Building Consumers' "Digital Twins" with Their "Raw Voices"! Beta Version of "AI Consumer Platform" to Instantly Replace Questionnaire Surveys Launched

Ambiral Inc. (CEO: Ryutaro Ushiku) will begin offering a beta version of its "AI Consumer Platform" to corporations. This platform uses "real voice data of consumers" collected from the point-gathering app "Poitalk" to recreate consumers' thoughts and emotions on AI.

This service is an innovative platform that builds a "digital twin" of consumers by having AI learn the "raw voice" that includes emotions and nuances missed in text surveys. It replaces traditional questionnaires and group interviews, which are time-consuming and costly, with AI to visualize consumers' "true feelings" at overwhelming speed.

Past Questionnaire Data Can Also Be Incorporated and Learned

Background of Development: The "Limitations" of Traditional Text Surveys

Real consumer voices are essential for companies to make swift decisions. However, traditional consumer surveys had the following issues:

Limitations of Text Responses: When typing on keyboards or smartphones, consumers unconsciously organize and revise their thoughts, stripping away intuitive emotions and "true feelings that are not just for show."

Increased Time and Cost: It takes several weeks to several months from planning to execution, tabulation, and analysis, incurring significant costs.

Limitations of Existing AI That Only Gives General Opinions: Even when using general-purpose generative AI, only generic answers can be obtained, and it cannot reflect the real values and raw emotions of specific target demographics.

To solve these problems, Ambiral has built a system to collect daily records and opinions via "voice" through its own point-gathering app, "Poitalk." By embedding "living voice data" before it is textified into AI, they have developed a solution that overturns the common sense of consumer research.

Five Features of the "AI Consumer Platform"

1. High-Precision Recreation of Consumers' "Digital Twins" from "Voice Data"

The greatest strength of this platform is the use of "voice data" collected through the point-gathering app to train AI. Without the filter of reason that comes with typing, AI learns "subtle emotional nuances that are not expressed in text," such as tone of voice, hesitation, and passion. This enables interaction and research with a "digital twin" that perfectly replicates the target customer's thoughts and values on AI, rather than just statistical data.

2. Replaces Interview Surveys with Overwhelming Speed and Low Cost

Depth interviews and questionnaire surveys, which traditionally took several weeks and hundreds of thousands to millions of yen, can be instantly executed with digital twins on AI. The acceptance of new product concepts and the discovery of latent insights in the target demographic can be conducted as many times as desired "on the very day the idea strikes," without worrying about costs.

3. Seamless Transition from Hypothesis Building to "Direct Delivery of Actual Surveys"

This platform can be used not only for "high-precision hypothesis building (pre-surveys)" before conducting actual surveys but also, when confirmation of insights obtained from AI is desired, actual surveys can be directly delivered to real consumers (app users) from within the platform. This realizes seamless integration of AI simulations and actual surveys.

4. Supports All Levels of the "Marketing Funnel" from Awareness to Purchase

AI digital twins can simulate how consumers' psychological states change at each phase of the marketing funnel, such as "awareness, interest, comparison, purchase, and sharing" for specific products. It supports precise communication design by identifying factors for dropout at each phase and messages that resonate.

5. Visualizes Consumers' "True Feelings" and Accelerates Decision-Making

Through simulations based on the pure values of consumers, free from the biases (pretense and consideration) of survey panels, companies can instantly visualize real reactions. The quality and speed of decision-making in marketing strategies and product development will dramatically improve.

Regarding Beta Version Offering

We are currently recruiting companies for beta testing who wish to utilize this platform in advance, targeting those in charge of marketing, product development, and new business. Since it is also possible to recreate consumers' thoughts and emotions on AI by utilizing data that companies possess (such as past questionnaire data), please feel free to contact us.

Target Companies: Marketing, product development, and research departments of consumer goods manufacturers, retailers, service industries, etc.

Services Offered: Provision of AI Consumer Platform accounts, support for utilization by dedicated staff

How to Apply: Please inquire through the form on the special website below. https://ambiral.com/

Future Outlook: Expansion into the Global Market

Ambiral is promoting the "fusion of living voice data and AI technology" with a development team led by CEO Ushiku, who is currently a student at the University of Tokyo.

In the future, based on feedback from companies using the beta version, we plan to release the official version within the year. We will also proceed with voice data collection and multilingual support not only in Japan but also in regions outside of Japan. Our goal is to build "global digital twins of consumers" that transcend borders and realize a future where all companies can "instantly access the truth of markets worldwide," regardless of their funding or resources.