers Through Social Media: Build an ‘Author Position’ and Be Chosen Without Selling.” Sessions will begin sequentially from May 19, 2026. The usual participation fee is 5,500 yen, but it is free for those who complete a questionnaire. The event will be held in a hybrid format via Zoom or on site in Sendai, with participation limited to five people. The course was planned following the April 2026 publication of Fujii’s fourth book, “Beppin Entrepreneurship: Turning Experience into Value.” The book became a bestseller in 14 Amazon categories and ranked first in 31 category rankings. Fujii has long supported Amazon publishing for women living outside major urban centers, based on the belief that publishing is not the goal but the starting point for turning life experience into trust and referrals. This course will provide hands-on support, especially for women who want to connect their personal experiences to their work through publishing. Fujii’s own life was far from smooth. Twenty-eight years ago, while she was in the process of buying a home in Narita, Chiba Prefecture, her husband suddenly disappeared. Left as a single mother with young children, she returned to Sendai, where her family lived, and began rebuilding her life while working as a company employee and raising her children. She later worked for many years in the construction industry. Determined not to let her children experience hardship, she continued studying while working and obtained three national qualifications: first-class building construction management engineer, first-class civil engineering construction management engineer, and first-class electrical construction management engineer. After overcoming years of low income as a single-mother household, she became recognized as a dedicated technical specialist at her company and achieved stable income. At age 44, she bought an apartment because she wanted to create a family home for her sons. A major turning point came just before retirement. Although her company asked her to remain because of her qualifications, the reemployment offer came with a significant pay cut. Fujii reconsidered her life and work style, choosing not an extension of retirement but the start of a new life. That was when she encountered Amazon publishing. At age 56, Fujii began writing a blog every day because she wanted to change her life. She also started commuting long-distance from Sendai to Tokyo to study quantum mechanics, vibration, psychology, neuroscience, and marketing. Her desire to support more women of her generation led to her current publishing support activities. In 2023, she published her first book based on her own life, then began working in earnest as an Amazon publishing producer. What Fujii now proposes is not merely e-book publishing. It is her own form of publishing support that uses publishing as a system for turning life experience into value and expanding trust and referrals. Her clients have reportedly said that publishing made it easier to introduce themselves, increased referral opportunities, and that they wished they had met Fujii sooner. At the same time, many people in regional areas still respond by asking, “What is Kindle?” Through networking events and other activities in Sendai, Fujii has felt the information gap between regional areas and large cities. That is why she now holds in-person courses and networking events based in Sendai, continuing her publishing support activities with the aim of reducing failed and regrettable publishing experiences. “I believe people who have gone through hardship have experiences that can help someone else,” Fujii says. “But many people do not see their own experiences as valuable. That is why I want to spread publishing that turns experience into trust.” Her fourth book, “Beppin Entrepreneurship: Turning Experience into Value,” published in April 2026, became a bestseller in 14 Amazon categories and achieved 31 category ranking titles. In the book, she writes about ways of working that turn hardship into value, with messages such as “All past experiences become value,” “You will be chosen for trust, not price,” and “Life can move to the next stage at any age.” Fujii says she had previously ranked No. 1 in categories several times through past publications, but this time the bestseller achievement marked a major turning point. Category rankings, she notes, can sometimes be easier to obtain through free campaigns, while bestseller status requires readers to choose the book through paid sales. For that reason, the result gave her confidence not only that the book sold, but that the value she wanted to communicate had reached readers. Going forward, Fujii plans to strengthen action support through publishing and support for women entrepreneurs from her base in Sendai. She says she wants to spread a culture in Sendai where publishing becomes a life asset, rather than letting the movement remain concentrated only in big cities. A husband’s disappearance, single motherhood, and leaving employment before retirement: because she has experienced hardship herself, Reiko Fujii is now working to spread a publishing culture from Sendai that turns life experience into trust. She is also known for a lifestyle that embodies the idea of not giving up on what one wants to do because of age, including starting snowboarding at 58.