Webinar Announcement on July 17, 2026 (Fri): "AI HUMAN × BRANDING: How is a Brand's 'Essence' Remembered as a 'Person'? Next-Generation Branding Strategy Unraveled with AI Humans"

amana Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Takeaki Kaneko, hereinafter "amana"), which realizes communication transformation through creativity, will hold an online seminar on July 17, 2026 (Fri) with the theme "AI HUMAN × BRANDING: How is a Brand's 'Essence' Remembered as a 'Person'? Next-Generation Branding Strategy Unraveled with AI Humans."

"How do we define our brand's personality and how do we communicate it to customers?" This is a crucial theme that many marketers and brand managers are currently facing.

In an era where differentiation is becoming difficult based solely on function or price, brands are required to have a consistent "personality" and "essence." To become a brand that is remembered and chosen by consumers, it is essential to view the brand as a single personality and to integrally design its philosophy, demeanor, tone of voice, and experience.

This is where a new branding approach utilizing "strategic AI humans" comes into focus.

This webinar will introduce a next-generation brand design that visualizes and concretizes brand personality using strategic AI humans. While covering the latest trends in the rapidly expanding AI human market, we will unravel how to translate a brand's "inside" (philosophy, values, personality) to its "outside" (visuals, tone of voice, customer experience), with applied case studies.

Speakers

Yumi Aoki

Planning Division Director, amana Inc.

Responsible for communication plans and content planning/production related to corporate branding and promotions. Since joining amana, she has been involved in the digital communication field for a long time and is currently deeply involved in business design, including new solution development and participation in new business launches.

Kenta Anan

Director, AIMS Inc.

Joined Hakuten Inc. in 2015. Worked as a producer for offline promotions in various industries such as cosmetics and IT. In 2022, moved his base to Shanghai, China, supporting local development and the expansion of Japanese companies. After working as a planning producer for overseas PR at Vector Inc. from 2024, he co-founded AIMS Inc., an amana group company, in November 2025 and joined as a director.

Recommended for:

Those who want to know the current status of AI humans

Those who want to concretely understand the possibilities that AI humans can bring to brands

Those who wish to innovatively evolve their company's brand experience

Those who are struggling with the penetration and promotion of already defined brands

Those in positions promoting marketing DX and communication optimization

Seminar Outline

Date & Time: July 17, 2026 (Fri) 12:00 PM - 12:50 PM

Capacity: 100 participants

Participation Fee: Free

Application URL: https://bit.ly/4p4Hoiy

Inquiries: TEL 03-3740-4011 (General), E-Mail event@amana.jp

About amana Inc.

Established in 1979 as a production company for advertising photography. Subsequently, the company expanded its business to become one of Japan's largest creative studios, producing and providing visual content such as stills and videos (TV commercials, web videos, etc.), and CG (retouching, 3DCG, apparel CG). Currently, by leveraging its abundant creative resources and the knowledge gained from approximately 10,000 projects annually, amana is working to realize communication transformation that conveys the value of client companies and moves people through creativity. Furthermore, by combining proprietary solutions developed by amana, the company supports clients' communication strategies and DX (Digital Transformation) promotion, undertaking numerous projects that enhance corporate value together with clients.

About amana Inc.

Representative: Takeaki Kaneko, President and Representative Director

Location: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo

Established: April 1979

Capital: 100 million yen

Number of Employees: (Consolidated) 520 employees *As of January 1, 2026

Business Activities:

Visual Communication Business (Strategy and planning in the communication domain, brand design & activation, internal communication, content marketing, content production/editing, prototyping, movie/graphic production, web production, planning of various other promotional measures, etc.)

URL: https://amana.jp/