Amazon's Prime Member-Exclusive Big Sale 'Prime Day' to Be Celebrated with HANA

Amazon will host its Prime member-exclusive big sale, 'Prime Day' (https://www.amazon.co.jp/primeday), from 00:00 on Friday, July 10, 2026, to 23:59 on Monday, July 13, spanning four days. This year, the 7-member girl group 'HANA' will help energize the 'Prime Day' campaign. Ahead of the event, a dedicated HANA page (https://www.amazon.co.jp/hana) launched on Tuesday, June 16. Additionally, the 'Prime Day' commercial featuring HANA, titled 'Wakuwaku Hirogaru' (Excitement Spreads), will be available on the dedicated page starting Tuesday, June 23, with nationwide TV broadcasts beginning Friday, July 3, and subsequent rollouts across web and social media platforms.

HANA, composed of seven members with diverse backgrounds, continues to captivate audiences with their unique worldview, cohesive unity, powerful live performances, authentic lyrics reflecting real emotions and strength, and unpretentious personalities. Through collaboration with HANA, Amazon aims to convey the thrilling experience of 'Prime Day'—a shopping event tailored to customers' diverse lifestyles and values. Amazon is committed to ensuring that 'Prime Day' shopping supports more customers in saving money and enriching their daily lives.

■ Discover Excitement with HANA: Featured Products on the Special Page

The HANA special page highlights members' favorite sale items from the 'Prime Day' lineup. This exclusive content offers a rare glimpse into HANA's personal shopping preferences—only possible during 'Prime Day.' Additionally, behind-the-scenes footage of the 'Prime Day' commercial starring HANA will be available for viewing until Monday, June 22. More content related to 'Prime Day' will be added in the coming weeks.

■ HANA Expresses Prime Day Excitement Through Dance in New Commercial

The 'Prime Day' commercial, titled 'Wakuwaku Hirogaru,' captures the exhilaration of a major sale through dance. It portrays the uncontrollable excitement people feel the moment they learn 'Prime Day' has begun. The commercial opens with HANA members discovering the start of 'Prime Day' on their smartphones. What begins as a subtle shoulder movement gradually evolves into a full-scale dance, drawing in everyone around them. The members' natural, playful expressions and catchy, imitable choreography are key highlights. Inspired by Japanese cultural traditions such as Bon dancing and modern group dance culture—where emotions are shared through physical movement—the performance showcases HANA’s signature sense of unity, turning 'Prime Day' anticipation into an entertaining spectacle.

Amazon 'Prime Day' Commercial 'Wakuwaku Hirogaru' (30-second) Clip

Behind-the-Scenes Highlights

During the scene filmed in a luxurious studio designed to resemble a hotel lobby, HANA members chatted casually on a sofa. Unlike their usual performances, this scene focused on acting, but their long-standing camaraderie allowed them to naturally recreate the atmosphere of a private moment. The dance sequence, the centerpiece of the shoot, began with MOMOKA discovering 'Prime Day' on her smartphone. Unable to contain her excitement, she starts moving, drawing in the other members and building into a synchronized, energetic performance. The members improvised with original dance moves, perfectly capturing the rising excitement toward 'Prime Day.' The joyful energy of HANA was so infectious that the crew burst into cheers, and the studio gradually filled with enthusiasm. The shoot concluded with warm applause, leaving everyone immersed in the afterglow of HANA’s passionate, unified performance.

HANA (CHIKA) Comment

'Thank you so much for giving us the opportunity to be part of Amazon’s 'Prime Day' campaign. It was so much fun filming with cardboard boxes for the first time and dancing to express the joy of 'Prime Day.' I recently bought headphones from Amazon, and when I remembered the shoot, I was amazed to realize how deeply Amazon is woven into my daily life. From shopping to videos and music, I rely on Amazon so much—it truly makes me happy!'

Commercial Overview

Title: 'Wakuwaku Hirogaru' (30-second and 15-second versions)

Starring: HANA

Music: Original track composed for the commercial

Release Dates and Platforms:

June 23, 2026 (Tuesday): Released on the dedicated page (https://www.amazon.co.jp/hana)

July 3, 2026 (Friday): Nationwide TV broadcast begins

Rollout to web and social media platforms to follow

■ HANA Profile

A 7-member girl group consisting of CHIKA, NAOKO, JISOO, YURI, MOMOKA, KOHARU, and MAHINA. Despite diverse backgrounds and strong individual personalities, they maintain a unique worldview and cohesive unity. Their 2025 debut single 'ROSE' garnered attention for its powerful message and overwhelming expressiveness, surpassing 100 million streams in just three months and reaching No. 1 on Billboard JAPAN’s 'JAPAN Hot 100' chart, breaking multiple records. Their second single, 'Blue Jeans,' achieved 300 million streams at an unprecedented pace, evolving into a social phenomenon beyond the typical female artist category. All subsequent releases have charted on major music platforms, earning support across generations. Eight of their songs have surpassed 100 million streams, setting a record for the most such tracks by a domestic dance and vocal group within just one year. With powerful live performances, lyrics that reflect real emotions and inner strength, and genuine personalities, HANA continues to dominate the music scene as a 'symbol of the next generation' forging their own path.

Make Life More Comfortable with Amazon Prime

'Amazon Prime' is a membership program offering a wide range of benefits, including shopping and entertainment. Over 200 million Prime members worldwide enjoy various perks and services. Membership is available for an annual fee of ¥5,900 (tax included) or a monthly fee of ¥600 (tax included). Members enjoy fast and convenient shipping benefits—such as same-day and scheduled delivery—on millions of eligible items at no extra cost, along with access to Prime Video content, ad-free listening to over 100 million songs via Amazon Music Prime in shuffle mode, and exclusive access to Prime-exclusive events held worldwide.