Royal-style Baby Clothing Brand Amber mimi to Hold POPUP STORE in Ebisu Daikanyama, Tokyo from May 22 (Fri)!

Baby clothing brand, "Amber mimi," will hold a pop-up store in the Ebisu Daikanyama area of Tokyo for three days, from Friday, May 22, 2026, to Sunday, May 24, 2026.

At this event, we will exhibit and sell popular items, focusing on our latest collection that embodies the brand's worldview. Additionally, during the period, we will offer pre-sales of limited items and special benefits exclusively for visitors.

A reversible tote bag will be offered as a novelty gift. It will be presented on a first-come, first-served basis to customers who purchase products totaling 16,000 yen (tax included) or more, so please take this opportunity to visit our POP UP STORE.

▼ Novelty Campaign

■ Novelty: Reversible Tote Bag

■ Perfect size for a mom's bag

■ Period: From Friday, May 22, 2026, until supplies last

■ Content: Presented to customers who purchase products totaling 16,000 yen (tax included) or more.

* Applies to customers whose total product purchase, after discounts, is 16,000 yen (tax included) or more.

* Quantities are limited, so please purchase early.

Event Information

Date: 3 days: May 22 (Fri), May 23 (Sat), May 24 (Sun)
Time: May 22: 11:00 - 16:00, May 23: 11:00 - 16:00, May 24: 11:00 - 14:00

[Venue]
1-32-12 Ebisu Nishi, Shibuya-ku, Tokyo
📍 3-minute walk from Ebisu Station / 4-minute walk from Daikanyama Station

Product lineup (partial list of products)

Toile de Jouy pattern gift box

Amber mimi original gift boxes are also available, so please visit if you are looking for a gift for friends or grandchildren.

About Amber mimi

Amber mimi is a baby clothing shop for cute babies and stylish moms, directed by a mother of three. Amber mimi started in 2021. In 2021, I gave birth to my first child, a boy. I desperately searched my smartphone for boy's baby clothes, wanting to dress him in cute outfits! However, Japanese baby clothes often had vivid colors with star or dinosaur patterns. This led to the idea of wanting to dress him in softer colors, bear patterns, or rocking horse patterns, and that's how it began.

Today, we are supported by mothers who resonate with this concept.

"European-style clothes with designs not found in Japan, based on baby blue and baby pink."
"Stylish interiors that blend into the living room."
"We want customers to enjoy shopping with peace of mind, with stylish and high-quality products."
"We want to be an exciting shop that constantly plans new events."

We operate daily with these thoughts in mind.

What Amber mimi values

Amber mimi operates with the motto of providing "excitement" so that Amber mimi's clothes can be a source of comfort for busy mothers.

When dressing children in Amber mimi clothes,

"My cute child becomes even cuter."

"We want to support mothers who feel stressed by unfamiliar childcare."

"We want mothers to be able to choose cute clothes for baby boys, just as they would for baby girls."

"We want to bring more stylish and convenient original Amber mimi products to the world."

Such feelings are embodied in Amber mimi's clothes and goods.

Raising a baby is truly difficult for moms and dads.
We strongly hope that our products can bring even a little joy to childcare.

Also, we always strive to cherish customers who have purchased from us even once.

Online Sales

Items displayed at the pop-up store will also be sold simultaneously on the official Amber mimi online store. Those who live far away or find it difficult to visit can also use the online store.

Official Online Store: https://ambermimi.shop/

≪Official SNS≫
Instagram: https://www.instagram.com/ambermimi.online/
X: https://twitter.com/ambermimi7