Amazon to Host 'Prime Day' for Four Days from July 10 (Fri) to July 13 (Mon)

Amazon will host its exclusive 'Prime Day' sale for Prime members from 12:00 AM JST on Friday, July 10, 2026, through 11:59 PM JST on Monday, July 13, spanning four days. This year’s 'Prime Day' will feature over 3 million items—surpassing last year’s count—at attractive prices, including daily essentials like groceries and household goods, heatwave-prevention items for the upcoming season, and exclusive deals only available during the sale. In addition, Amazon will run the popular 'Prime Day Early Access Sale' for three days from Tuesday, July 7, at 12:00 AM to Thursday, July 9, at 11:59 PM. Additional promotions include the 'Prime Day Points Up Campaign,' 'd Points Campaign,' and special deals on 'Amazon Haul'—all designed to make shopping even more rewarding.

On the Prime Day sale page, customers will discover personalized product recommendations based on their purchase history, spotlighting featured items and exclusive Amazon-only products. The 'Sneak Peek' section allows early access to preview upcoming deals and trending items by category.

New users can sign up for a 30-day free trial of Amazon Prime and enjoy Prime Day shopping benefits during the trial period. Registration for Amazon Prime is available at https://www.amazon.co.jp/prime.

Amid ongoing inflation, Amazon aims to deliver a more convenient and enjoyable shopping experience through Prime Day, helping customers discover new products and purchase essentials at great value.

<Comment from Hiroshi Suzuki, Vice President, Prime & Marketing, Amazon Japan G.K.>

"To express our gratitude for customers’ continued support and to provide more affordable and convenient shopping opportunities during a time of rising prices, this year’s Prime Day offers over 3 million items—significantly more than last year. We’ve curated a wide range of products, from daily necessities to premium brands and summer essentials like heatwave countermeasures, all at accessible prices. Beyond Prime Day, Amazon Prime offers numerous benefits that enhance everyday convenience. We encourage everyone to experience the time and cost savings that come with Amazon Prime."

Three-Day 'Prime Day Early Access Sale' Returns

To extend the shopping experience for Prime members, Amazon will launch the 'Prime Day Early Access Sale' three days before the main event, starting at 12:00 AM on Tuesday, July 7. Selected items across popular categories such as electronics, fashion, and daily necessities will be available at special prices.

Note: Items featured in the early sale will also be available during Prime Day, but stock is limited and may sell out—early and frequent checking is recommended.

Apple Products Make Their Prime Day Debut in Japan

iPhone Air, AirPods Pro 3, and Apple Watch SE 3 will be available for the first time in Japan as part of Prime Day deals. These products will be available starting in the Early Access Sale. Additionally, iPhone 15 and iPhone 16e will be offered at special prices on Prime Day, starting July 10.

This expanded lineup is made possible by Prime Day’s scale and reach. Don’t miss this opportunity to get popular Apple models at discounted prices.

'Amazon Haul' Offers Even Greater Value During Prime Day

Launched in October 2025, 'Amazon Haul' is a dedicated store offering a wide selection of affordable products—from daily essentials to fashion. During this year’s Prime Day, starting with the Early Access Sale on July 7, popular items across various categories will be available at special prices. Everyday low-priced items become even more affordable, making it easier and more economical to stock up on daily necessities.

To access Amazon Haul, simply type 'Haul' or 'ホウル' in the search bar of the Amazon Shopping app, or select 'Amazon Haul' from the menu icon.

Earn More Amazon Points with the 'Prime Day Points Up Campaign & Grand Lottery'

The 'Prime Day Points Up Campaign & Grand Lottery' rewards customers who register for the campaign and spend at least ¥10,000 (tax included) during the shopping period with bonus Amazon Points (up to 10,000 limited-time points). Prime members enjoy higher point return rates, with additional bonuses when using an Amazon Mastercard. Points return rates are further boosted on purchases from eligible categories and Amazon’s curated brands. The Grand Lottery also offers a chance to win up to 100,000 points (subject to terms). For details, visit the campaign page.

<Campaign Registration Period> June 16 (Tue), 2:00 PM – July 13 (Mon), 11:59 PM

<Eligible Shopping Period> July 7 (Tue), 12:00 AM – July 13 (Mon), 11:59 PM

<Points Up Campaign Details> https://www.amazon.co.jp/events/pointupcampaign

Link Your d Account to Earn d Points on Prime Day Purchases

Customers who link their d Account with their Amazon account can earn and redeem d Points. New linkers who make a purchase will receive 10% of their first purchase amount in d Points (up to 500 points). Additionally, customers who spend 500 d Points and make a purchase of ¥5,000 or more (tax included) can enter a lottery for a chance to win up to 100,000 points (available to both new and existing linkers). Take advantage of this opportunity to enjoy shopping on Amazon.co.jp with d Points. For terms and details, visit the campaign page.

<Campaign Registration Period> June 16 (Tue), 2:00 PM – July 13 (Mon), 11:59 PM

<Eligible Shopping Period> July 7 (Tue), 12:00 AM – July 13 (Mon), 11:59 PM

<Campaign Details Page> https://www.amazon.co.jp/dpoints