Hotel Amanek Kyoto Kawaramachi Gojo to Host a Collaboration Event with 'NOT A VEGELOSS' on April 25 to Consider Food Waste Reduction

'Hotel Amanek Kyoto Kawaramachi Gojo,' operated by Amanek Co., Ltd. (Chiyoda-ku, Tokyo, Representative Director: Yoshifumi Adachi), will collaborate with 'NOT A VEGELOSS,' a baked goods brand utilizing imperfect vegetables and fruits, as part of 'Amanek Academy,' a learning project aimed at enriching guests' stay experiences. In this event, participants will learn about the food waste problem and experience 'souvenir making' by wrapping the charming products with their own hands to take home, scheduled for Saturday, April 25, 2026. Planning Background: An Opportunity to Learn the Value and Reuse of Imperfect Vegetables Amanek has been promoting initiatives towards realizing a sustainable society as an environmentally friendly 'SDGs Recommended Hotel.' Also, through 'Amanek Academy,' we focus on providing stay experiences with learning, not limited to just accommodation. This time, against the backdrop of the social issue of food waste, which is also highlighted in SDG Goal 12 'Responsible Consumption and Production,' we focused on imperfect vegetables that are discarded because their shape or size does not meet standards, despite inherently possessing sufficient deliciousness. The reality is that the annual food waste amount per capita in Japan is still about 37 kg (*1), with vegetables and fruits accounting for a large portion. By learning the current state of food waste at this event and experiencing wrapping 'NOT A VEGELOSS' souvenirs with their own hands, we create an opportunity for participants to face the value of ingredients that cannot be measured by appearance alone and the consciousness of 'mottainai' (too good to waste). (*1: Source: Ministry of Agriculture, Forestry and Fisheries website https://www.maff.go.jp/j/shokusan/recycle/syoku_loss/161227_4.html) Implementation Overview - Date: Saturday, April 25, 2026 - Time: 14:00-15:00 (about 1 hour) - Location: Hotel Amanek Kyoto Kawaramachi Gojo 1F Guest Lounge - Participation fee: 1,000 yen (tax included) * You can choose from two regular envelope packages. * For an additional 900 yen, you can change to a Ukiyo-e patterned Furoshiki (wrapping cloth) wrapping.

- Mini-lecture: On the current state of imperfect vegetables and food waste, and the brand's thoughts - Souvenir-making experience: Choosing 3 types from 'NOT A VEGELOSS' baked goods and wrapping them * You can take home the souvenirs you wrapped as they are. About NOT A VEGELOSS It is a brand that proposes a new option of 'not being waste (vegetable loss)' for vegetables with unique personalities such as those out of specification. Starting from the desire to 'make use of ingredients that do not go to market simply because their shape or color is irregular,' it currently develops baked goods that have gained new appeal suitable for tea time or as an accompaniment to alcohol through the hands of French chefs and patissiers. By transmitting the appeal of the ingredients, it aims to contribute to the reduction of food waste. Official HP: https://shop.vegeloss.com/ About 'Amanek Academy', a learning project centered on hotels Amanek operates hotels nationwide that satisfy curiosity for travel by touching the charm of the city under the concept of ''My Hotel' connecting travel and the city'. By incorporating local characteristics such as cityscapes and traditional crafts of each region into the design of common areas and guest rooms, the entire hotel brings out features suitable for the location, aiming to enrich the stay experience of our guests. As an extension of this effort, we have launched 'Amanek Academy,' which provides various learning opportunities linked to local communities and cultures. From the perspective of lifelong learning rooted in the community, by implementing events with a wide variety of themes for all generations, we aim to be a regionally revitalizing hotel where not only staying guests but also anyone can easily visit. - Hotel work experience for elementary school students 'Growing Up Summer 2025' https://prtimes.jp/main/html/rd/p/000000035.000103982.html - 'Japanese Musical Instrument Concert & Experience Session' in collaboration with the hotel and local high school students in Amanek Hida Takayama https://prtimes.jp/main/html/rd/p/000000050.000103982.html - Tasting Oku-Noto's local sake and deepening learning 'Oku-Noto Sake Brewery