CHEW CREW Launches Grooming Sprays 'Shine' and 'Calm' on April 1, Delivering 'Serum-Level Formulation' for Dogs' Coats and Skin
Extra Basic Co., Ltd. will release 'Shine' and 'Calm' from their next-generation dog grooming spray series on Amazon on April 1, 2026, using premium human-grade skincare ingredients.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 21:15
- 🔍 Collected: April 1, 2026 at 13:27 (64h 12m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 10:12 (476h 44m after Collected)
Extra Basic Co., Ltd. (hereinafter "the Company") announces the launch of "Shine" and "Calm" from the "Chew Crew Grooming Spray" series, a next-generation grooming spray that provides salon-quality coat and skin care for dogs at home, starting Tuesday, April 1, 2026, on Amazon. In addition, the third product, "Refresh," is scheduled for release in mid-April.
While conventional pet sprays have primarily focused on "temporary shine" and "fragrance," this series is designed with an ingredient composition equivalent to premium human skincare, approaching the "skin" deep beneath the coat, making it a must-see product for pet lovers.
■ Formulation design rooted in dog skin care
Differentiating itself from conventional products that stop at "fragrance" and "temporary shine," this series uses a common formula featuring Centella Asiatica (CICA), which has reported clinical efficacy for topical application on skin diseases in dogs and cats; Dexpanthenol (Provitamin B5), shown to be effective for wound care in dogs, cats, and rabbits; and Jojoba oil, which has a chemical structure similar to animal sebum and is recommended by veterinarians. Based on insights from animal skin and coat research, we have realized a formulation that approaches barrier function and coat health from deep within the skin.
Optimal ingredients suited for dog breeds and coat types for a fluffy texture!
■ Shine: The pinnacle of repair, wearing light
While conventional pet sprays have primarily focused on "temporary shine" and "fragrance," this series is designed with an ingredient composition equivalent to premium human skincare, approaching the "skin" deep beneath the coat, making it a must-see product for pet lovers.
■ Formulation design rooted in dog skin care
Differentiating itself from conventional products that stop at "fragrance" and "temporary shine," this series uses a common formula featuring Centella Asiatica (CICA), which has reported clinical efficacy for topical application on skin diseases in dogs and cats; Dexpanthenol (Provitamin B5), shown to be effective for wound care in dogs, cats, and rabbits; and Jojoba oil, which has a chemical structure similar to animal sebum and is recommended by veterinarians. Based on insights from animal skin and coat research, we have realized a formulation that approaches barrier function and coat health from deep within the skin.
Optimal ingredients suited for dog breeds and coat types for a fluffy texture!
■ Shine: The pinnacle of repair, wearing light