[Matsuzakaya Nagoya] Core Gear Brand 'BEAXIS' Opens Limited-Time Pop-Up Store Specialized for Golfers

Amaze Plus Co., Ltd. (Headquarters: Nagoya, Aichi), the company behind the 'Core Training x Fashion' brand BEAXIS, will open a limited-time pop-up store, 'BEAXIS POPUP STORE in Matsuzakaya Nagoya,' on the 4th floor of the North Building at Matsuzakaya Nagoya starting Wednesday, April 8. This is the second time the event is being held following the success of the previous pop-up at the same facility. BEAXIS has been developing items that combine functionality and design focused on the core, such as 'sneakers that turn walking time into training.' Its proprietary insole technology and core-strengthening functions have resonated with many golfers who want to prevent axis misalignment during swings. The store will feature the Balance Core Turf (27,500 JPY), Balance Core Sneaker 3 (17,490 JPY), Core Active Sneaker (17,490 JPY), and Cart Bag (22,000 JPY). Customers purchasing the Balance Core Turf will receive an original mock neck shirt as an opening gift.