AMANEK Beppu YURARI to Host “Growing Up Summer 2026,” a Hotel Career Experience Program for Elementary School Students

AMANEK Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director: Yoshifumi Adachi) announced that AMANEK Beppu YURARI will hold “Growing Up Summer 2026,” a two-day, one-night career experience program for elementary school students to learn hospitality directly from professional hotel staff, on August 16 and 17, 2026. The program is part of AMANEK Academy, an experiential learning project centered on hotels, and is a popular annual summer vacation initiative. Reservations opened on May 14, 2026. “Growing Up Summer” is a lodging plan with a career experience component, created from the company’s belief that it is important for elementary school children, who are in a major stage of growth, to see adults at work. During the program, active hotel staff will teach children professional skills that move guests, including check-in service, bed making, the spirit of hospitality, and the essentials of guest service. Reflecting recent inbound tourism demand, the check-in experience will also include learning how to serve guests in English with foreign staff members. In addition to career learning, the plan includes a special buffet using local ingredients available only through this program, as well as summer vacation activities. Parents can watch their children take part from nearby, making the stay an opportunity for family communication. The program is also suitable as a topic for summer vacation independent research projects. The program consists mainly of a “career experience” taught by professionals and “fun events” designed to create summer memories. Under the themes of experience, exploration, and exchange, it offers a variety of activities to nurture children’s curiosity. Experience: Check-in service and bed making. Children will experience front-desk service and professional techniques for preparing guest rooms, while learning the spirit of welcoming guests. Exploration: Backstage tour. Participants will visit behind-the-scenes areas normally closed to guests, including the microphone booth used for in-house announcements and the hotel kitchen, learning how many roles and ideas support a single hotel stay. Exchange: Special buffet and summer festival stalls. Families will enjoy a buffet featuring chef-prepared dishes and festival-style activities with a summer atmosphere. The event will run from 1:00 p.m. on Sunday, August 16, 2026, to 11:30 a.m. on Monday, August 17, 2026. It is open to children in grades 1 through 6 of elementary school, with up to two guardians allowed per child. Applications are accepted by phone only at 0977-76-5566, from 9:00 a.m. to 10:00 p.m. Reservations are accepted from May 14 to July 26, 2026, and will close once capacity is reached. Prices include consumption tax and service charges, as well as accommodation, dinner on the first day, breakfast on the second day, and program participation fees. Room plans include: Superior Twin, 25 square meters, one adult and one child for 35,840 yen; Superior Twin, 25 square meters, two adults and one child for 46,310 yen; Superior Triple, 37 square meters, two adults and one child for 55,310 yen; Superior Triple, 37 square meters, one adult and two children for 52,310 yen; and Superior Japanese-Western Room, 37 square meters, two adults and two children for 64,780 yen. The special website is https://sites.google.com/amanek.jp/growing-up-summer/. The first-day schedule includes an entrance ceremony at 1:00 p.m., career experience activities from 1:30 p.m. covering hospitality training, check-in experience, backstage tour, and bed-making experience, a dinner buffet at 6:00 p.m., and a special festival event at 7:30 p.m. The second day includes free breakfast time at 7:00 a.m., check-out experience at 10:00 a.m., a closing ceremony at 11:00 a.m., and program completion at 11:30 a.m. As a participant benefit, families may privately use the rooftop infinity pool overlooking Beppu Bay and the surrounding scenery until 3:00 p.m. The schedule may be partially changed. AMANEK Academy is a hotel-based learning project. Under the concept of “my hotel that connects travel and the city,” AMANEK operates hotels across Japan that help guests encounter local appeal and satisfy their curiosity for travel. The company incorporates local streetscapes, traditional crafts, and regional characteristics into shared spaces and guest room designs to enrich the stay experience. As an extension of this approach, AMANEK launched AMANEK Academy to provide learning opportunities connected to local communities and culture. Through events on diverse themes for all generations, the company aims to create community revitalization hotels that are accessible not only to overnight guests but also to local visitors. AMANEK Beppu YURARI is located at 6-35 Ekimae Honmachi, Beppu City, Oita Prefecture. It has 191 guest rooms and opened in December 2021. Its official website is https://amanekhotels.jp/beppu/. As AMANEK’s first community revitalization hotel, it aims to support the Beppu area through coexistence between the city and the hotel. Initiatives include HEYAZUKE, a proprietary payment service that allows guests to charge bills from nearby restaurants to their rooms, and colorful yukata created in collaboration with the long-established select shop SHIPS. The hotel encourages guests to explore local restaurants and sightseeing spots as if they were hotel facilities, while enjoying the culture of Beppu, one of Japan’s leading hot spring towns. AMANEK Co., Ltd. opened its first self-branded hotel, AMANEK Ginza East, in June 2016 under the concept of using materials that express Japanese refinement and original guest room concepts. The company currently operates 12 AMANEK brand hotels across Japan and serves a broad range of guests, including inbound travelers, domestic travelers, and businesspeople. The company is headquartered at 3F, Shin-Kasumigaseki Building, 3-3-2 Kasumigaseki, Chiyoda-ku, Tokyo. It was established in April 2002 with capital of 50 million yen, and its business includes the planning, development, and operation of hotels and ryokan.