Japanese Subscription CFO Association to Release 5th Book 'IPO Blind Spots' on April 1st

Mr. Hideaki Kino, Representative Director of the Japan Subscription CFO Association and Representative of GU Management General Office LLC, will publish his fifth book, "IPO Blind Spots - Presidents Shouldn't Ride Crowded Trains!"  on Amazon Kindle on April 1, 2026.

This book is Mr. Kino's first comprehensive work on the theme of IPO (Initial Public Offering).

Based on his practical experience, having been involved in IPO preparations as a General Manager of Administration, Head of Internal Audit, and CFO on the board for multiple IT ventures and growing companies, and having experienced the IPO process for three companies and participated in equity fundraising exceeding a cumulative total of 1.5 billion yen, he explains "Why does listing become the objective?" and "What does management lose during the IPO preparation process?" from a ground-level perspective.

The Amazon site is here

■ Features of the Book

This book focuses on the "blind spots" that occur in practice, rather than the institutional theories and procedural theories discussed in general IPO explanation books.

For example,

　・The silent pressure of sales growth rates

　・Changes in decision-making due to relationships with lead underwriting securities firms

　・The overlooked "people" problem in the development of administrative departments

　・Risky IPO preparations proceeding without a CFO

　・The real management responsibility that begins after listing

We have organized points that only those with IPO experience can discuss, such as these.

■ "IPO is not the goal, but a management option"

Throughout the book, Mr. Kino consistently presents the perspective that "IPO is a means, not an end."

Listing offers,

　・Large-scale fundraising

　・Improved credibility

　・Enhanced ability to recruit talent

　・Advanced governance

as clear advantages, but on the other hand,

he points out the danger that if one loses sight of "for whom is this listing?", management itself can become swayed by external evaluations.

■ Author's Comment

Hideaki Kino states:

"IPO is a dream-inspiring option. However, I have seen many cases where the company's essence and the president's own intentions become diluted along the way. This book is for thinking about how to effectively utilize a listing."

■ Book Overview

Title: IPO Blind Spots - Presidents Shouldn't Ride Crowded Trains!
Author: Hideaki Kino
Publication Date: April 1, 2026
Publisher: Japan Subscription CFO Association
Production/Editing: Gu...